{"id":24837,"date":"2026-10-18T15:01:03","date_gmt":"2026-10-18T20:01:03","guid":{"rendered":"https:\/\/tomilli.com\/en\/?p=24837"},"modified":"2026-10-18T15:19:30","modified_gmt":"2026-10-18T20:19:30","slug":"automobili-lamborghini-and-dentsu-creative-italy-explore-the-human-side-of-innovation-with-living-twice","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/automobili-lamborghini-and-dentsu-creative-italy-explore-the-human-side-of-innovation-with-living-twice\/","title":{"rendered":"Automobili Lamborghini and Dentsu Creative Italy explore the human side of innovation with \u201cLiving Twice\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Drawing on Lamborghini&#8217;s long-standing collaboration with Polizia di Stato, the Italian State Police, on urgent organ transport missions, the branded content film reframes performance around one of life&#8217;s most precious resources: time. Watch the film:<\/em><\/strong> <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Living Twice\" width=\"788\" height=\"443\" src=\"https:\/\/www.youtube.com\/embed\/ehngorKHZe8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Milan, October 2026 \u2013<\/em> Innovation is not only about performance, technology or breaking new ground. For <a href=\"https:\/\/www.lamborghini.com\/\"><strong>Automobili Lamborghini<\/strong><\/a>, it is about continually challenging what is possible and finding new ways to move people, both literally and emotionally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This vision is at the heart of&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=ehngorKHZe8\"><strong>\u201cLiving Twice\u201d<\/strong><\/a>, the new <strong>branded content film<\/strong> created by <strong>Dentsu Creative Italy<\/strong>, which brings to light one of the brand&#8217;s most remarkable stories, until now largely outside the spotlight: <strong>Lamborghini supercars used by<\/strong> <strong>Polizia di Stato<\/strong>, the Italian State Police, in <strong>urgent organ transport missions<\/strong>. Since the collaboration began in 2004, more than 200 missions have been carried out, putting performance at the service of life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The film begins with a question as simple as it is radical: <strong>\u201cWhat if one life isn&#8217;t enough?\u201d<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through fragments of a man&#8217;s life and the subtle presence of a <strong>Lamborghini Urus SE<\/strong>, the story reframes the traditional idea of performance. Here, speed is no longer an end in itself, but a way to create something far more precious: <strong>time<\/strong>. What initially appears to be a story about limits becomes one about possibility, inviting audiences to reflect on second chances and the impact innovation can have on people&#8217;s lives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;We asked ourselves what happens when performance stops being just about what a car can do and starts being about what it can make possible. That is where \u2018Living Twice&#8217; began: a story in which speed, technology and precision are not the destination, but the tools to gain something far more precious: time. Because sometimes pushing beyond limits doesn&#8217;t mean going further. It means giving someone the chance to keep going.&#8221;<\/em> \u2013<strong>Riccardo Fregoso, Chief Creative Officer Southern Europe, MENA &amp; Turkey, Dentsu Creative.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Produced by <strong>Karen Film<\/strong> and starring <strong>Paul Hamy<\/strong>, the film is directed by the <strong>Weiland Brothers<\/strong>, with cinematography by <strong>Andr\u00e9 Chemetoff<\/strong>. Far removed from traditional supercar storytelling, \u201cLiving Twice\u201d takes an intimate, evocative approach, building its emotional impact through everyday gestures, glances and moments that unfold like fragments of memory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Lamborghini Urus SE enters the narrative with restraint, never overpowering the story. Instead, it embodies a different kind of performance, one measured not in speed records or lap times, but in its ability to make a tangible difference in people&#8217;s lives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With \u201cLiving Twice\u201d, Lamborghini offers a <strong>new expression of its brand identity<\/strong>, where technology, performance and humanity converge.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/10\/Living-Twice_Lamborghini_DentsuCreativeItaly-3-1024x576.jpg\" alt=\"\" class=\"wp-image-24838\" srcset=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/10\/Living-Twice_Lamborghini_DentsuCreativeItaly-3-1024x576.jpg 1024w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/10\/Living-Twice_Lamborghini_DentsuCreativeItaly-3-300x169.jpg 300w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/10\/Living-Twice_Lamborghini_DentsuCreativeItaly-3-768x432.jpg 768w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/10\/Living-Twice_Lamborghini_DentsuCreativeItaly-3-1536x864.jpg 1536w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/10\/Living-Twice_Lamborghini_DentsuCreativeItaly-3-149x84.jpg 149w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/10\/Living-Twice_Lamborghini_DentsuCreativeItaly-3-450x253.jpg 450w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/10\/Living-Twice_Lamborghini_DentsuCreativeItaly-3-1200x675.jpg 1200w, https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/10\/Living-Twice_Lamborghini_DentsuCreativeItaly-3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Credits:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Creative Agency: Dentsu Creative Italy<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chief Creative Officer SEMENAT: Riccardo Fregoso&nbsp;&nbsp;\u2028<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Executive Creative Directors: Maurizio Tozzini, Stefano Tunno, Gianluca Nucaro<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Art Director: Federico Caronna<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Copywriter: Roberto La Rocca<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Senior Motion Designer: Matteo Milone<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Video Editor: Alessandro Sartor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creative Supervisor: Dario Golino<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Senior Creative Strategist: Luca Bonfarnuzzo<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Senior Art Director: Alice Joanna Juliet Ridolfi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business Director: Federica Papetti<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Head of Client Service: Anna Chiara Pelletti<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Client Director: Benedetta Neri<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Client Supervisor: Federica Sacco<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Client Manager: Elena Longoni<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business Director Roma: Francesca Gaffino<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Group Chief Strategy Officer: Niccol\u00f2 Rigo<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Senior Strategist: Rosa Sirico<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creative Progress Director: Antonella Vicari&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Progress &amp; Creative Excellence Coordinator: Giorgia Croce&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Programme Manager: Chiara Lamera&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Communications PR Manager: Alessandro Turchi&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marcomms Specialist: Alessia Cornali<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Production Company: Karen Film<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Executive Producer: Tommaso Pellicci<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Producers: Alessandro Naboni, Elisabetta Carli<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R&amp;D: Giancarlo Giani<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Production Manager: Mattia Longhi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Directors: Weiland Brothers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dop: Andr\u00e9 Chemetoff<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Main actors: Paul Hamy, Lucilla Mazzetti<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Editors: Thomas Grove Carter (DC), Matteo Motzo<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Post Production: EDI Effetti Digitali Italiani<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Color: Dante Pasquinelli, Ethos Studio<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Music and Sound Design by Interlude<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client: Automobili Lamborghini<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand Marketing Coordinator: Maurizio Pietro Grande<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Campaign Brand and Corporate: Violetta Galia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand Strategy: Francesco Imperato<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Production Advisor: Sabrina Allaria, The Production Advisory Group<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drawing on Lamborghini&#8217;s long-standing collaboration with Polizia di Stato, the Italian State Police, on urgent organ transport missions, the branded content film reframes performance around one of life&#8217;s most precious resources: time. Watch the film: Milan, October 2026 \u2013 Innovation is not only about performance, technology or breaking new ground. For Automobili Lamborghini, it is<\/p>\n","protected":false},"author":1,"featured_media":24839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[460],"tags":[],"class_list":["post-24837","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automobili Lamborghini and Dentsu Creative Italy explore the human side of innovation with \u201cLiving Twice\u201d - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/automobili-lamborghini-and-dentsu-creative-italy-explore-the-human-side-of-innovation-with-living-twice\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automobili Lamborghini and Dentsu Creative Italy explore the human side of innovation with \u201cLiving Twice\u201d - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Drawing on Lamborghini&#8217;s long-standing collaboration with Polizia di Stato, the Italian State Police, on urgent organ transport missions, the branded content film reframes performance around one of life&#8217;s most precious resources: time. 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