Cristina Iregui Casas, Director of Creativity, Experiences and Content at Alpina, will join the international jury for the inaugural Tomilli Summit. Her background in marketing, brand building, and strategic design will bring a perspective on how creativity can address business challenges and create value for audiences.<\/p>\n\n\n\n
With more than 15 years of experience, she has held leadership roles across consumer goods, retail, and e-commerce companies in Latin America. At Alpina, her work aligns communication, design, and emerging technologies\u2014including artificial intelligence\u2014with brand and business objectives.<\/p>\n\n\n\n
Her career includes serving as Marketing Manager for falabella.com in Chile and holding communications responsibilities for Bavaria\u2019s Cerveza Poker brand. She also worked in account management and strategic planning at Lowe SSP3, gaining experience on both the agency and client sides of the industry.<\/p>\n\n\n\n
Her academic background bridges business administration and the application of design to business. She holds a degree in Business Administration from CESA and a master\u2019s degree in Strategic Design and Management from Parsons School of Design at The New School in New York.<\/p>\n\n\n\n
As a Tomilli Summit juror, Iregui Casas will help assess how initiatives combine creativity, strategy, and technology to address specific needs. Her experience across sectors will inform the evaluation of brand building, consumer relationships, and the practical application of ideas in business.<\/p>\n\n\n\n