{"id":20919,"date":"2024-10-08T00:00:00","date_gmt":"2024-10-08T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/wpp-and-roblox-partner-to-unlock-the-potential-of-immersive-media-and-gaming-for-global-brands\/"},"modified":"2026-02-25T15:16:57","modified_gmt":"2026-02-25T20:16:57","slug":"wpp-and-roblox-partner-to-unlock-the-potential-of-immersive-media-and-gaming-for-global-brands","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/wpp-and-roblox-partner-to-unlock-the-potential-of-immersive-media-and-gaming-for-global-brands\/","title":{"rendered":"WPP and Roblox partner to unlock the potential of immersive media and gaming for global brands"},"content":{"rendered":"<p><span class=\"intro\">Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a Roblox certification program<\/span><\/p>\n<p>WPP today announced a global partnership with Roblox, a leading immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale expertise among agency teams and brands in leveraging Roblox as a new media channel.<\/p>\n<p>Immersive platforms like Roblox are commanding the attention of Gen Z, a generation that\u00a0<a title=\"External link. Opens in new browser window.\" href=\"https:\/\/brands.roblox.com\/resources\/activating-on-roblox-audience-insights\" target=\"_blank\" rel=\"noopener noreferrer\">spends millions of hours daily<\/a>\u00a0in these digital worlds. The partnership adds to WPP&#8217;s expertise in guiding brands through this rapidly evolving media landscape, harnessing the power of immersive media, including gaming \u2013 the fastest-growing channel to reach the Gen Z demographic \u2013 to unlock new opportunities for consumer engagement.<\/p>\n<p>Tapping into Roblox\u2019s nearly 80 million daily active users<sup>1<\/sup>and WPP\u2019s extensive experience in the gaming sector, the collaboration includes a broad scope of initiatives from offering Roblox sprint days to a joint advisory council to advance 3D measurement and Roblox platform education, with the aim of pushing the boundaries of creativity on Roblox like never before.<\/p>\n<p>WPP and its media investment company, GroupM, will join the official Roblox Partner Program as an agency partner to work directly with Roblox to establish a long-term measurement advisory relationship, shaping the future of the brand ecosystem on the platform and setting new standards for 3D environments and immersive media. Roblox will develop innovative ways for WPP\u2019s creative agencies to utilise Roblox\u2019s platform as a creative engine and partner with Roblox creators.<\/p>\n<p>WPP and Roblox will also work together to pilot a first-of-its-kind Roblox certification program for marketers to deepen their expertise in the platform\u2019s ecosystem. The multi-module training course will be developed for both creative and media agencies, with WPP team members being the first to get certified on Roblox\u2019s platform.<\/p>\n<p>The partnership builds on a longstanding foundation of work that WPP and Roblox have developed together on behalf of global clients including adidas, Church &amp; Dwight, Danone, Nickelodeon and Paramount. Going forward, WPP and Roblox will host a series of client sprint days that bring together experienced Roblox community creators, developer studios and agency strategists to develop a unique activation in one business day.<\/p>\n<p><strong>Rob Reilly, Chief Creative Officer of WPP, said:\u00a0<\/strong>\u201cRoblox is an amazing platform for brands to engage creatively with a young, expanding and valuable audience. By merging WPP\u2019s creative firepower with Roblox\u2019s innovative environment, we will continue to invent new and exciting ways for brands to connect with the next generation of consumers. Buckle up.\u201d<\/p>\n<p><strong>Stephanie Latham, VP of Global Brand Partnerships and Advertising at Roblox, said:<\/strong>\u00a0\u201cWe\u2019re excited to partner with WPP to push the boundaries of brand creativity on Roblox. This alliance will enable brands to harness our platform\u2019s unique capabilities and connect with our incredible community, driving forward new standards in immersive media and delivering exceptional experiences for a diverse and engaged audience.\u201d<\/p>\n<p><strong>Andrew Meaden, Global Head of Investment at GroupM, said:<\/strong>\u00a0\u201cRoblox has redefined the way young people interact with the world and discover new products and ideas. We are looking forward to partnering with such an important platform to shape the future of media investment, measurement, and brand engagement in virtual worlds and help our clients navigate this exciting new frontier.\u201d<\/p>\n<p>Taken from: <a href=\"https:\/\/www.wpp.com\/en\/news\/2024\/10\/wpp-and-roblox-partner-to-unlock-the-potential-of-immersive-media-and-gaming-for-global-brands\">WPP<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a Roblox certification program WPP today announced a global partnership with Roblox, a leading immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help<\/p>\n","protected":false},"author":1,"featured_media":17213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[460],"tags":[],"class_list":{"0":"post-20919","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising-trends"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WPP and Roblox partner to unlock the potential of immersive media and gaming for global brands - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/wpp-and-roblox-partner-to-unlock-the-potential-of-immersive-media-and-gaming-for-global-brands\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WPP and Roblox partner to unlock the potential of immersive media and gaming for global brands - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a Roblox certification program WPP today announced a global partnership with Roblox, a leading immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising. 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