{"id":23444,"date":"2026-04-07T09:14:27","date_gmt":"2026-04-07T14:14:27","guid":{"rendered":"https:\/\/tomilli.com\/en\/?p=23444"},"modified":"2026-04-07T10:57:24","modified_gmt":"2026-04-07T15:57:24","slug":"formula-1-fast-beauty","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/formula-1-fast-beauty\/","title":{"rendered":"Formula 1 Fast Beauty"},"content":{"rendered":"\n<p>Sephora has become Formula 1\u2019s official beauty partner for 2026.<\/p>\n\n\n\n<p>In her debut season, Spanish driver Natalia Granada, will compete with the &#8220;<a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/sephora-becomes-official-partner-of-f1-academy-with-natalia-granada.7fuRkQqJiQbhNp3PNL9BiD\"><em>SEPHORA operating by PREMA<\/em><\/a>&#8221; single-seater racecar.<\/p>\n\n\n\n<p>The global cosmetics chain announced its partnership with the women\u2019s motorsport category, supporting the talent of women in a sport that, for decades, was dominated by men, oil and gasoline.<\/p>\n\n\n\n<p>It\u2019s a powerful brand activation strategy. It\u2019s goal: To bring Formula 1\u2019s more than 80 million members to connect with Sephora on the elite stage, reaching new audiences.<\/p>\n\n\n\n<p><strong>How did Sephora achieve this?<\/strong><strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It <a href=\"https:\/\/www.instagram.com\/p\/DVwitUDkryg\/?img_index=1\">sponsored<\/a> the distinct design for Natalia Granada\u2019s racecar.<\/li>\n\n\n\n<li>It installed spaces in the Paddock Club \u2013 Formula 1\u2019s VIP area \u2013 so that attendees at Formula 1\u2019s 18 races can apply their makeup.<\/li>\n\n\n\n<li>It launched an annual event to reward female drivers, with the goal of highlighting their processes, talent and leadership within motorsport.<\/li>\n<\/ul>\n\n\n\n<p>Finally, more than a simple partnership, it demonstrates that the brand is reading a cultural moment. Brands no longer compete for visibility, but rather, for relevance. Sephora did not force its entry: It identified an area of high symbolic value, and built a coherent presence within that community, thereby, targeting new audiences without interrupting.<\/p>\n\n\n\n<p><strong>Tomilli<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sephora has become Formula 1\u2019s official beauty partner for 2026. In her debut season, Spanish driver Natalia Granada, will compete with the &#8220;SEPHORA operating by PREMA&#8221; single-seater racecar. The global cosmetics chain announced its partnership with the women\u2019s motorsport category, supporting the talent of women in a sport that, for decades, was dominated by men,<\/p>\n","protected":false},"author":1,"featured_media":23445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[466],"tags":[713,742],"class_list":{"0":"post-23444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-trends","8":"tag-top","9":"tag-trending"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Formula 1 Fast Beauty - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/formula-1-fast-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formula 1 Fast Beauty - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Sephora has become Formula 1\u2019s official beauty partner for 2026. In her debut season, Spanish driver Natalia Granada, will compete with the &#8220;SEPHORA operating by PREMA&#8221; single-seater racecar. 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