{"id":23770,"date":"2026-05-07T10:48:00","date_gmt":"2026-05-07T15:48:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/?p=23770"},"modified":"2026-05-07T10:48:01","modified_gmt":"2026-05-07T15:48:01","slug":"red-tent-awnings-change-in-mexico-with-coca-cola","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/red-tent-awnings-change-in-mexico-with-coca-cola\/","title":{"rendered":"Red Tent Awnings Change in Mexico with Coca-Cola"},"content":{"rendered":"\n<p>Coca-Cola has been and continues to be a <strong>cultural juggernaut<\/strong>. In its most recent &#8220;Shades of Red&#8221; campaign, the soft drink brand pays tribute to the neighborhood stores in Mexico that have sold the brand for generations.<\/p>\n\n\n\n<p>The campaign is based on an everyday symbol \u2013 the red awnings often seen in front of neighborhood stores \u2013 and celebrates their shared history, which goes beyond consumption. The red awnings are part of the local identity.&nbsp;<\/p>\n\n\n\n<p>\u201c<em>These awnings represent tradition, community, and shared moments,&#8221;<\/em> says Coca-Cola, reinforcing its connection with spaces that have been part of the brand\u2019s growth.<\/p>\n\n\n\n<p>Beyond the visual impact, the initiative proposes to renew these awnings and reuse the old ones as pieces that tell a shared story. The gesture transforms points of sale into cultural and emotional spaces.&nbsp;<\/p>\n\n\n\n<p><em>\u201cThe biggest Coca-Cola campaign this year is not in traditional spectaculars, but in the awnings that have witnessed day to day life in Mexico,\u201d<\/em> the brand says. And that\u2019s where it connects with what different brands are looking for today, not imposing a message, but becoming part of the culture.<\/p>\n\n\n\n<p>See the video here: <a href=\"https:\/\/www.youtube.com\/watch?v=OKofm3hzDs8\"><strong>Sombras de Rojo<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p>Source: Coca-Cola Company&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>About Tomilli<\/strong><\/p>\n\n\n\n<p>Tomilli is a global content ecosystem focused on trends, innovation, marketing, and creativity. Analyze ideas and campaigns that impact the industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola has been and continues to be a cultural juggernaut. In its most recent &#8220;Shades of Red&#8221; campaign, the soft drink brand pays tribute to the neighborhood stores in Mexico that have sold the brand for generations. The campaign is based on an everyday symbol \u2013 the red awnings often seen in front of neighborhood<\/p>\n","protected":false},"author":1,"featured_media":23771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[460],"tags":[],"class_list":{"0":"post-23770","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising-trends"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Red Tent Awnings Change in Mexico with Coca-Cola - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/red-tent-awnings-change-in-mexico-with-coca-cola\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Red Tent Awnings Change in Mexico with Coca-Cola - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Coca-Cola has been and continues to be a cultural juggernaut. In its most recent &#8220;Shades of Red&#8221; campaign, the soft drink brand pays tribute to the neighborhood stores in Mexico that have sold the brand for generations. 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