Creative blocks are more common at agencies, than you may think. Not due to a lack of talent, but rather, due to workplace pressure. Here are some strategies that work:<\/p>\n\n\n\n
1. Go back to the problem, not the idea<\/strong> 2. Focus on insights, not slogans<\/strong> 3. Make bad ideas first (on purpose)<\/strong> 4. Change the format before the concept<\/strong> 5. Teamwork (even if it’s just 15 minutes)<\/strong> 6. Research (without copying)<\/strong> 7. Turn off the “imaginary customer”<\/strong> 8. Give your brain time<\/strong> Creative blocks are more common at agencies, than you may think. Not due to a lack of talent, but rather, due to workplace pressure. Here are some strategies that work: 1. Go back to the problem, not the ideaWhen you get blocked, it’s often because you’re thinking \u2018what idea should I try?\u2019 instead of \u2018what<\/p>\n","protected":false},"author":1,"featured_media":22720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[460],"tags":[],"class_list":{"0":"post-22723","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising-trends"},"yoast_head":"\n
When you get blocked, it’s often because you’re thinking \u2018what idea should I try?\u2019 instead of \u2018what problem do I have to solve?\u2019 Reread the brief and summarize it in a single clear sentence.<\/p>\n\n\n\n
Forget the headline for a while. Ask yourself:
What hurts people?
What does he do but not say?
What contradiction is there?
One good insight is worth ten “creative” concepts.<\/p>\n\n\n\n
Write down the most obvious, clich\u00e9d, and absurd ideas. Getting them out of the way frees up mental space… and many times a good idea can hide behind a bad one.<\/p>\n\n\n\n
If you don’t see an ad, think:
\u2013 And if it were a meme?
\u2013 Fake news?
\u2013 A real history?
\u2013 A TikTok recorded on a cellphone?
Changing the packaging can unlock content.<\/p>\n\n\n\n
Advertising is best thought out loud. A casual comment can trigger an idea.<\/p>\n\n\n\n
Look at how other brands solved similar problems, even in other countries or categories. Not to steal ideas, but for inspiration \u2013 it is important to investigate.<\/p>\n\n\n\n
That mental judge that says “they are not going to approve this” kills ideas before they can come together. First create, then filter.<\/p>\n\n\n\n
Walking, showering, or doing something mechanical can help more than staring at the screen in hopes of a miracle. Ideas appear when you relax.<\/p>\n","protected":false},"excerpt":{"rendered":"