{"id":24660,"date":"2026-08-29T20:10:51","date_gmt":"2026-08-30T01:10:51","guid":{"rendered":"https:\/\/tomilli.com\/en\/?p=24660"},"modified":"2026-08-29T20:10:52","modified_gmt":"2026-08-30T01:10:52","slug":"brands-are-aura-farming-too-how-theyre-tapping-into-the-latest-viral-meme","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/brands-are-aura-farming-too-how-theyre-tapping-into-the-latest-viral-meme\/","title":{"rendered":"Brands Are \u201cAura Farming\u201d Too: How They\u2019re Tapping Into the Latest Viral Meme"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The concept of <strong>\u201caura farming\u201d<\/strong> has moved from memes into brand accounts. KFC, Grido, Wendy\u2019s and Pilsen Callao are among the companies already incorporating this internet trend into their content \u2014 and some are even taking it beyond social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online, \u201caura farming\u201d is humorously used to describe actions, poses or moments that make someone look particularly confident, charismatic or cool, as if they were symbolically collecting \u201caura points.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>KFC Argentina<\/strong> made Colonel Sanders the star of the meme, showing him <em>mewing<\/em> with the message that he is \u201caura farming.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"465\" height=\"583\" src=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/08\/image-20.png\" alt=\"\" class=\"wp-image-24665\" style=\"aspect-ratio:0.7991266375545851;width:183px;height:auto\" srcset=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/08\/image-20.png 465w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/08\/image-20-150x188.png 150w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/08\/image-20-239x300.png 239w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/08\/image-20-450x564.png 450w\" sizes=\"(max-width: 465px) 100vw, 465px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Instagram @kfc_argentina<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Grido<\/strong>, meanwhile, brought <strong>S\u00faper Gridito<\/strong> into an \u201caura farming\u201d competition in one of its videos, adapting the trend to the brand\u2019s own universe and characters.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"320\" height=\"436\" src=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/08\/image-19.png\" alt=\"\" class=\"wp-image-24664\" style=\"aspect-ratio:0.7327044025157232;width:233px;height:auto\" srcset=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/08\/image-19.png 320w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/08\/image-19-150x204.png 150w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/08\/image-19-220x300.png 220w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Instagram @gridobarriosantaana<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But <strong>Wendy\u2019s Honduras<\/strong> took the phenomenon from digital content into its restaurants. The fast-food chain turned the meme into an in-store activation: customers had to perform an \u201caura\u201d pose, gesture or move in front of the cashier to unlock a 2-for-1 promotion.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"495\" height=\"619\" src=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/08\/image-18.png\" alt=\"\" class=\"wp-image-24663\" style=\"aspect-ratio:0.8;width:156px;height:auto\" srcset=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/08\/image-18.png 495w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/08\/image-18-150x187.png 150w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/08\/image-18-240x300.png 240w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/08\/image-18-449x562.png 449w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Instagram @wendyshnd<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Peru, <strong>Pilsen Callao<\/strong> also joined the conversation with a post that plays with the language of \u201caura battles\u201d and <em>mewing<\/em>, adapting the phenomenon to the brand\u2019s local tone and context.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"461\" height=\"597\" src=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/08\/image-17.png\" alt=\"\" class=\"wp-image-24662\" style=\"aspect-ratio:0.7736625514403292;width:188px;height:auto\" srcset=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/08\/image-17.png 461w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/08\/image-17-150x194.png 150w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/08\/image-17-449x582.png 449w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/08\/image-17-232x300.png 232w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Instagram @pilsen_callao<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What makes this trend particularly interesting is not simply that brands are using the meme, but <strong>how quickly internet culture is moving from digital communities into commercial communication<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joining these conversations is no longer just about spotting a trend. Brands need to understand its language, adapt it to their own personality and react before it loses cultural relevance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wendy\u2019s case points to another possibility: <strong>turning a behavior born on social media into a real-world interaction with consumers.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Today, staying relevant also means knowing when \u2014 and how \u2014 to farm aura.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The concept of \u201caura farming\u201d has moved from memes into brand accounts. KFC, Grido, Wendy\u2019s and Pilsen Callao are among the companies already incorporating this internet trend into their content \u2014 and some are even taking it beyond social media. Online, \u201caura farming\u201d is humorously used to describe actions, poses or moments that make someone<\/p>\n","protected":false},"author":1,"featured_media":24666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[466],"tags":[],"class_list":["post-24660","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brands Are \u201cAura Farming\u201d Too: How They\u2019re Tapping Into the Latest Viral Meme - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/brands-are-aura-farming-too-how-theyre-tapping-into-the-latest-viral-meme\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brands Are \u201cAura Farming\u201d Too: How They\u2019re Tapping Into the Latest Viral Meme - Tomilli\" \/>\n<meta property=\"og:description\" content=\"The concept of \u201caura farming\u201d has moved from memes into brand accounts. 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