If you visit any city in Brazil, you will likely come across a small dog with caramel-colored fur and fallen ears. This mixed-breed dog has become a staple in Brazil\u2019s urban landscape. Millions of Brazilians refer to this type of dog as \u201cCaramelo,\u201d a name inspired by the color of its fur.<\/p>\n\n\n\n
In Brazil, mixed-breed dogs are often referred to as \u201cVira-latas,\u201d or \u201ctrashcan tippers,” suggesting that they are strays. Despite being the most common dog in the country, they were referred to in a disparaging way. No one imagined that a mutt would protagonize a campaign for a major international brand or become a symbol of national pride. <\/p>\n\n\n\n
That narrative changed thanks to the campaign PEDIGREE\u00ae Mutt<\/strong>, which seeks to change the way Brazilians see mixed-breed dogs. PEDIGREE\u00ae Mutt<\/strong> presented Caramelo as a national symbol and invited people to recognize the affection that millions of families feel for these animals.<\/p>\n\n\n\n The campaign also highlighted an important reality about stray animals. According to figures shared by the initiative, millions of dogs and cats are abandoned on Brazilian streets, raising a debate around responsible pet adoption.<\/p>\n\n\n\n Rather than creating a new icon, PEDIGREE chose to recognize one that already existed. “Caramelo” is not only part of Brazilian streets; but also, of millions of homes. The campaign shows that brands can also re-signify everyday symbols and turn what went unnoticed for years into a story that generates conversation, pride and identity.<\/p>\n\n\n\n Source:<\/strong> PEDIGREE\u00ae.<\/p>\n","protected":false},"excerpt":{"rendered":" If you visit any city in Brazil, you will likely come across a small dog with caramel-colored fur and fallen ears. This mixed-breed dog has become a staple in Brazil\u2019s urban landscape. Millions of Brazilians refer to this type of dog as \u201cCaramelo,\u201d a name inspired by the color of its fur. In Brazil, mixed-breed<\/p>\n","protected":false},"author":1,"featured_media":24279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[460],"tags":[],"class_list":["post-24277","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising-trends"],"yoast_head":"\n