{"id":20124,"date":"2025-11-20T00:00:00","date_gmt":"2025-11-20T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/heinz-turns-christmas-into-heinz-season-with-its-first-regional-campaign-from-bbdo-bangkok-and-bbdo-guerrero\/"},"modified":"2025-11-20T00:00:00","modified_gmt":"2025-11-20T05:00:00","slug":"heinz-turns-christmas-into-heinz-season-with-its-first-regional-campaign-from-bbdo-bangkok-and-bbdo-guerrero","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/heinz-turns-christmas-into-heinz-season-with-its-first-regional-campaign-from-bbdo-bangkok-and-bbdo-guerrero\/","title":{"rendered":"Heinz turns Christmas into \u201cHeinz Season\u201d with its first regional campaign from BBDO Bangkok and BBDO Guerrero"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">This Christmas, the world\u2019s most loved ketchup invites Southeast Asia to wait just a little longer for the taste that\u2019s worth celebrating.<\/span><\/i><\/p>\n<p><b>Bangkok \/ Manila, November 2025<\/b><span style=\"font-weight: 400;\"> \u2014 Heinz is elevating the Christmas table to a new level of taste and heart with <\/span><i><span style=\"font-weight: 400;\">\u201cIt\u2019s Heinz Season\u201d<\/span><\/i><span style=\"font-weight: 400;\"> its first-ever regional campaign created by BBDO Bangkok and BBDO Guerrero, launching simultaneously in Thailand and the Philippines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This collaboration marks a milestone for the global iconic ketchup brand uniting two of Southeast Asia\u2019s most creative markets under one story that captures the region\u2019s passion for food and the emotional bond people share with Heinz.<\/span><\/p>\n<p><b>The Insight: When Food Becomes a Matter of Pride<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In Thailand and the Philippines, food isn\u2019t just a meal it\u2019s a national obsession.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">People take authenticity seriously. Every bite has to be <\/span><i><span style=\"font-weight: 400;\">worth their pride.<\/span><\/i><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">And if it doesn\u2019t taste right, they\u2019d rather not eat at all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Especially during Christmas, when Western dishes dominate the table, true food lovers refuse to start eating unless there\u2019s Heinz. That\u2019s not just food preference \u201c<\/span><i><span style=\"font-weight: 400;\">It\u2019s irrational love\u201d.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because nothing replaces the thick, rich, red with the irresistibly authentic taste of Heinz.<\/span><\/p>\n<p><b>The Idea: True Love Waits<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The campaign is built on a simple but powerful insight: for true Heinz lovers, a meal especially Christmas dinner doesn\u2019t start until Heinz arrives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The film unfolds in a warm, festive family home on Christmas Eve. The table is beautifully set, filled with the kind of dishes that define a Southeast Asian celebration of Western taste: home-made sausages, hand-cut fries, crispy spring rolls (lumpia), grilled Filipino barbecue on sticks, fresh salad, and a home-made pizza that looks perfectly imperfect golden, and full of love.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The family holding hands to say grace. The prayer ends. But no one moves.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Not a fork lifts, not a sound of chewing. Only the faint ticking of a clock echoes through the room. Eyes dart across the table. Heads nod in silence. Something or someone is missing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The camera slowly pans to an empty chair, teasing the audience with the mystery. Then, the doorbell rings. The family\u2019s faces light up. They rush to the door, cheering and laughing as the older son walks in. Everyone hugs him tightly. It feels like the emotional reunion they\u2019ve been waiting for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But then comes the reveal as the mother reaches into her son\u2019s bag and pulls out a bottle of Heinz Ketchup.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s when the truth hits: they weren\u2019t waiting for him. They were waiting <\/span><i><span style=\"font-weight: 400;\">for Heinz, the ketchup that\u2019s worth the wait.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The moment the ketchup touches the food, time seems to slow. We see the rich, thick, red Heinz ketchup spreading across the hand-cut fries, dripping onto grilled barbecue sticks, covering the homemade pizza, and glistening over golden spring rolls.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tension breaks into joy. Laughter fills the room. Glasses clink. Plates move. Christmas has finally begun.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because for those who truly love food, the season doesn\u2019t start until there\u2019s Heinz.<\/span><\/p>\n<p><iframe title=\"Heinz TRUE LOVE WAITS\" width=\"788\" height=\"443\" src=\"https:\/\/www.youtube.com\/embed\/_ygTxHz5fQY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><b>A First for the Region<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This marks the first collaboration between Heinz &#8211; South, South east Asia and Hong Kong, BBDO Bangkok, and BBDO Guerrero, and the first time Heinz has launched a unified through the line campaign across two Southeast Asian markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The work combines Thai charm and Filipino warmth with Heinz\u2019s global aesthetic, appetizing, witty, and young-at-heart.<\/span><\/p>\n<p><b>Somkiat Larptanunchaiwong<\/b><span style=\"font-weight: 400;\">, CEO of BBDO Bangkok, added: <\/span><i><span style=\"font-weight: 400;\">\u201cHeinz is a brand with a global creative legacy, and this collaboration proves that regional storytelling can be just as powerful. By uniting the cultural truth of two foodie nations, we created a campaign that feels both proudly local and unmistakably Heinz.\u201d<\/span><\/i><\/p>\n<p><b>David Guerrero<\/b><span style=\"font-weight: 400;\">, Chairman and Chief Creative Officer of BBDO Guerrero, said: <\/span><i><span style=\"font-weight: 400;\">\u201cChristmas is a time of coming together. And we are delighted to have worked together with Heinz and our colleagues in BBDO Bangkok to uncover the shared cultural truth that a meal isn\u2019t complete until everyone is there &#8211; and especially if that someone is bringing the Heinz.\u201d<\/span><\/i><\/p>\n<p><b>Kittinai Viputthikul<\/b><span style=\"font-weight: 400;\">, Head of Regional Marketing, South, Southeast Asia and Hong Kong at Heinz, said: <\/span><i><span style=\"font-weight: 400;\">\u201cThis campaign is a landmark for Heinz in Southeast Asia. It\u2019s the first time we\u2019ve united our markets with one story that truly reflects who we are globally iconic, but locally loved. Heinz has always stood for authenticity, and this Christmas, we\u2019re showing how that love for taste brings people together.\u201d<\/span><\/i><\/p>\n<p><b>A Taste That Starts a Movement<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cTrue Love Waits\u201d<\/span><\/i><span style=\"font-weight: 400;\"> marks the beginning of a new creative era for Heinz in Southeast Asia \u2014 one that celebrates not only the brand\u2019s unmistakable taste but also the people who refuse to settle for anything less.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Thailand and the Philippines leading the way, Heinz is set to make every meal, every celebration, and every moment <\/span><i><span style=\"font-weight: 400;\">worth the wait.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This Christmas, the world\u2019s most loved ketchup invites Southeast Asia to wait just a little longer for the taste that\u2019s worth celebrating. Bangkok \/ Manila, November 2025 \u2014 Heinz is elevating the Christmas table to a new level of taste and heart with \u201cIt\u2019s Heinz Season\u201d its first-ever regional campaign created by BBDO Bangkok and<\/p>\n","protected":false},"author":1,"featured_media":20125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[460],"tags":[],"class_list":{"0":"post-20124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising-trends"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heinz turns Christmas into \u201cHeinz Season\u201d with its first regional campaign from BBDO Bangkok and BBDO Guerrero - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/heinz-turns-christmas-into-heinz-season-with-its-first-regional-campaign-from-bbdo-bangkok-and-bbdo-guerrero\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heinz turns Christmas into \u201cHeinz Season\u201d with its first regional campaign from BBDO Bangkok and BBDO Guerrero - Tomilli\" \/>\n<meta property=\"og:description\" content=\"This Christmas, the world\u2019s most loved ketchup invites Southeast Asia to wait just a little longer for the taste that\u2019s worth celebrating. 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