The beauty industry often uses messages along the lines of “beauty for all.\u201d But inclusive communication doesn’t necessarily translate to inclusive products.<\/p>\n\n\n\n
That is where HAPTA<\/strong> comes in. HAPTA is a device developed by Lanc\u00f4me<\/strong> to facilitate lipstick application by people with limited mobility in their hands and arms.<\/p>\n\n\n\n Initially introduced as a prototype at CES 2023<\/strong> and commercially launched in 2025, HAPTA uses stabilization technology and intelligent motion controls to keep the applicator stable while a person puts on their makeup. The user performs the movement, and the device helps improve accuracy.<\/p>\n\n\n\n Image from: Lanc\u00f4me<\/strong><\/p>\n\n\n\n HAPTA is part of L’Or\u00e9al Groupe’s Beauty Tech strategy<\/strong>, which seeks to combine technology, user experience and accessibility. The device was developed especially for people with limited mobility and fine motor difficulties.<\/p>\n\n\n\n But perhaps the most interesting thing about HAPTA is not its technology, but the way it understands the design it proposes. Instead of developing a product for an average consumer and then thinking about how to adapt it, HAPTA responds to a specific need from the start. Accessibility thus becomes a design, product and innovation decision.<\/p>\n\n\n\n True inclusive innovation is not designing a product for everyone and then adapting it, but in including people from the beginning.<\/p>\n","protected":false},"excerpt":{"rendered":" The beauty industry often uses messages along the lines of “beauty for all.\u201d But inclusive communication doesn’t necessarily translate to inclusive products. That is where HAPTA comes in. HAPTA is a device developed by Lanc\u00f4me to facilitate lipstick application by people with limited mobility in their hands and arms. Initially introduced as a prototype at<\/p>\n","protected":false},"author":1,"featured_media":24693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[706],"tags":[],"class_list":["post-24692","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-ideas"],"yoast_head":"\n