{"id":20846,"date":"2024-01-18T00:00:00","date_gmt":"2024-01-18T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/five-trends-to-sharpen-your-brands-social-media-strategy-in-2024\/"},"modified":"2026-02-26T11:05:00","modified_gmt":"2026-02-26T16:05:00","slug":"five-trends-to-sharpen-your-brands-social-media-strategy-in-2024","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/five-trends-to-sharpen-your-brands-social-media-strategy-in-2024\/","title":{"rendered":"Five trends to sharpen your brand\u2019s social media strategy in 2024"},"content":{"rendered":"

In 2023, the social media landscape experienced wide-spread change. Twitter became X. Meta launched its own text-focused app, Threads, which gained 100 million users in less than a week. Platforms experimented with monetization strategies for API access, account verification, ad-free experiences and even security features like two-factor authentication. TikTok faced scrutiny, plus local and national attempts to ban the app in the United States.<\/p>\n

The way consumers used social media channels also shifted. Last year\u2019s next-big-platform BeReal waned in popularity, even among its early adopters in Gen Z. Instead, Gen Z bolstered growth for Pinterest. TikTok proved it wasn\u2019t just for \u201ckids\u201d \u2014 Gen X joined TikTok in droves, with the AARP close behind them, successfully targeting older users on the platform.<\/p>\n

Though we cannot predict exactly what 2024 will have in store, we can certainly make a few educated guesses. This report examines five key social media shifts for marketers to consider in planning for the year ahead.<\/p>\n

Taken from: https:\/\/www.vml.com\/insight\/five-trends-to-sharpen-your-brands-social-media-strategy-in-2024<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In 2023, the social media landscape experienced wide-spread change. Twitter became X. Meta launched its own text-focused app, Threads, which gained 100 million users in less than a week. Platforms experimented with monetization strategies for API access, account verification, ad-free experiences and even security features like two-factor authentication. TikTok faced scrutiny, plus local and national<\/p>\n","protected":false},"author":1,"featured_media":16976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[466],"tags":[],"class_list":{"0":"post-20846","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-trends"},"yoast_head":"\nFive trends to sharpen your brand\u2019s social media strategy in 2024 - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/five-trends-to-sharpen-your-brands-social-media-strategy-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five trends to sharpen your brand\u2019s social media strategy in 2024 - Tomilli\" \/>\n<meta property=\"og:description\" content=\"In 2023, the social media landscape experienced wide-spread change. Twitter became X. Meta launched its own text-focused app, Threads, which gained 100 million users in less than a week. Platforms experimented with monetization strategies for API access, account verification, ad-free experiences and even security features like two-factor authentication. 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