{"id":24188,"date":"2026-06-24T14:41:45","date_gmt":"2026-06-24T19:41:45","guid":{"rendered":"https:\/\/tomilli.com\/en\/?p=24188"},"modified":"2026-06-24T14:51:07","modified_gmt":"2026-06-24T19:51:07","slug":"a-spa-in-a-car-or-a-car-made-into-a-spa","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/a-spa-in-a-car-or-a-car-made-into-a-spa\/","title":{"rendered":"A Spa in a Car or a Car Made into a Spa?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">London\u2019s relaxing, at least for 20-minutes at a time. The &#8220;Spa in a Car&#8221; initiative invites people to enter Hyundai\u2019s IONIQ 9 to enjoy a free 20-minute massage by a specialized aesthetician.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The treatment includes a head, neck and shoulder massage and a Korean facial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The proposal came after a brand study revealed that <strong>55% of Brits consider their car to be one of the few places where they can disconnect.<\/strong> In addition, 82% admitted to having stayed parked in their car to enjoy a few minutes of tranquility before returning to their activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a fast-paced city like London, where one in four inhabitants has less than ten minutes a day to relax, the car plays a role that goes far beyond mobility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The interesting thing about this action is that it is based on a simple human observation: people are looking for spaces to breathe, even for a few minutes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best ideas are not always based on the characteristics of a product, but on the understanding how that product fits into people\u2019s daily lives. In this case, Hyundai did not turn a car into a spa. First, it understood that, for many, the car already represented a place to relax.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Tomilli<\/strong><br>Tomilli is a global content platform that reports on trends, innovation and marketing. Its focus is on analyzing and explaining the ideas, campaigns, and strategies that define the future of the creative industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>London\u2019s relaxing, at least for 20-minutes at a time. The &#8220;Spa in a Car&#8221; initiative invites people to enter Hyundai\u2019s IONIQ 9 to enjoy a free 20-minute massage by a specialized aesthetician. The treatment includes a head, neck and shoulder massage and a Korean facial. The proposal came after a brand study revealed that 55%<\/p>\n","protected":false},"author":1,"featured_media":24190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[460],"tags":[],"class_list":["post-24188","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Spa in a Car or a Car Made into a Spa? - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/a-spa-in-a-car-or-a-car-made-into-a-spa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Spa in a Car or a Car Made into a Spa? - Tomilli\" \/>\n<meta property=\"og:description\" content=\"London\u2019s relaxing, at least for 20-minutes at a time. The &#8220;Spa in a Car&#8221; initiative invites people to enter Hyundai\u2019s IONIQ 9 to enjoy a free 20-minute massage by a specialized aesthetician. The treatment includes a head, neck and shoulder massage and a Korean facial. 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