{"id":20616,"date":"2023-03-09T00:00:00","date_gmt":"2023-03-09T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/four-pg-brands-raise-the-bar-with-accessible-and-sustainable-packaging\/"},"modified":"2026-02-06T20:25:30","modified_gmt":"2026-02-07T01:25:30","slug":"four-pg-brands-raise-the-bar-with-accessible-and-sustainable-packaging","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/four-pg-brands-raise-the-bar-with-accessible-and-sustainable-packaging\/","title":{"rendered":"Four P&G Brands Raise the Bar with Accessible and Sustainable Packaging"},"content":{"rendered":"
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Ariel, Gillette, Herbal Essences and Lenor Recognized for inclusive design that drives sustainability.<\/h2>\n<\/div>\n
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Our consumers want products that are accessible and that allow them to be more sustainable at home.<\/p>\n

\u201cConsumers would go right to, \u2018Your packaging is so plastic\u2019, and then usually in the next breath they would say, \u2018And it\u2019s so hard to open\u2019,\u201d Kara Buckley, head of Global Grooming Communications at Procter & Gamble,\u00a0told the Wall Street Journal<\/a>.<\/p><\/blockquote>\n

Sumaira Latif, Company Accessibility Leader at Procter & Gamble, says inclusivity and sustainability goals are interrelated.<\/p>\n<\/div>\n

\"Sumaira<\/picture><\/div>\n
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When companies like P&G are designing packaging, it\u2019s \u201ca good opportunity to design packaging that is both good for the environment and for consumers with disabilities,\u201d Latif told\u00a0Packaging Europe<\/a><\/b>.<\/p>\n

That\u2019s why P&G is setting the industry standard for superior packaging design \u2014\u00a0products that are both sustainable and accessible<\/a>.<\/p>\n<\/div>\n

\"Lenor<\/picture><\/div>\n
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Lenor<\/b>
\nOur Lenor team has created an environmentally guiltfree packaging alternative while providing a superior consumer experience. The Lenor in-Wash Scent Booster Cardboard Pack incorporates the\u00a0NaviLens<\/a>\u00a0QR code that enhances the consumer experience for those with visual impairments.<\/p>\n<\/div>\n

\"Herbal<\/picture><\/div>\n
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Herbal Essences<\/b>
\n\u201cHaircare brand Herbal Essences is one of the pioneers in (the accessibility) field, adding raised stripes to their shampoo bottles and raised circles to their conditioner bottles in 2020,\u201d Izzie Deibe said in\u00a0Elle Magazine in March 2022<\/a>.<\/p>\n

Herbal Essences is the first P&G brand to use\u00a0Eastman Renew molecular-recycled plastic<\/a>\u00a0in its packaging. The brand is also incorporating principles of inclusive design, which is part of our commitment to create everyday products and innovations that make it a little easier, according to Latif. \u201cWe identified an opportunity to help make the shower experience easier for those with low to no vision. Adding tactile symbols to the Herbal Essences shampoo and conditioner bottles is a small change, but very meaningful in bringing more independence and confidence when caring for your hair in the shower.\u201d<\/p>\n<\/div>\n

\"Gillette<\/picture><\/div>\n
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Gillette<\/b>
\nBy moving away from plastic blister packs that some customers said were frustrating to get into, we\u2019re also driving inclusive design practices.<\/p>\n

The Wall Street Journal<\/a>\u00a0recently featured Gillette\u2019s inclusive and sustainable packaging design, sharing how it cuts down on the amount of thick plastic we use and how it can also save our consumers the hassle of opening our products.\u00a0Click here for the full story<\/a>.<\/p>\n<\/div>\n

\"Ariel<\/picture><\/div>\n
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Ariel<\/b>
\nRecently launched in Europe,\u00a0Ariel ECOCLIC\u00ae<\/a>\u00a0box is the first Ariel laundry pack to be both certified child-safe and designed to be inclusive and intuitive to use for all adults, thanks to an ergonomic opening system that\u2019s powered by extensive research. Among several award-winning innovations, Ariel ECOCLIC\u00ae features a NaviLens code, which can be scanned with a phone to locate the product on shelf.<\/p>\n

Recently, the PAC Global Awards committee praised P&G\u2019s awardees Lenor, Ariel and Herbal Essences for advancing sustainability, circularity and accessibility.<\/p>\n

\u201cOur winners positively impact business performance, enhance brand value, prioritize inclusivity and sustainability, highlight innovation and celebrate collaboration.\u201d<\/p><\/blockquote>\n

Taken from: https:\/\/us.pg.com\/blogs\/four-pg-brands-raise-the-bar-with-accessible-and-sustainable-packaging\/<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n

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Ariel, Gillette, Herbal Essences and Lenor Recognized for inclusive design that drives sustainability. Our consumers want products that are accessible and that allow them to be more sustainable at home. \u201cConsumers would go right to, \u2018Your packaging is so plastic\u2019, and then usually in the next breath they would say, \u2018And it\u2019s so hard to<\/p>\n","protected":false},"author":1,"featured_media":16490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[466],"tags":[],"class_list":{"0":"post-20616","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-trends"},"yoast_head":"\nFour P&G Brands Raise the Bar with Accessible and Sustainable Packaging - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/four-pg-brands-raise-the-bar-with-accessible-and-sustainable-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four P&G Brands Raise the Bar with Accessible and Sustainable Packaging - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Ariel, Gillette, Herbal Essences and Lenor Recognized for inclusive design that drives sustainability. 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