{"id":20194,"date":"2020-12-17T00:00:00","date_gmt":"2020-12-17T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/we-havent-had-a-lack-of-inspiration-to-be-honest-2-2\/"},"modified":"2026-02-26T08:03:03","modified_gmt":"2026-02-26T13:03:03","slug":"we-havent-had-a-lack-of-inspiration-to-be-honest-2-2","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/we-havent-had-a-lack-of-inspiration-to-be-honest-2-2\/","title":{"rendered":"\u201cWe haven\u2019t had a lack of inspiration, to be honest\u201d"},"content":{"rendered":"<p><strong>Antwerp, Belgium.<\/strong>\u00a0Odin Saill\u00e9, Founder &amp; Creative Director of Mutant<\/p>\n<p><strong>Tomilli: What is behind the name \u201cMutant\u201d?<\/strong><\/p>\n<p>I\u2019m sure a lot of other founders will attest to this: \ufb01nding a name for your own agency is an incredibly ungrateful brie\ufb01ng. My associate, Maarten De Cuyper, and I \ufb01rst had a di\ufb00erent name in mind that we held onto for quite some time. But then some people whose opinion we take seriously, made us question it. And in hindsight I understand why. So I had to start looking for a new name. At the time I really liked names like \u2018Hood by Air\u2019 or \u2018A Cold Wall\u2019 because they sounded like snippets from a bigger story. I had a hard time letting go of that \ufb01rst name and kept going back to it. To ease my own frustration I wrote down the line, \u2018Change is trial, mutation is dedication\u2019. And that\u2019s how the name Mutant came to be. I\u2019m still not a 100 percent sold on the sound (ungrateful brie\ufb01ng) of it but I like the idea of unbridled dedication behind it. And if you get to know us and see our work, that makes a lot of sense.<\/p>\n<p><strong>How did you manage to be the independent creative agency of the year, with the highest rankings in Belgium, according to TopFICE?<\/strong><\/p>\n<p>Belgium is a small market with some big agencies crowding the market, so it\u2019s important to carve out a niche of your own. I think we\u2019ve done a really good job of making our strategic insights very relatable and tangible and then executing them with a big emphasis on modern aesthetics. I always love it when people say \u2018It\u2019s so right and it looks cool too!\u2019 Because so often, it\u2019s one or the other.<\/p>\n<p><strong>Every agency has its own method for inspiring creativity. What is Mutant\u2019s method?<\/strong><\/p>\n<p>We haven\u2019t had a lack of inspiration, to be honest. Our o\ufb03ce in Antwerp used to be a warehouse so it has a big open central space with some breakout rooms around it. Because we work in the same space for the majority of the time we get to pick up on each other\u2019s projects. There\u2019s always things being thrown around or someone who has something to add. I guess, that\u2019s how we keep each other inspired. It\u2019s the thing I missed the most when we were forced to work from home during the lockdown.<\/p>\n<p><strong>How did you manage to stay inspired in such a di\ufb03cult year?<\/strong><\/p>\n<p>History has shown that misery can be fertile ground for creativity. And that was de\ufb01nitely the case this past year. We felt really motivated, accountable even, to come up with ideas that made people feel connected, informed and made them feel good. We\u2019re fortunate to have a lot of committed clients that kept us really active.<\/p>\n<p><strong>Could this be categorized as an inspiring or di\ufb03cult year for creativity?<\/strong><\/p>\n<p>There\u2019s no way of telling how the past year would\u2019ve panned out without Corona but I\u2019m really pleased with how things have gone. We\u2019ve grown in size and numbers, we\u2019ve been able to add some really interesting clients to our roster and attracted top tier talent. Was it challenging and di\ufb03cult at<\/p>\n<p>times? Absolutely. But it de\ufb01nitely made us more resilient and that\u2019s valuable as well.<em>\u00a0<\/em><\/p>\n<p><strong>What do you predict creativity will be like post-pandemic?<\/strong><\/p>\n<p>I expect it to be same as it was before and during the pandemic: resourceful, enriching and varied.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antwerp, Belgium.\u00a0Odin Saill\u00e9, Founder &amp; Creative Director of Mutant Tomilli: What is behind the name \u201cMutant\u201d? I\u2019m sure a lot of other founders will attest to this: \ufb01nding a name for your own agency is an incredibly ungrateful brie\ufb01ng. My associate, Maarten De Cuyper, and I \ufb01rst had a di\ufb00erent name in mind that we<\/p>\n","protected":false},"author":1,"featured_media":15596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[466],"tags":[],"class_list":{"0":"post-20194","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-trends"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cWe haven\u2019t had a lack of inspiration, to be honest\u201d - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/we-havent-had-a-lack-of-inspiration-to-be-honest-2-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cWe haven\u2019t had a lack of inspiration, to be honest\u201d - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Antwerp, Belgium.\u00a0Odin Saill\u00e9, Founder &amp; Creative Director of Mutant Tomilli: What is behind the name \u201cMutant\u201d? 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