Epsilon today announced the appointment of Sean Reardon as CEO. Reardon, who will fully assume the role by the end of the year, brings more than 25 years of data, ad tech and business transformation leadership. As CEO, Reardon steps into an integral role responsible for day-to-day operations and driving Epsilon\u2019s unmatched data and technology, including its robust identity resolution solutions, within Publicis Groupe\u2019s Connected Media ecosystem.<\/p>\n
Having spent the past decade in CEO roles across the ad tech, media and marketing industries, Reardon is recognized across the industry for his vision, innovation and ability to drive significant growth for the clients and organizations he leads. Notably, he served as Global CEO and US CEO of MiQ, which he helped bolster to become the\u00a0world’s largest independent programmatic media partner for brands and agencies. Most recently, Reardon was CEO of Media in the Americas for Dentsu. Prior to that, he dedicated more than 15 years of his career to leadership roles at Publicis, including CEO of Zenith in the US.<\/p>\n
John Giuliani, Epsilon\u2019s Executive Chairman, will work alongside Reardon to drive Epsilon\u2019s growth, including its unique competitive advantage and differentiation for clients, while also focusing more fully on long-term strategic initiatives.<\/p>\n
Reardon and Giuliani will report to Dave Penski, CEO, Publicis Connected Media.\u00a0Reardon will also join the Publicis Groupe Management Committee.<\/p>\n
Sean Reardon, CEO\u00a0of\u00a0Epsilon<\/strong>:<\/em>\u00a0\u201cEpsilon’s\u00a0impact in the industry has been undeniable, and its trajectory has only risen since joining Publicis Groupe in 2019. We sit\u00a0at the forefront of innovation in applying data and technology to help clients create personal, meaningful customer relationships.\u00a0I look forward to\u00a0working with our teams\u00a0to unlock Epsilon\u2019s full potential for our clients and for Publicis Groupe as a greater whole.\u201d<\/em><\/p>\n