{"id":23724,"date":"2026-05-05T14:39:00","date_gmt":"2026-05-05T19:39:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/?p=23724"},"modified":"2026-05-05T14:39:00","modified_gmt":"2026-05-05T19:39:00","slug":"perfumes-created-with-brain-waves-when-memory-becomes-a-scent","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/perfumes-created-with-brain-waves-when-memory-becomes-a-scent\/","title":{"rendered":"Perfumes Created with Brain Waves: When Memory Becomes a Scent"},"content":{"rendered":"\n

The beauty industry has taken another leap into the future. In Seoul, South Korea, a brand has gone viral for transforming memories, emotions, and even thoughts, into personalized fragrances.<\/p>\n\n\n\n

Rettre Seoulsup<\/em><\/a> is a laboratory where the consumer\u2019s brain selects their fragrance. The process is based on fNIRS (functional near-infrared spectroscopy), a technique that measures brain activity in real time. The system detects patterns of emotional response while the user observes images linked to personal experiences \u2014a journey, a person, a meaningful experience\u2014 and then that emotion is translated into an olfactory composition.<\/p>\n\n\n\n

The result is not immediate or automated. The experience lasts between 40 and 60 minutes and integrates data interpretation, perfumer accompaniment, and manual creation: technology and craft working together.<\/p>\n\n\n\n

This proposal is part of an emerging trend: Neuroperfumery<\/a>. A territory where the fragrance ceases to be an aspirational product and becomes an extension of the user\u2019s emotional identity.<\/p>\n\n\n\n

Proposals such as Rettre Seoulsup<\/em> demonstrate that the future of luxury lies in creating deep emotional connections, where the consumer not only buys, but actively participates in product creation.<\/p>\n\n\n\n

Source: https:\/\/seoulsup.rettre.com\/en\/<\/a><\/p>\n\n\n\n

\n\n\n\n

About Tomilli<\/strong>
Tomilli is a global content platform that reports on trends, innovation, and marketing. Its focus is on analyzing and explaining the ideas, campaigns, and strategies that define the future of the creative industry.<\/p>\n","protected":false},"excerpt":{"rendered":"

The beauty industry has taken another leap into the future. In Seoul, South Korea, a brand has gone viral for transforming memories, emotions, and even thoughts, into personalized fragrances. Rettre Seoulsup is a laboratory where the consumer\u2019s brain selects their fragrance. The process is based on fNIRS (functional near-infrared spectroscopy), a technique that measures brain<\/p>\n","protected":false},"author":1,"featured_media":23726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[706],"tags":[],"class_list":{"0":"post-23724","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-ideas"},"yoast_head":"\nPerfumes Created with Brain Waves: When Memory Becomes a Scent - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/perfumes-created-with-brain-waves-when-memory-becomes-a-scent\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perfumes Created with Brain Waves: When Memory Becomes a Scent - Tomilli\" \/>\n<meta property=\"og:description\" content=\"The beauty industry has taken another leap into the future. 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