{"id":24801,"date":"2026-10-06T21:39:44","date_gmt":"2026-10-07T02:39:44","guid":{"rendered":"https:\/\/tomilli.com\/en\/?p=24801"},"modified":"2026-10-06T21:44:07","modified_gmt":"2026-10-07T02:44:07","slug":"mocion-wants-to-measure-what-happens-beyond-the-screen","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/mocion-wants-to-measure-what-happens-beyond-the-screen\/","title":{"rendered":"Mocion Wants to Measure What Happens Beyond the Screen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The 2026 Physical World Blindness Index aims to reveal how brands and agencies are measuring events, activations and real-world experiences \u2014 and where the industry is still flying blind.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The event was a success. But can you prove what actually worked?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital marketing can track almost every click, interaction and conversion. In the physical world, that visibility often disappears: brands may know how many people attended an event, but not necessarily where they spent time, what they interacted with or what ultimately generated a lead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mocion wants to change that.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Real World Data Intelligence company has launched the <strong>2026 Physical World Blindness Index<\/strong>, a global study designed to understand how brands and agencies capture, analyze and use data from events, activations, stands and other physical experiences. <strong>Constellation Global Network<\/strong> is supporting the initiative by extending it across its international agency community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From experience to data<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Behind the initiative is <strong>Mocion Pulse<\/strong>, the intelligence layer that runs beneath physical experiences. EVIUS and Connect capture interactions and behavior, DataHub centralizes the information, and EVA turns it into actionable insights and recommendations. Mocion describes the model simply:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Experience<\/strong> <strong>\u2192<\/strong> <strong>Data<\/strong> <strong>\u2192<\/strong> <strong>Insight<\/strong> <strong>\u2192<\/strong> <strong>Action.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Index takes that idea to an industry level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands and agencies worldwide can participate in approximately <strong>five minutes until October 23<\/strong>. Participants receive an immediate visibility score, while the full Index will be published on <strong>October 29<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As <strong>Diego L\u00f3pez, CEO of Mocion<\/strong>, puts it:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn digital, everything is measured. In the physical world, almost nothing is. That is the gap we want to quantify.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The question is simple: <strong>if brands are investing in physical experiences, how much do they really know about what happens inside them?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Be part of the 2026 Index<\/strong><strong><br><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Take the survey before October 23:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/lp.mocion.global\/indice\/?src=constellation\">https:\/\/lp.mocion.global\/indice\/?src=constellation<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5 minutes. One global benchmark. A clearer view of what happens beyond the screen.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Discover more about Mocion and its Real World Data Intelligence ecosystem:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mocion.global\">https:\/\/mocion.global<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Explore Constellation Global Network and its international community of independent agencies:<\/strong> <a href=\"https:\/\/constellation.network\/\">https:\/\/constellation.network\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2026 Physical World Blindness Index aims to reveal how brands and agencies are measuring events, activations and real-world experiences \u2014 and where the industry is still flying blind. The event was a success. But can you prove what actually worked? Digital marketing can track almost every click, interaction and conversion. In the physical world,<\/p>\n","protected":false},"author":1,"featured_media":24802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[562],"tags":[],"class_list":["post-24801","post","type-post","status-publish","format-standard","has-post-thumbnail","category-trend-setters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mocion Wants to Measure What Happens Beyond the Screen - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/mocion-wants-to-measure-what-happens-beyond-the-screen\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mocion Wants to Measure What Happens Beyond the Screen - Tomilli\" \/>\n<meta property=\"og:description\" content=\"The 2026 Physical World Blindness Index aims to reveal how brands and agencies are measuring events, activations and real-world experiences \u2014 and where the industry is still flying blind. The event was a success. But can you prove what actually worked? Digital marketing can track almost every click, interaction and conversion. 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