{"id":23543,"date":"2026-04-17T14:57:12","date_gmt":"2026-04-17T19:57:12","guid":{"rendered":"https:\/\/tomilli.com\/en\/?p=23543"},"modified":"2026-04-17T14:57:13","modified_gmt":"2026-04-17T19:57:13","slug":"window-display-trends-retail-visibility","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/window-display-trends-retail-visibility\/","title":{"rendered":"Storefronts Changing How Brands Become Visible"},"content":{"rendered":"\n<p>One of the most influential events in the world of retail and visual merchandising has just revealed its expected annual ranking, and it is already giving the industry something to talk about.&nbsp;<\/p>\n\n\n\n<p>WindowsWear, one of the most influential global festivals for window displays and brand experiences, recognizes the most creative and innovative proposals from around the world, with luxury and retail brands competing to stand out with increasingly impactful concepts year after year.&nbsp;<\/p>\n\n\n\n<p>The ranking features the best <em>window displays<\/em> of the year, selected by evaluations by global experts.&nbsp;<\/p>\n\n\n\n<p>More than window displays, these windows become narrative spaces: that capture attention, build brands, and transform the point of sale into an experience. Below, are the window displays that are trending and redefining the way brands connect with their audience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/6_BEST-WINDOW-DISPLAY_LOUIS-VUITTON-1024x1024.jpg\" alt=\"\" class=\"wp-image-23546\" srcset=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/6_BEST-WINDOW-DISPLAY_LOUIS-VUITTON-1024x1024.jpg 1024w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/6_BEST-WINDOW-DISPLAY_LOUIS-VUITTON-300x300.jpg 300w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/6_BEST-WINDOW-DISPLAY_LOUIS-VUITTON-150x150.jpg 150w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/6_BEST-WINDOW-DISPLAY_LOUIS-VUITTON-768x768.jpg 768w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/6_BEST-WINDOW-DISPLAY_LOUIS-VUITTON-450x450.jpg 450w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/6_BEST-WINDOW-DISPLAY_LOUIS-VUITTON-1200x1200.jpg 1200w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/6_BEST-WINDOW-DISPLAY_LOUIS-VUITTON.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image credits: WindowsWear<\/em><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/ARITZIA_BEST-WINDOW-DISPLAY-2-1200x1200-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-23547\" srcset=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/ARITZIA_BEST-WINDOW-DISPLAY-2-1200x1200-1-1024x1024.jpg 1024w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/ARITZIA_BEST-WINDOW-DISPLAY-2-1200x1200-1-300x300.jpg 300w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/ARITZIA_BEST-WINDOW-DISPLAY-2-1200x1200-1-150x150.jpg 150w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/ARITZIA_BEST-WINDOW-DISPLAY-2-1200x1200-1-768x768.jpg 768w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/ARITZIA_BEST-WINDOW-DISPLAY-2-1200x1200-1-450x450.jpg 450w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/ARITZIA_BEST-WINDOW-DISPLAY-2-1200x1200-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image credits: WindowsWear<\/em><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/ZEGNA_BEST-WINDOW-DISPLAY-2-1200x1200-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-23548\" srcset=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/ZEGNA_BEST-WINDOW-DISPLAY-2-1200x1200-1-1024x1024.jpg 1024w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/ZEGNA_BEST-WINDOW-DISPLAY-2-1200x1200-1-300x300.jpg 300w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/ZEGNA_BEST-WINDOW-DISPLAY-2-1200x1200-1-150x150.jpg 150w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/ZEGNA_BEST-WINDOW-DISPLAY-2-1200x1200-1-768x768.jpg 768w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/ZEGNA_BEST-WINDOW-DISPLAY-2-1200x1200-1-450x450.jpg 450w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/ZEGNA_BEST-WINDOW-DISPLAY-2-1200x1200-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image credits: WindowsWear<\/em><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/R.M.-WILLIAMS_BEST-WINDOW-DISPLAY-3-1024x1024.jpg\" alt=\"\" class=\"wp-image-23549\" srcset=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/R.M.-WILLIAMS_BEST-WINDOW-DISPLAY-3-1024x1024.jpg 1024w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/R.M.-WILLIAMS_BEST-WINDOW-DISPLAY-3-300x300.jpg 300w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/R.M.-WILLIAMS_BEST-WINDOW-DISPLAY-3-150x150.jpg 150w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/R.M.-WILLIAMS_BEST-WINDOW-DISPLAY-3-768x768.jpg 768w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/R.M.-WILLIAMS_BEST-WINDOW-DISPLAY-3-450x450.jpg 450w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/R.M.-WILLIAMS_BEST-WINDOW-DISPLAY-3-1200x1200.jpg 1200w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/R.M.-WILLIAMS_BEST-WINDOW-DISPLAY-3.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image credits: WindowsWear<\/em><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/JOSEPH_BEST-WINDOW-DISPLAY-4-1024x1024.jpg\" alt=\"\" class=\"wp-image-23550\" srcset=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/JOSEPH_BEST-WINDOW-DISPLAY-4-1024x1024.jpg 1024w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/JOSEPH_BEST-WINDOW-DISPLAY-4-300x300.jpg 300w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/JOSEPH_BEST-WINDOW-DISPLAY-4-150x150.jpg 150w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/JOSEPH_BEST-WINDOW-DISPLAY-4-768x768.jpg 768w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/JOSEPH_BEST-WINDOW-DISPLAY-4-450x450.jpg 450w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/JOSEPH_BEST-WINDOW-DISPLAY-4-1200x1200.jpg 1200w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/JOSEPH_BEST-WINDOW-DISPLAY-4.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image credits: WindowsWear<\/em><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/HERMES_BEST-WINDOW-DISPLAY-3-1024x1024.jpg\" alt=\"\" class=\"wp-image-23551\" srcset=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/HERMES_BEST-WINDOW-DISPLAY-3-1024x1024.jpg 1024w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/HERMES_BEST-WINDOW-DISPLAY-3-300x300.jpg 300w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/HERMES_BEST-WINDOW-DISPLAY-3-150x150.jpg 150w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/HERMES_BEST-WINDOW-DISPLAY-3-768x768.jpg 768w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/HERMES_BEST-WINDOW-DISPLAY-3-450x450.jpg 450w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/HERMES_BEST-WINDOW-DISPLAY-3-1200x1200.jpg 1200w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/HERMES_BEST-WINDOW-DISPLAY-3.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image credits: WindowsWear<\/em><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/HARRODS_BEST-WINDOW-DISPLAY-2-1024x1024.jpg\" alt=\"\" class=\"wp-image-23552\" srcset=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/HARRODS_BEST-WINDOW-DISPLAY-2-1024x1024.jpg 1024w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/HARRODS_BEST-WINDOW-DISPLAY-2-300x300.jpg 300w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/HARRODS_BEST-WINDOW-DISPLAY-2-150x150.jpg 150w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/HARRODS_BEST-WINDOW-DISPLAY-2-768x768.jpg 768w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/HARRODS_BEST-WINDOW-DISPLAY-2-450x450.jpg 450w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/HARRODS_BEST-WINDOW-DISPLAY-2-1200x1200.jpg 1200w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/HARRODS_BEST-WINDOW-DISPLAY-2.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image credits: WindowsWear<\/em><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/GIORGIO-ARMANI-AT-SAKS_BEST-WINDOW-DISPLAY-2-1024x1024.jpg\" alt=\"\" class=\"wp-image-23553\" srcset=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/GIORGIO-ARMANI-AT-SAKS_BEST-WINDOW-DISPLAY-2-1024x1024.jpg 1024w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/GIORGIO-ARMANI-AT-SAKS_BEST-WINDOW-DISPLAY-2-300x300.jpg 300w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/GIORGIO-ARMANI-AT-SAKS_BEST-WINDOW-DISPLAY-2-150x150.jpg 150w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/GIORGIO-ARMANI-AT-SAKS_BEST-WINDOW-DISPLAY-2-768x768.jpg 768w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/GIORGIO-ARMANI-AT-SAKS_BEST-WINDOW-DISPLAY-2-450x450.jpg 450w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/GIORGIO-ARMANI-AT-SAKS_BEST-WINDOW-DISPLAY-2-1200x1200.jpg 1200w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/GIORGIO-ARMANI-AT-SAKS_BEST-WINDOW-DISPLAY-2.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image credits: WindowsWear<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Source: <a href=\"https:\/\/www.windowswear.com\/best-window-displays-of-2025\/?utm_source=\">https:\/\/www.windowswear.com\/best-window-displays-of-2025\/?utm_source=<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most influential events in the world of retail and visual merchandising has just revealed its expected annual ranking, and it is already giving the industry something to talk about.&nbsp; WindowsWear, one of the most influential global festivals for window displays and brand experiences, recognizes the most creative and innovative proposals from around<\/p>\n","protected":false},"author":1,"featured_media":23545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[705],"tags":[],"class_list":{"0":"post-23543","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design-trends"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Storefronts Changing How Brands Become Visible - Tomilli<\/title>\n<meta name=\"description\" content=\"Window displays are evolving into powerful brand experiences. Recognized by WindowsWear Awards, today\u2019s storefronts go beyond decoration to capture attention, tell stories, and redefine how brands connect with consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/window-display-trends-retail-visibility\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storefronts Changing How Brands Become Visible - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Window displays are evolving into powerful brand experiences. Recognized by WindowsWear Awards, today\u2019s storefronts go beyond decoration to capture attention, tell stories, and redefine how brands connect with consumers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tomilli.com\/en\/window-display-trends-retail-visibility\/\" \/>\n<meta property=\"og:site_name\" content=\"Tomilli\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-17T19:57:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T19:57:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/banners-tomilli-30.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tomilli Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tomilli Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tomilli.com\/en\/window-display-trends-retail-visibility\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tomilli.com\/en\/window-display-trends-retail-visibility\/\"},\"author\":{\"name\":\"Tomilli Team\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af\"},\"headline\":\"Storefronts Changing How Brands Become Visible\",\"datePublished\":\"2026-04-17T19:57:12+00:00\",\"dateModified\":\"2026-04-17T19:57:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tomilli.com\/en\/window-display-trends-retail-visibility\/\"},\"wordCount\":170,\"publisher\":{\"@id\":\"https:\/\/tomilli.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/window-display-trends-retail-visibility\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/banners-tomilli-30.png\",\"articleSection\":[\"Design trends\"],\"inLanguage\":\"es-CO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tomilli.com\/en\/window-display-trends-retail-visibility\/\",\"url\":\"https:\/\/tomilli.com\/en\/window-display-trends-retail-visibility\/\",\"name\":\"Storefronts Changing How Brands Become Visible - Tomilli\",\"isPartOf\":{\"@id\":\"https:\/\/tomilli.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tomilli.com\/en\/window-display-trends-retail-visibility\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/window-display-trends-retail-visibility\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/04\/banners-tomilli-30.png\",\"datePublished\":\"2026-04-17T19:57:12+00:00\",\"dateModified\":\"2026-04-17T19:57:13+00:00\",\"description\":\"Window displays are evolving into powerful brand experiences. 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