{"id":20766,"date":"2023-08-03T00:00:00","date_gmt":"2023-08-03T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/how-to-develop-your-businesss-muscle-of-continuous-change\/"},"modified":"2026-02-06T20:25:59","modified_gmt":"2026-02-07T01:25:59","slug":"how-to-develop-your-businesss-muscle-of-continuous-change","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/how-to-develop-your-businesss-muscle-of-continuous-change\/","title":{"rendered":"How to Develop Your Business\u2019s Muscle of Continuous Change"},"content":{"rendered":"
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What does your company do? Today, the answer needs to be bigger than a specific product or service. The answer is having a true purpose, a reason for being. Having a purpose drives longevity, gives your business a reason to exist past the next waves of change. And while that purpose may remain consistent, the products or services it calls for decidedly will not. So what gives you the ability to change when you need to? And how do you know that ability will always be there?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The solution to both is being digital at the core.<\/h4>\n

Here then, are the five capabilities you need to put digital at the core of your business:<\/p>\n

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Strategy<\/h2>\n
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Develops and tests hypotheses on priority value pools that are in line with a business\u2019s purpose.<\/h4>\n

This is the capability that connects the business\u2019s purpose directly to the solutions it can create in customers\u2019 lives. What is the product? Where is there a market for it? What’s the business model to deliver it? Strategy sets the goals and then partners with the other capabilities to reach them. Through pilots and testing, strategy stays involved in the process. It determines the feasibility of building, scaling and taking new products or services to market.<\/p>\n

A transformation strategy is a portfolio of moves, and businesses have three routes they can take. Often, a series of bets can help de-risk the overall portfolio while creating space for innovation:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Strategy is also where you identify the right partners\u2014partners are crucial to creating the most value for both the customer and the company. An ecosystem of the right partners gives you access to customers, more insights and visibility, and talent and capabilities. Because in these times, it\u2019s nearly impossible for a business to hold all the capabilities it needs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Learn about Publicis Sapient strategy services<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Product<\/h2>\n
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Evolves new products and services at pace and scale<\/h4>\n

Product is the glue, bringing all the capabilities together in service of the customer. Products are defined and designed collaboratively with the interests of the brand, interests of the consumer and continuous innovation baked in. It’s about solving problems, not implementing features. And risks are tackled up front, rather than at the end.<\/p>\n

Product management flips project management on its head\u2014rather than using the three restraint factors of time, cost and scope, product management uses\u00a0speed<\/b>,\u00a0quality<\/b>\u00a0and\u00a0value<\/b>. Product iterates, tests, learns and operates in continuous development. Every business is different, and the key is to find the delivery methodology that works for each business. The methodology has to drive value consistently, with quality, over and over again.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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