{"id":23774,"date":"2026-05-07T11:05:48","date_gmt":"2026-05-07T16:05:48","guid":{"rendered":"https:\/\/tomilli.com\/en\/?p=23774"},"modified":"2026-05-07T11:07:56","modified_gmt":"2026-05-07T16:07:56","slug":"how-to-connect-with-a-generation-that-consumes-differently","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/","title":{"rendered":"How to Connect With a Generation That Consumes Differently"},"content":{"rendered":"\n<p>Generation Z is no longer \u201cthe future,\u201d they\u2019re already entering the work force. This means that traditional forms of communication no longer have the same impact. Information is consumed quickly, visually and, above all, when spoken as equals.<\/p>\n\n\n\n<p>According to Laurel Holman, Director of Professional Services at Stanford Business School, the way Gen Z consumes information no longer responds to traditional formats and is changing the way communications are processed and understood.<\/p>\n\n\n\n<p>For this reason, Holman proposes three strategies to connect with people between the ages of 14 and 29:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Shorter, more dynamic content<\/strong><\/h2>\n\n\n\n<p>Social networks and AI have changed the way we learn: they facilitate and compress information, so that consumers read as little as possible. Holman explains it as follows: <em>&#8220;Gen Z expects things to be much more immediate and easier to digest; they have less patience.&#8221; <\/em>Gen Z seeks to optimize time and resolve issues faster. Faced with this, some companies continue to bet on \u201clearning in the process,\u201d but for this generation, value lies in agility.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Visuals are key<\/strong><\/h2>\n\n\n\n<p>Holman states that &#8220;<em>students are less likely to rely on reading, especially long texts.&#8221; <\/em>That\u2019s why she recommends using alternative formats such as videos and graphics to get their attention; particularly, vertical videos with clear and easy-to-understand messaging. Some<\/p>\n\n\n\n<p>companies are already doing this: creating WhatsApp groups, sending content in infographics, using dynamic videos, and, in some cases, even transforming trainings into podcasts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. The messenger matters<\/strong><\/h2>\n\n\n\n<p>Authority figures, who were once central to communications, now have less weight. According to Holman, <em>\u201cif we look at TikTok, LinkedIn, and Instagram, influencers seek to generate interaction: they are young people talking to young people.&#8221; <\/em>This changes the logic of communications within organizations, when the message comes from peers, it has greater acceptance. More than hierarchy, what works with Generation Z is closeness, and that can mobilize teams without the need for pressure or passive comments.&nbsp;<\/p>\n\n\n\n<p><strong>Source:<\/strong> Stanford Graduate School of Business&nbsp;&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Tomilli<\/strong> provides analysis of strategies, campaigns and insights.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generation Z is no longer \u201cthe future,\u201d they\u2019re already entering the work force. This means that traditional forms of communication no longer have the same impact. Information is consumed quickly, visually and, above all, when spoken as equals. According to Laurel Holman, Director of Professional Services at Stanford Business School, the way Gen Z consumes<\/p>\n","protected":false},"author":1,"featured_media":23775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[562],"tags":[],"class_list":{"0":"post-23774","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trend-setters"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Connect With a Generation That Consumes Differently - Tomilli<\/title>\n<meta name=\"description\" content=\"Gen Z is reshaping communication in the workplace. Speed, visual content, and peer connection now matter more than traditional formats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Connect With a Generation That Consumes Differently - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Gen Z is reshaping communication in the workplace. Speed, visual content, and peer connection now matter more than traditional formats.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/\" \/>\n<meta property=\"og:site_name\" content=\"Tomilli\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-07T16:05:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T16:07:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-7-may-2026-11_00_14-1024x564.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"564\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tomilli Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tomilli Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/\"},\"author\":{\"name\":\"Tomilli Team\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af\"},\"headline\":\"How to Connect With a Generation That Consumes Differently\",\"datePublished\":\"2026-05-07T16:05:48+00:00\",\"dateModified\":\"2026-05-07T16:07:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/\"},\"wordCount\":342,\"publisher\":{\"@id\":\"https:\/\/tomilli.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-7-may-2026-11_00_14.png\",\"articleSection\":[\"Trend setters\"],\"inLanguage\":\"es-CO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/\",\"url\":\"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/\",\"name\":\"How to Connect With a Generation That Consumes Differently - Tomilli\",\"isPartOf\":{\"@id\":\"https:\/\/tomilli.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-7-may-2026-11_00_14.png\",\"datePublished\":\"2026-05-07T16:05:48+00:00\",\"dateModified\":\"2026-05-07T16:07:56+00:00\",\"description\":\"Gen Z is reshaping communication in the workplace. Speed, visual content, and peer connection now matter more than traditional formats.\",\"breadcrumb\":{\"@id\":\"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/#breadcrumb\"},\"inLanguage\":\"es-CO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/#primaryimage\",\"url\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-7-may-2026-11_00_14.png\",\"contentUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-7-may-2026-11_00_14.png\",\"width\":1690,\"height\":931},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/tomilli.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Connect With a Generation That Consumes Differently\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tomilli.com\/en\/#website\",\"url\":\"https:\/\/tomilli.com\/en\/\",\"name\":\"Tomilli\",\"description\":\"Tomilli.com features a global ecosystem of content about innovation and communications trends, headlining issues related to creativity, business, marketing, and culture.\",\"publisher\":{\"@id\":\"https:\/\/tomilli.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tomilli.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-CO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tomilli.com\/en\/#organization\",\"name\":\"Tomilli\",\"url\":\"https:\/\/tomilli.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg\",\"contentUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg\",\"width\":792,\"height\":228,\"caption\":\"Tomilli\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af\",\"name\":\"Tomilli Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g\",\"caption\":\"Tomilli Team\"},\"sameAs\":[\"https:\/\/tomilli.com\/en\"],\"url\":\"https:\/\/tomilli.com\/en\/author\/2026_es1tomilli\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Connect With a Generation That Consumes Differently - Tomilli","description":"Gen Z is reshaping communication in the workplace. Speed, visual content, and peer connection now matter more than traditional formats.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/","og_locale":"es_ES","og_type":"article","og_title":"How to Connect With a Generation That Consumes Differently - Tomilli","og_description":"Gen Z is reshaping communication in the workplace. Speed, visual content, and peer connection now matter more than traditional formats.","og_url":"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/","og_site_name":"Tomilli","article_published_time":"2026-05-07T16:05:48+00:00","article_modified_time":"2026-05-07T16:07:56+00:00","og_image":[{"width":1024,"height":564,"url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-7-may-2026-11_00_14-1024x564.png","type":"image\/png"}],"author":"Tomilli Team","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Tomilli Team","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/#article","isPartOf":{"@id":"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/"},"author":{"name":"Tomilli Team","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af"},"headline":"How to Connect With a Generation That Consumes Differently","datePublished":"2026-05-07T16:05:48+00:00","dateModified":"2026-05-07T16:07:56+00:00","mainEntityOfPage":{"@id":"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/"},"wordCount":342,"publisher":{"@id":"https:\/\/tomilli.com\/en\/#organization"},"image":{"@id":"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/#primaryimage"},"thumbnailUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-7-may-2026-11_00_14.png","articleSection":["Trend setters"],"inLanguage":"es-CO"},{"@type":"WebPage","@id":"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/","url":"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/","name":"How to Connect With a Generation That Consumes Differently - Tomilli","isPartOf":{"@id":"https:\/\/tomilli.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/#primaryimage"},"image":{"@id":"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/#primaryimage"},"thumbnailUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-7-may-2026-11_00_14.png","datePublished":"2026-05-07T16:05:48+00:00","dateModified":"2026-05-07T16:07:56+00:00","description":"Gen Z is reshaping communication in the workplace. Speed, visual content, and peer connection now matter more than traditional formats.","breadcrumb":{"@id":"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/#breadcrumb"},"inLanguage":"es-CO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/"]}]},{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/#primaryimage","url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-7-may-2026-11_00_14.png","contentUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-7-may-2026-11_00_14.png","width":1690,"height":931},{"@type":"BreadcrumbList","@id":"https:\/\/tomilli.com\/en\/how-to-connect-with-a-generation-that-consumes-differently\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/tomilli.com\/en\/"},{"@type":"ListItem","position":2,"name":"How to Connect With a Generation That Consumes Differently"}]},{"@type":"WebSite","@id":"https:\/\/tomilli.com\/en\/#website","url":"https:\/\/tomilli.com\/en\/","name":"Tomilli","description":"Tomilli.com features a global ecosystem of content about innovation and communications trends, headlining issues related to creativity, business, marketing, and culture.","publisher":{"@id":"https:\/\/tomilli.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tomilli.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-CO"},{"@type":"Organization","@id":"https:\/\/tomilli.com\/en\/#organization","name":"Tomilli","url":"https:\/\/tomilli.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg","contentUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg","width":792,"height":228,"caption":"Tomilli"},"image":{"@id":"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af","name":"Tomilli Team","image":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g","caption":"Tomilli Team"},"sameAs":["https:\/\/tomilli.com\/en"],"url":"https:\/\/tomilli.com\/en\/author\/2026_es1tomilli\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts\/23774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/comments?post=23774"}],"version-history":[{"count":2,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts\/23774\/revisions"}],"predecessor-version":[{"id":23779,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts\/23774\/revisions\/23779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/media\/23775"}],"wp:attachment":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/media?parent=23774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/categories?post=23774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/tags?post=23774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}