{"id":24520,"date":"2026-08-29T18:48:07","date_gmt":"2026-08-29T23:48:07","guid":{"rendered":"https:\/\/tomilli.com\/en\/?p=24520"},"modified":"2026-08-29T18:48:08","modified_gmt":"2026-08-29T23:48:08","slug":"what-do-kfc-sprite-and-coca-cola-have-in-common-rebranding-2026","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/what-do-kfc-sprite-and-coca-cola-have-in-common-rebranding-2026\/","title":{"rendered":"What do KFC, Sprite and Coca-Cola Have in Common?: Rebranding 2026"},"content":{"rendered":"\n

Rebranding efforts<\/strong> have traditionally focused on new logos.<\/p>\n\n\n\n

But some of the year\u2019s biggest rebranding efforts went in another direction: instead of updating their logos, KFC, Sprite, and Coca-Cola are doubling down on the visual assets that made them recognizable to begin with.<\/p>\n\n\n\n

All three rebranding efforts have a similar logic. If a brand has spent decades creating elements that people can identify instantly, why replace them? The strategy lies in making them more relevant, flexible and consistent.\u00a0<\/strong><\/p>\n\n\n\n

KFC puts the bucket at the center<\/h2>\n\n\n\n

In 2026, KFC<\/strong> introduced a global evolution of its brand as part of a broader transformation that includes changes to its menu, restaurants and consumer experience.<\/p>\n\n\n\n

In regards to visuals, the company decided to enhance its most recognizable assets, with the KFC<\/strong> bucket<\/strong> in a protagonizing role, while subtly evolving the image of Colonel Sanders to maintain the brand’s legacy while giving the brand a more contemporary look.<\/p>\n\n\n\n

KFC\u2019s brand identity extends to packaging, digital platforms, advertising and physical spaces, allowing KFC to maintain consistent branding while growing internationally.<\/p>\n\n\n\n

\"\"
Source KFC Global<\/figcaption><\/figure>\n\n\n\n

The Lymon is back in Sprite<\/h2>\n\n\n\n

Sprite<\/strong> made a similar decision when revamping its global identity with forpeople. <\/p>\n\n\n\n

The new strategy re-adds a slice of Lymon<\/strong>, a symbol that combines the shapes of a lemon and a lime, and that has accompanied the brand at different times throughout the soft drink\u2019s history. The Lymon has since returned to the Sprite wordmark.<\/p>\n\n\n\n

The rebranding effort also reorganizes the brand\u2019s graphic designs around green and white, incorporating movement, new visual expressions and a global sound identity, Sprite Sound.<\/strong> The result seeks to update the brand without changing what made it recognizable.<\/p>\n\n\n\n

\"\"
Source: The Coca-Cola Company \/ forpeople<\/em><\/figcaption><\/figure>\n\n\n\n

Coca-Cola amplifies 140 years of identity<\/strong><\/h2>\n\n\n\n

For Coca-Cola, the strategy is even more evident. JKR worked alongside the company on a global rebrand that does not replace its historic Spencerian signature, choosing to amplify some of the brand\u2019s most recognizable elements, among them: the red and white Dynamic Ribbon \u2014 the characteristic wave \u2013 and red Arden Square, both introduced in 1969. <\/p>\n\n\n\n

The new identity seeks to unify the expression of Coca-Cola across more than 200 markets, from packaging, points of sale, to digital experiences, but rather than introducing new symbols, Coca-Cola\u2019s strategy focuses on enhancing the ones the company has built for decades.<\/p>\n\n\n\n

\"\"
Source: JKR \/ The Coca-Cola Company<\/em><\/figcaption><\/figure>\n\n\n\n

Rebranding can also be about reminiscing<\/h2>\n\n\n\n

KFC, Sprite and Coca-Cola\u2019s rebranding efforts promote the same idea: evolving a brand does not necessarily mean replacing what made it recognizable.<\/strong><\/p>\n\n\n\n

KFC’s bucket, Sprite’s Lymon, and Coca-Cola’s Dynamic Ribbon work because they tap into something that a new symbol can’t: memories. <\/p>\n\n\n\n

These cases point to an interesting direction for contemporary branding. In an environment saturated with visual stimuli, perhaps innovation is not always about designing something new, but about identifying what elements already belong to collective memory and finding new ways to make them relevant.<\/p>\n\n\n\n

Sources:<\/strong> KFC Global, The Coca-Cola Company, forpeople and JKR.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rebranding efforts have traditionally focused on new logos. But some of the year\u2019s biggest rebranding efforts went in another direction: instead of updating their logos, KFC, Sprite, and Coca-Cola are doubling down on the visual assets that made them recognizable to begin with. All three rebranding efforts have a similar logic. If a brand has<\/p>\n","protected":false},"author":1,"featured_media":24522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[460],"tags":[],"class_list":["post-24520","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising-trends"],"yoast_head":"\nWhat do KFC, Sprite and Coca-Cola Have in Common?: Rebranding 2026 - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/what-do-kfc-sprite-and-coca-cola-have-in-common-rebranding-2026\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What do KFC, Sprite and Coca-Cola Have in Common?: Rebranding 2026 - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Rebranding efforts have traditionally focused on new logos. 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