{"id":23189,"date":"2026-03-13T13:54:39","date_gmt":"2026-03-13T18:54:39","guid":{"rendered":"https:\/\/tomilli.com\/en\/?p=23189"},"modified":"2026-03-13T13:56:52","modified_gmt":"2026-03-13T18:56:52","slug":"easytoys-explore-uranus-campaign","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/easytoys-explore-uranus-campaign\/","title":{"rendered":"How EasyToys Turned a Taboo Topic into a Creative Campaign"},"content":{"rendered":"\n<p>One of the winning campaigns from Saniss 2025 went full monty on a taboo topic (human sexuality).<\/p>\n\n\n\n<p>Anal play remains a very taboo subject, as fear and cultural stigmas discourage its exploration. And that&#8217;s been a challenge for <a href=\"https:\/\/offandgent.com\/projects\/explore-uranus\/\" type=\"link\" id=\"https:\/\/offandgent.com\/projects\/explore-uranus\/\">EasyToys<\/a>, Europe&#8217;s largest erotic goods store.<\/p>\n\n\n\n<p>The brand was facing challenges in marketing anal accessories, and increased scrutiny of the brand on most social media networks, resulted in even more difficulties in reaching consumers.<\/p>\n\n\n\n<p>So, in order to find the right solution, they sought the assistance of the Spanish creative agency <a href=\"https:\/\/offandgent.com\/\" type=\"link\" id=\"https:\/\/offandgent.com\/\">Officer &amp; Gentleman<\/a>. The agency came up with a cosmic idea.<\/p>\n\n\n\n<p>Space exploration has been explored by the media for decades, making science fiction relatable and less intimidating than anal play. While &#8220;Uranus&#8221; (which sounds like &#8220;your anus&#8221;) offered a fun pun. <a href=\"https:\/\/offandgent.com\/\" type=\"link\" id=\"https:\/\/offandgent.com\/\">Officer &amp; Gentleman<\/a> suggested that this play on words could help EasyToys normalize a delicate subject, while generating curiosity, interaction and lots of laughter.<\/p>\n\n\n\n<p>So, <a href=\"https:\/\/offandgent.com\/projects\/explore-uranus\/\" type=\"link\" id=\"https:\/\/offandgent.com\/projects\/explore-uranus\/\">EasyToys<\/a> launched &#8220;Explore Uranus,&#8221; a space-themed social media campaign that turned a taboo subject into an epic sci-fi adventure. The campaign included an ad, &#8220;Astronaut Training Kits&#8221; for beginners, and educational content intended to create space for conversations about anal play and to encourage adults to explore &#8220;an indoor space of infinite pleasure&#8221; with the brand&#8217;s line of anal accessories.<\/p>\n\n\n\n<p>Knowing how to address a taboo subject is stuff for rocket scientists, and this innovative concept was fundamental to this rocket launch of a campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the winning campaigns from Saniss 2025 went full monty on a taboo topic (human sexuality). Anal play remains a very taboo subject, as fear and cultural stigmas discourage its exploration. And that&#8217;s been a challenge for EasyToys, Europe&#8217;s largest erotic goods store. The brand was facing challenges in marketing anal accessories, and increased<\/p>\n","protected":false},"author":1,"featured_media":23191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[460],"tags":[],"class_list":{"0":"post-23189","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising-trends"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How EasyToys Turned a Taboo Topic into a Creative Campaign - Tomilli<\/title>\n<meta name=\"description\" content=\"EasyToys and the Spanish agency Officer &amp; Gentleman transformed a taboo topic into a creative sci-fi campaign called \u201cExplore Uranus,\u201d recognized at Saniss 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/easytoys-explore-uranus-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How EasyToys Turned a Taboo Topic into a Creative Campaign - Tomilli\" \/>\n<meta property=\"og:description\" content=\"EasyToys and the Spanish agency Officer &amp; Gentleman transformed a taboo topic into a creative sci-fi campaign called \u201cExplore Uranus,\u201d recognized at Saniss 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tomilli.com\/en\/easytoys-explore-uranus-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Tomilli\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-13T18:54:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T18:56:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/03\/Explore-Uranus-2048x1160-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"906\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Tomilli Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tomilli Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tomilli.com\/en\/easytoys-explore-uranus-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tomilli.com\/en\/easytoys-explore-uranus-campaign\/\"},\"author\":{\"name\":\"Tomilli Team\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af\"},\"headline\":\"How EasyToys Turned a Taboo Topic into a Creative Campaign\",\"datePublished\":\"2026-03-13T18:54:39+00:00\",\"dateModified\":\"2026-03-13T18:56:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tomilli.com\/en\/easytoys-explore-uranus-campaign\/\"},\"wordCount\":253,\"publisher\":{\"@id\":\"https:\/\/tomilli.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/easytoys-explore-uranus-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/03\/Explore-Uranus-2048x1160-1.webp\",\"articleSection\":[\"Advertising trends\"],\"inLanguage\":\"es-CO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tomilli.com\/en\/easytoys-explore-uranus-campaign\/\",\"url\":\"https:\/\/tomilli.com\/en\/easytoys-explore-uranus-campaign\/\",\"name\":\"How EasyToys Turned a Taboo Topic into a Creative Campaign - 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