{"id":24781,"date":"2026-10-04T17:50:39","date_gmt":"2026-10-04T22:50:39","guid":{"rendered":"https:\/\/tomilli.com\/en\/?p=24781"},"modified":"2026-10-04T17:50:40","modified_gmt":"2026-10-04T22:50:40","slug":"the-coca-cola-company-joins-the-tomilli-summit","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/the-coca-cola-company-joins-the-tomilli-summit\/","title":{"rendered":"The Coca-Cola Company Joins the Tomilli Summit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Dina Abdelazim,<\/strong> Creative Strategy and Content lead for <strong>the Coca-Cola Company, will take part in the Tomilli Summit\u2019s first international jury,<\/strong> which will bring together professionals from different industries to evaluate the world\u2019s best innovations, and highlight the people and organizations behind these ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abdelazim\u2019s career has included media strategy, creativity and data, with experience in campaigns for Coca-Cola and other brands in Africa. Her work connects brand communication with today\u2019s digital environment and culture, helping her bring a relevant perspective to analyzing how ideas respond to the needs of their target audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a media strategist and mentor, Abdelazim also brings insight into idea development and application for brand campaigns. At the Tomilli Summit, your experience will help evaluate the relationship between creativity, strategy and relevance, together with professionals from different markets and disciplines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Evaluating innovation and impact<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the evaluation process, the Tomilli jury will take into account four main criteria: <strong>impact and relevance, innovation, scalability and evidence of results.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These factors will make it possible to assess the originality of each proposal, its ability to respond to specific problems, its potential for application in other contexts, and the results supporting its development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Tomilli Summit recognizes initiatives in marketing, advertising, design, fashion, business, health, wellness, and innovation for a better world. This diversity requires an assessment that connects knowledge from different disciplines and considers the contexts in which each solution arises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abdelazim\u2019s experience in media and brand communication will bring an invaluable perspective to the process of identifying proposals that contribute to local and global industries and societies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Tomilli Summit\u2019s academic team will continue to identify innovative initiatives from around the world. <strong>Companies, startups, organizations and professionals can submit their projects for consideration before October 7, 2026.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Registration:<\/strong> <a href=\"https:\/\/tomillisummit.com\/\">tomillisummit.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dina Abdelazim, Creative Strategy and Content lead for the Coca-Cola Company, will take part in the Tomilli Summit\u2019s first international jury, which will bring together professionals from different industries to evaluate the world\u2019s best innovations, and highlight the people and organizations behind these ideas. Abdelazim\u2019s career has included media strategy, creativity and data, with experience<\/p>\n","protected":false},"author":1,"featured_media":24782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[562],"tags":[713,742,714],"class_list":["post-24781","post","type-post","status-publish","format-standard","has-post-thumbnail","category-trend-setters","tag-top","tag-trending","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Coca-Cola Company Joins the Tomilli Summit - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/the-coca-cola-company-joins-the-tomilli-summit\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Coca-Cola Company Joins the Tomilli Summit - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Dina Abdelazim, Creative Strategy and Content lead for the Coca-Cola Company, will take part in the Tomilli Summit\u2019s first international jury, which will bring together professionals from different industries to evaluate the world\u2019s best innovations, and highlight the people and organizations behind these ideas. 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