\u2018Five Food\u2019 started as a thesis project. It soon found its market niche between traditional snacks and healthy alternatives. <\/p>\n\n\n\n
Finding healthy snacks, that are nutritious, accessible and tasty, has been a challenge in Argentina. The products available on the market often force consumers to choose between flavor and nutritional quality. The founders of Five Food identified this market niche while working on their university thesis. Soon consumer response revealed a real commercial opportunity: a product for those looking to take care of themselves without giving up the pleasure of snacking.<\/p>\n\n\n\n
After close to three years of development, Five Food created baked snacks, high in protein and fiber; a salty proposal capable of competing with traditional products like chips.<\/p>\n\n\n\n
At what point did you realize that the idea could become a company?<\/p>\n\n\n\n
Five Food started as a thesis project that received very good feedback. So, we started conducting surveys and realized that there was a demand among the Argentine population for this snack concept \u2014 tasty, healthy and available as a fast snack. We identified a real vacuum in the market that nobody was satisfying. <\/p>\n\n\n\n
Once on the market, we validated the product by attending multiple fairs around the country and using product samples as a testing tool. People responded positively, and we started selling the product on a mass scale.<\/p>\n\n\n\n
The transition from a thesis to a company was supported by direct consumer validation: First through surveys and then through direct contact with consumers at fairs in different regions of the country.<\/p>\n\n\n\n
How do you ensure that a snack is healthy and, at the same time, has an attractive taste and texture?<\/p>\n\n\n\n
They are 40 gram-baked snacks (not fried), with pea and rice protein, high in protein and fiber, without gluten (no Wheat, oats, barley nor rye), vegan, without trans or saturated fats, without preservatives, and made with fewer than ten ingredients.<\/p>\n\n\n\n
We strive for a baked texture, that\u2019s not dry, like a typical protein bar, with a salty, cheese flavor. It is the first salty protein snack in Argentina, which allows us to compete with traditional snacks, such as fries, rather than other protein bars.<\/p>\n\n\n\n
We spent almost three years developing the product we have today. <\/p>\n\n\n\n
What role did sports play in the creation of Five Food and in the consumer profile you initially targeted?<\/p>\n\n\n\n
We are both amateur athletes. We have always enjoyed eating well. We pay attention to what we consume, trying to maintain certain nutritional parameters, without becoming obsessive. <\/p>\n\n\n\n
The problem was that when we wanted to buy something fast, 90% of the options available were ultra-processed and of very poor nutritional quality. And if you looked for something healthier, it ended up being bland and tasteless.<\/p>\n\n\n\n
We found that there was no happy medium. We wanted to enjoy our food and not be overly-strict, but also not give up on nutritional preferences. The only real option was a typical protein bar, but that\u2019s a market that is already oversaturated.<\/p>\n\n\n\n
Five Food was launched due to that lack of a middle ground. First, we targeted consumers like us: athletes, who seek performance and nutritional values that don\u2019t want to resign when it comes to taste, nor obsessively track consumption.<\/p>\n\n\n\n
What has been the greatest challenge in developing healthy, accessible snacks?<\/p>\n\n\n\n
Finding the ingredients that allow us to make the product we want in terms of taste, texture and nutrition, while still remaining within certain cost parameters to remain accessible. That was, and still is, the most complicated aspect of the business.<\/p>\n\n\n\n
What health food trends do you think are changing consumption habits and which do you think are temporary?<\/p>\n\n\n\n
Protein as the central macronutrient \u2013 not just “low calories” \u2013 and saltiness as a new category within health, which is currently dominated by sweets.<\/p>\n\n\n\n
A passing trend that, in my opinion, has been losing strength, is the keto diet.<\/p>\n\n\n\n
What would you like Five Food<\/p>\n\n\n\n
to represent within the next generation of healthy food brands in Argentina?<\/p>\n\n\n\n
Five Food exemplifies how an everyday need can be<\/p>\n\n\n\n
turned into an opportunity for innovation.<\/p>\n\n\n\n
After almost three years of development, the brand seeks to occupy the space between traditional snacks and real food, betting on a proposal that combines nutrition, flavor and accessibility.<\/p>\n\n\n\n
The brand\u2019s goal is to not to be limited to fitness consumers, but to become a part of the daily habits of those who want to eat better without giving up the guilty pleasure of snacking.<\/p>\n\n\n\n
This conversation is part of the editorial and curatorial work of Tomilli Summit Dubai 2026, an international platform that identifies and brings together initiatives capable of transforming industries, habits and markets through innovation.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u2018Five Food\u2019 started as a thesis project. It soon found its market niche between traditional snacks and healthy alternatives. Finding healthy snacks, that are nutritious, accessible and tasty, has been a challenge in Argentina. The products available on the market often force consumers to choose between flavor and nutritional quality. The founders of Five Food<\/p>\n","protected":false},"author":1,"featured_media":24772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[706],"tags":[713,742,714],"class_list":["post-24770","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-ideas","tag-top","tag-trending","tag-trends"],"yoast_head":"\n