{"id":23682,"date":"2026-04-28T15:19:23","date_gmt":"2026-04-28T20:19:23","guid":{"rendered":"https:\/\/tomilli.com\/en\/?p=23682"},"modified":"2026-04-28T15:19:23","modified_gmt":"2026-04-28T20:19:23","slug":"prada-touch-a-beauty-pop-up-experience","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/prada-touch-a-beauty-pop-up-experience\/","title":{"rendered":"Prada Touch: A Beauty Pop-up Experience"},"content":{"rendered":"\n<p>Brands no longer sell products &#8211; they sell experiences. In that context, the globally-recognized brand Prada has taken a step towards generating a memorable consumer experience with <a href=\"https:\/\/www.vogue.es\/belleza\/branded\/prada-touch-lanzamiento-primer-colorete-prada-maquillaje\"><em>Prada Touch<\/em><\/a>, a campaign within the Prada Beauty line that demonstrates how space design can be just as relevant as the product.<\/p>\n\n\n\n<p>Prada\u2019s proposal does not only revolve around a blush, but the construction of a visual and sensory universe where each element is designed to reinforce the sensory concept of <em>touch<\/em>: to feel and experience.<\/p>\n\n\n\n<p>Prada\u2019s Tokyo pop-up is an immersive installation, aligned with the product\u2019s narrative. The space incorporates contemporary furniture pieces, satin materials,&nbsp; and stands out for its use of geometric shapes inspired by the brand&#8217;s iconic triangle. The color palette \u2013 old pink, nude tones and pastel green \u2013 builds a highly photographable environment, where every corner is designed for social media.<\/p>\n\n\n\n<p>But beyond aesthetics, this type of activation responds to a deeper transformation of the retail industry: consumer experience. A model in which the consumer doesn\u2019t just buy a product, but helps market it. This consumer interacts and turns space into social media content. Therein lies the key.&nbsp;<\/p>\n\n\n\n<p>Read also: <a href=\"https:\/\/tomilli.com\/packaging-innovador-maquillaje-marcas\/\">Cuando el maquillaje se vuelve objeto de dise\u00f1o<\/a><\/p>\n\n\n\n<p><strong>Source:<\/strong> <a href=\"https:\/\/www.instagram.com\/p\/DXMDtZICD-7\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA%3D%3D\">Prada Beauty (Instagram)<\/a><\/p>\n\n\n\n<p><strong>Tomilli selects what really generates impact.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands no longer sell products &#8211; they sell experiences. In that context, the globally-recognized brand Prada has taken a step towards generating a memorable consumer experience with Prada Touch, a campaign within the Prada Beauty line that demonstrates how space design can be just as relevant as the product. Prada\u2019s proposal does not only revolve<\/p>\n","protected":false},"author":1,"featured_media":23684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[705],"tags":[],"class_list":{"0":"post-23682","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design-trends"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prada Touch: A Beauty Pop-up Experience - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/prada-touch-a-beauty-pop-up-experience\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prada Touch: A Beauty Pop-up Experience - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Brands no longer sell products &#8211; they sell experiences. 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