{"id":24497,"date":"2026-08-19T10:42:38","date_gmt":"2026-08-19T15:42:38","guid":{"rendered":"https:\/\/tomilli.com\/en\/?p=24497"},"modified":"2026-08-19T10:42:39","modified_gmt":"2026-08-19T15:42:39","slug":"ai-is-already-guiding-careers-almost-half-of-gen-z-uses-it-to-make-career-decisions","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/ai-is-already-guiding-careers-almost-half-of-gen-z-uses-it-to-make-career-decisions\/","title":{"rendered":"AI is Already Guiding Careers: Almost Half of Gen Z Uses it to Make Career Decisions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>\u2022 Millions of youths are asking AI for help when writing a CV or preparing for an interview<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Until recently, choosing a job, preparing for an interview, or deciding on a career change involved talking to a mentor, professor, or supervisor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today that conversation happens in front of a screen. Artificial Intelligence (AI) is occupying a space that once belonged almost exclusively to human beings: guiding decisions about one\u2019s professional future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A reported 47% of Gen Zers prefer to consult AI tools for career guidance, while 72% use it to seek career advice and 79% use it to identify learning and development opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hayde\u00e9 Jaime, a Content Strategy Manager for <\/strong><a href=\"https:\/\/www.pandape.com\/\"><strong>Pandap\u00e9<\/strong><\/a>, says:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;AI no longer functions just as a productivity tool; it is beginning to establish itself as a tool for building professional careers. Experience and know-how continue to be a key role in hiring decisions, but companies also need to understand how prepared a candidate is to learn and adapt. In a market where skills change rapidly, identifying potential allows us to look beyond the immediate needs of a vacancy.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Career guidance has entered a new stage:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Immediate access to AI models is changing the way many people explore job opportunities. From optimizing a resume to preparing for interviews or comparing job openings, these inquiries can take a matter of seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This change also responds to new expectations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Gen Z<\/em> seeks quick answers, continuous learning and guidance available any time, anywhere; technology covers part of that need, although there are still aspects where human experience plays a decisive role, such as complex decision-making, leadership development, and building long-term professional projects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The New Challenge for Human Resources<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incorporating AI into career decisions also changes relationships between organizations and talent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If people can receive guidance outside the company, HR needs to strengthen development, mentoring and feedback spaces to hold relevant conversations about professional growth. This trend reflects an environment where skills evolve rapidly.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The World Economic Forum estimates that 39% of job skills will change before 2030, with continuous learning being a priority for new generations. In this context, development is no longer just about filling vacancies but about building sustainable career paths.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Technology to better understand potential<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI also transforms the way organizations identify talent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technology also transforms the way talent is identified. Today, competency assessments, psychometrics and other data-based methodologies allow employers to expand information on skills, behavior and development potential, dimensions that complement experience and academic training when making hiring decisions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cAI can answer a question in seconds, but building a career is still a human process. Organizations that manage to combine technology, objective evaluation and support will be better able to develop talent ready for a consistently evolving market,\u201d<\/em> concludes<strong> Hayde\u00e9 Jaime<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>*To learn more about trends and all the latest developments in talent management and attraction, visit the <\/em><\/strong><a href=\"https:\/\/www.pandape.com\/blog\/\"><strong>Pandap\u00e9 Blog<\/strong><\/a><strong><em>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2022 Millions of youths are asking AI for help when writing a CV or preparing for an interview Until recently, choosing a job, preparing for an interview, or deciding on a career change involved talking to a mentor, professor, or supervisor. Today that conversation happens in front of a screen. Artificial Intelligence (AI) is occupying<\/p>\n","protected":false},"author":1,"featured_media":24498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[562],"tags":[],"class_list":["post-24497","post","type-post","status-publish","format-standard","has-post-thumbnail","category-trend-setters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI is Already Guiding Careers: Almost Half of Gen Z Uses it to Make Career Decisions - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/ai-is-already-guiding-careers-almost-half-of-gen-z-uses-it-to-make-career-decisions\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI is Already Guiding Careers: Almost Half of Gen Z Uses it to Make Career Decisions - Tomilli\" \/>\n<meta property=\"og:description\" content=\"\u2022 Millions of youths are asking AI for help when writing a CV or preparing for an interview Until recently, choosing a job, preparing for an interview, or deciding on a career change involved talking to a mentor, professor, or supervisor. 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