{"id":24724,"date":"2026-09-13T14:34:13","date_gmt":"2026-09-13T19:34:13","guid":{"rendered":"https:\/\/tomilli.com\/en\/?p=24724"},"modified":"2026-09-13T14:34:14","modified_gmt":"2026-09-13T19:34:14","slug":"heinz-bib-the-bridal-bib-that-protects-against-ketchup","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/heinz-bib-the-bridal-bib-that-protects-against-ketchup\/","title":{"rendered":"HEINZ Bib: The Bridal Bib That Protects Against Ketchup"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Created with artist Gab Bois and Wieden+Kennedy New York, HEINZ Bib turns the risk of staining a wedding dress into a new opportunity to bring ketchup into the celebration.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A white dress and ketchup may not seem like the most practical wedding combination. That tension is precisely the idea behind <strong>HEINZ Bib<\/strong>, a bib designed to let brides enjoy fries, burgers and other foods with ketchup without putting their dresses at risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The piece was developed by Heinz in collaboration with designer and artist <strong>Gab Bois<\/strong> and <strong>Wieden+Kennedy New York<\/strong>. Made from red silk, it draws on the brand\u2019s signature ketchup color and features a hand-embroidered Heinz bottle. Once it has served its purpose during the meal, it can be transformed into a small handbag.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From the White Dress to the Ketchup<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The idea responds to a growing trend at some wedding celebrations: serving burgers, sliders, fries and other casual foods, particularly during the final hours of the reception.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heinz identified a simple tension within this trend. Many of these foods naturally pair with ketchup, but eating them while wearing a white dress can be risky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of changing the product, the brand chose to intervene in the moment of consumption.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The choice of <strong>Gab Bois<\/strong> also complements the concept. The Canadian artist is known for reinterpreting everyday objects, food and fashion-related elements as unexpected visual pieces. With HEINZ Bib, that approach translates into an object that serves simultaneously as protection, an accessory and a communication piece.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From Accessory to Cultural Moment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The launch also gained visibility beyond the campaign imagery. <strong>Jordyn Woods wore the HEINZ Bib during her wedding reception with Karl-Anthony Towns<\/strong>, where she was photographed eating fries with ketchup while wearing the accessory over her dress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1020\" src=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-13-a-las-2.27.51-p.m-1024x1020.png\" alt=\"\" class=\"wp-image-24727\" srcset=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-13-a-las-2.27.51-p.m-1024x1020.png 1024w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-13-a-las-2.27.51-p.m-150x149.png 150w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-13-a-las-2.27.51-p.m-300x299.png 300w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-13-a-las-2.27.51-p.m-450x448.png 450w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-13-a-las-2.27.51-p.m-1199x1194.png 1199w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-13-a-las-2.27.51-p.m-1536x1529.png 1536w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-13-a-las-2.27.51-p.m.png 1856w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Instagram: @heinz<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The appearance turned an everyday situation\u2014eating at a wedding\u2014into a product demonstration and, at the same time, content capable of circulating across fashion, entertainment and culture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HEINZ Bib was released as a limited edition priced at <strong>US$57<\/strong>, available through Gab Bois\u2019 online store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Heinz Turns a Problem into a Consumption Occasion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What makes HEINZ Bib interesting is not just the object itself. Heinz did not need to develop a new variety of ketchup or change the way its product is consumed. Instead, the brand identified a moment when consumers might want to use ketchup but faced an obvious barrier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It then turned that very barrier into the campaign\u2019s product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The white dress, which might have kept ketchup off the table, ultimately became the setting that placed it front and center. <strong>It demonstrates that finding new consumption occasions does not always require changing the product; sometimes, it simply means identifying what is preventing people from using it.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Created with artist Gab Bois and Wieden+Kennedy New York, HEINZ Bib turns the risk of staining a wedding dress into a new opportunity to bring ketchup into the celebration. A white dress and ketchup may not seem like the most practical wedding combination. That tension is precisely the idea behind HEINZ Bib, a bib designed<\/p>\n","protected":false},"author":1,"featured_media":24726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[460],"tags":[],"class_list":["post-24724","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HEINZ Bib: The Bridal Bib That Protects Against Ketchup - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/heinz-bib-the-bridal-bib-that-protects-against-ketchup\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HEINZ Bib: The Bridal Bib That Protects Against Ketchup - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Created with artist Gab Bois and Wieden+Kennedy New York, HEINZ Bib turns the risk of staining a wedding dress into a new opportunity to bring ketchup into the celebration. 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