{"id":24017,"date":"2026-05-29T08:57:10","date_gmt":"2026-05-29T13:57:10","guid":{"rendered":"https:\/\/tomilli.com\/en\/?p=24017"},"modified":"2026-05-29T08:57:11","modified_gmt":"2026-05-29T13:57:11","slug":"who-trusts-social-media-more","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/","title":{"rendered":"Who Trusts Social Media More?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Conversations about misinformation are often simplified by saying that \u201cyoung people believe everything they see in TikTok\u201d or that \u201colder adults fall for fake news.\u201d However, the phenomenon is much more complex.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The credibility that people give to digital content depends not only on age, but also on factors such as consumption habits, digital literacy, emotional context, and the platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Older Adults: Greater Vulnerability to Misinformation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Research has shown that people over the age of 50 tend to share more false or unverified information, especially on platforms such as Facebook or WhatsApp. The reasons being:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>lower digital literacy<\/li>\n\n\n\n<li>greater confidence in content that appears to be informative<\/li>\n\n\n\n<li>they have not developed the habit of checking sources before sharing.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">They also tend to share content presented in visual formats or with headlines that generate a sense of urgency, authority, or concern<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Young people: more digitally savvy, but not immune<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Although they grew up with the internet, they are not exempt from falling into misinformation, especially on visual platforms such as TikTok or Instagram.<br><br>These platforms have transformed the way information is consumed: fast videos, summarized content, and infinite scrolling that prioritizes speed over depth.<br><br>In this environment, factors such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fast consumption (infinite scrolling)<\/li>\n\n\n\n<li>Influencers<\/li>\n\n\n\n<li>Difficulty distinguishing between content that has been edited or taken out of context<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026 can make it difficult to fully verify and understand certain topics. More than blindly believing, the problem often lies in consuming information without enough context.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Adults between 30 and 50 years of age: the middle ground<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This group usually shows higher levels of digital skepticism, although it is not exempt from falling into viral chains or emotional content, especially when it comes to issues related to health, security, politics or family.<br><br>Emotional connection continues to be one of the most powerful factors when it comes to content viralization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The real problem is not age&#8230; it\u2019s context:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond age, experts agree that the design of social networks directly influences the way people process information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some patterns are constantly repeated:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emotional content tends to go viral faster<\/li>\n\n\n\n<li>Alarmist headlines reduce the likelihood of verification<\/li>\n\n\n\n<li>Constant repetition increases the perception of credibility<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, the more we see information, the more familiar\u2014and seemingly true\u2014it becomes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How can we avoid falling into the trap of misinformation?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some basic practices that can help reduce the spread of false or misleading content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verifiying the original source<\/li>\n\n\n\n<li>Being wary of &#8220;miraculous&#8221; or extremely urgent messages<\/li>\n\n\n\n<li>Reading beyond the headline before sharing<\/li>\n\n\n\n<li>Contrasting information with reliable media sources<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In a digital ecosystem where millions of pieces of content compete for attention every day, developing critical thinking skills has become one of the most important skills for navigating the Internet.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tomilli<\/strong> provides global content about trends, innovation, and marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conversations about misinformation are often simplified by saying that \u201cyoung people believe everything they see in TikTok\u201d or that \u201colder adults fall for fake news.\u201d However, the phenomenon is much more complex. The credibility that people give to digital content depends not only on age, but also on factors such as consumption habits, digital literacy,<\/p>\n","protected":false},"author":1,"featured_media":24019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[466],"tags":[713,742,714],"class_list":["post-24017","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-trends","tag-top","tag-trending","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Who Trusts Social Media More? - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Trusts Social Media More? - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Conversations about misinformation are often simplified by saying that \u201cyoung people believe everything they see in TikTok\u201d or that \u201colder adults fall for fake news.\u201d However, the phenomenon is much more complex. The credibility that people give to digital content depends not only on age, but also on factors such as consumption habits, digital literacy,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/\" \/>\n<meta property=\"og:site_name\" content=\"Tomilli\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-29T13:57:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-29T13:57:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/\u00bfQuienes-creen-mas-en-las-redes-sociales.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tomilli Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tomilli Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/\"},\"author\":{\"name\":\"Tomilli Team\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af\"},\"headline\":\"Who Trusts Social Media More?\",\"datePublished\":\"2026-05-29T13:57:10+00:00\",\"dateModified\":\"2026-05-29T13:57:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/\"},\"wordCount\":463,\"publisher\":{\"@id\":\"https:\/\/tomilli.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/\u00bfQuienes-creen-mas-en-las-redes-sociales.png\",\"keywords\":[\"Top\",\"trending\",\"Trends\"],\"articleSection\":[\"Marketing trends\"],\"inLanguage\":\"es-CO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/\",\"url\":\"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/\",\"name\":\"Who Trusts Social Media More? - Tomilli\",\"isPartOf\":{\"@id\":\"https:\/\/tomilli.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/\u00bfQuienes-creen-mas-en-las-redes-sociales.png\",\"datePublished\":\"2026-05-29T13:57:10+00:00\",\"dateModified\":\"2026-05-29T13:57:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/#breadcrumb\"},\"inLanguage\":\"es-CO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/#primaryimage\",\"url\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/\u00bfQuienes-creen-mas-en-las-redes-sociales.png\",\"contentUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/\u00bfQuienes-creen-mas-en-las-redes-sociales.png\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/tomilli.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Who Trusts Social Media More?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tomilli.com\/en\/#website\",\"url\":\"https:\/\/tomilli.com\/en\/\",\"name\":\"Tomilli\",\"description\":\"Tomilli.com features a global ecosystem of content about innovation and communications trends, headlining issues related to creativity, business, marketing, and culture.\",\"publisher\":{\"@id\":\"https:\/\/tomilli.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tomilli.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-CO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tomilli.com\/en\/#organization\",\"name\":\"Tomilli\",\"url\":\"https:\/\/tomilli.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg\",\"contentUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg\",\"width\":792,\"height\":228,\"caption\":\"Tomilli\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af\",\"name\":\"Tomilli Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g\",\"caption\":\"Tomilli Team\"},\"sameAs\":[\"https:\/\/tomilli.com\/en\"],\"url\":\"https:\/\/tomilli.com\/en\/author\/2026_es1tomilli\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Who Trusts Social Media More? - Tomilli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/","og_locale":"es_ES","og_type":"article","og_title":"Who Trusts Social Media More? - Tomilli","og_description":"Conversations about misinformation are often simplified by saying that \u201cyoung people believe everything they see in TikTok\u201d or that \u201colder adults fall for fake news.\u201d However, the phenomenon is much more complex. The credibility that people give to digital content depends not only on age, but also on factors such as consumption habits, digital literacy,","og_url":"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/","og_site_name":"Tomilli","article_published_time":"2026-05-29T13:57:10+00:00","article_modified_time":"2026-05-29T13:57:11+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/\u00bfQuienes-creen-mas-en-las-redes-sociales.png","type":"image\/png"}],"author":"Tomilli Team","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Tomilli Team","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/#article","isPartOf":{"@id":"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/"},"author":{"name":"Tomilli Team","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af"},"headline":"Who Trusts Social Media More?","datePublished":"2026-05-29T13:57:10+00:00","dateModified":"2026-05-29T13:57:11+00:00","mainEntityOfPage":{"@id":"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/"},"wordCount":463,"publisher":{"@id":"https:\/\/tomilli.com\/en\/#organization"},"image":{"@id":"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/#primaryimage"},"thumbnailUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/\u00bfQuienes-creen-mas-en-las-redes-sociales.png","keywords":["Top","trending","Trends"],"articleSection":["Marketing trends"],"inLanguage":"es-CO"},{"@type":"WebPage","@id":"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/","url":"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/","name":"Who Trusts Social Media More? - Tomilli","isPartOf":{"@id":"https:\/\/tomilli.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/#primaryimage"},"image":{"@id":"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/#primaryimage"},"thumbnailUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/\u00bfQuienes-creen-mas-en-las-redes-sociales.png","datePublished":"2026-05-29T13:57:10+00:00","dateModified":"2026-05-29T13:57:11+00:00","breadcrumb":{"@id":"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/#breadcrumb"},"inLanguage":"es-CO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/"]}]},{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/#primaryimage","url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/\u00bfQuienes-creen-mas-en-las-redes-sociales.png","contentUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/05\/\u00bfQuienes-creen-mas-en-las-redes-sociales.png","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/tomilli.com\/en\/who-trusts-social-media-more\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/tomilli.com\/en\/"},{"@type":"ListItem","position":2,"name":"Who Trusts Social Media More?"}]},{"@type":"WebSite","@id":"https:\/\/tomilli.com\/en\/#website","url":"https:\/\/tomilli.com\/en\/","name":"Tomilli","description":"Tomilli.com features a global ecosystem of content about innovation and communications trends, headlining issues related to creativity, business, marketing, and culture.","publisher":{"@id":"https:\/\/tomilli.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tomilli.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-CO"},{"@type":"Organization","@id":"https:\/\/tomilli.com\/en\/#organization","name":"Tomilli","url":"https:\/\/tomilli.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg","contentUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg","width":792,"height":228,"caption":"Tomilli"},"image":{"@id":"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af","name":"Tomilli Team","image":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g","caption":"Tomilli Team"},"sameAs":["https:\/\/tomilli.com\/en"],"url":"https:\/\/tomilli.com\/en\/author\/2026_es1tomilli\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts\/24017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/comments?post=24017"}],"version-history":[{"count":1,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts\/24017\/revisions"}],"predecessor-version":[{"id":24020,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts\/24017\/revisions\/24020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/media\/24019"}],"wp:attachment":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/media?parent=24017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/categories?post=24017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/tags?post=24017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}