{"id":22713,"date":"2026-02-24T15:47:35","date_gmt":"2026-02-24T20:47:35","guid":{"rendered":"https:\/\/tomilli.com\/en\/?p=22713"},"modified":"2026-02-24T15:47:36","modified_gmt":"2026-02-24T20:47:36","slug":"worlds-first-advertising-agencies","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/worlds-first-advertising-agencies\/","title":{"rendered":"The World\u2019s First 10 Advertising Agencies"},"content":{"rendered":"\n

Ever wonder how the advertising industry began? Below is a list of the world\u2019s first advertising agencies. Their campaigns and innovative strategies made a global impact, and a few of them continue to set the international industry standard.<\/p>\n\n\n\n

    \n
  1. N. W. Ayer & Son<\/strong> \u2013 Founded in Philadelphia in 1869<\/strong>, this agency is considered to be the first advertising agency for the modern world, and was responsible for introducing the open commission model.<\/li>\n\n\n\n
  2. J. Walter Thompson (JWT)<\/strong> \u2013 Established in New York in 1864<\/strong>, JWT became one of the most influential agencies in the development of copywriting and advertising creativity.<\/strong><\/li>\n\n\n\n
  3. Charles Barker Agency<\/strong> \u2013 Launched in the early 19th century by Charles Barker, the Charles Barker Agency became one of London\u2019s first agencies.<\/li>\n\n\n\n
  4. Haasenstein & Vogler<\/strong> \u2013 Launched in Hamburg in 1855<\/strong>, this agency became a pioneer for early international advertising.<\/li>\n\n\n\n
  5. Manzoni Pubblicit\u00e1<\/strong> \u2013 Launched in Milan in 1863<\/strong>, Manzoni continues to be one of Italy\u2019s top agencies. <\/strong><\/li>\n\n\n\n
  6. Sells Ltd<\/strong> \u2013 Founded in London in 1869<\/strong>, Sells became one of the largest global agencies at the turn of the nineteenth and twentieth centuries.<\/li>\n\n\n\n
  7. Foote, Cone & Belding (FCB)<\/strong> \u2013 FCB was formed by Daniel Lord and Ambrose Thomas in Chicago in 1873, and evolved within the North American advertising market.<\/li>\n\n\n\n
  8. BBDO (Batten, Barton, Durstine & Osborn)<\/strong> \u2013 Although its modern structure dates back to 1928, this agency has roots dating back to 1891, when it was part of the George Batten Company.<\/li>\n\n\n\n
  9. Publicis Groupe<\/strong> \u2013 Founded in Paris in 1926<\/strong>, Publicis is one of the world\u2019s oldest agencies, and remains among the global \u201cBig Four.\u201d <\/strong><\/li>\n\n\n\n
  10. Benton & Bowles<\/strong> \u2013 Founded in New York in 1929<\/strong>, Benton & Bowles was one of the most prominent agencies of the twentieth century, although it later went through a series of mergers.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Ever wonder how the advertising industry began? Below is a list of the world\u2019s first advertising agencies. Their campaigns and innovative strategies made a global impact, and a few of them continue to set the international industry standard.<\/p>\n","protected":false},"author":1,"featured_media":22715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[460],"tags":[],"class_list":{"0":"post-22713","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising-trends"},"yoast_head":"\nThe World\u2019s First 10 Advertising Agencies - Tomilli<\/title>\n<meta name=\"description\" content=\"Discover the world\u2019s first advertising agencies and how they shaped the global industry. From N.W. 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