When was the last time you sat across from someone without looking at your phone?<\/p>\n\n\n\n
We are more digitally connected than ever, but that does not necessarily mean our connections are any deeper. That contradiction is the starting point for Junt\u00e9monos M\u00e1s<\/strong> \u2014 roughly translated as \u201cLet\u2019s Get Together More\u201d<\/em> \u2014 Starbucks\u2019 new brand platform, developed in partnership with Ogilvy Mexico<\/strong> to bring face-to-face conversations back to the center.<\/p>\n\n\n\n The idea is simple: spend less time scrolling and more time sitting together.<\/p>\n\n\n\n More than a communications campaign, Starbucks is positioning Junt\u00e9monos M\u00e1s<\/em> as a broader brand and business commitment to strengthening something that has been part of its proposition for years: the human connections that happen over a cup of coffee.<\/p>\n\n\n\n A gathering with friends, a date, a conversation between colleagues, or simply taking a moment to catch up. Within the campaign\u2019s narrative, the product is no longer the sole protagonist. Instead, the focus shifts to what happens around it.<\/p>\n\n\n\n The strategy also reflects a business reality: a campaign can capture someone\u2019s attention and bring them into a store, but it is the experience, service, offering and overall feeling they find there that can give them a reason to come back.<\/p>\n\n\n\nJunt\u00e9monos M\u00e1s: Starbucks\u2019 New Brand Platform<\/h2>\n\n\n\n