Over the past decade, we have witnessed the rise of advertising campaigns that promote the common good. Brands and advertising agencies have pivoted t [...]
Give your annual marketing plan a makeover
Welcome to our Guest Thinkers series, for which we’ve commissioned independent perspectives from marketing experts on topics salient to our readers. T [...]
PepsiCo Europe and Yara partner to decarbonize crop production
New partnership will help farmers across Europe adopt low-carbon agricultural practices, covering around 1,000 farms and 128,000 hectares across t [...]
ALDI Tackles the Meat Aisle as It Continues to Expose Grocery Shopping Frustrations
The leading low-price grocer releases a series of satirical spots showing shoppers that getting good prices on quality meat doesn’t have to be a pain. [...]
Ogilvy Consulting has been named one of the World’s Best Consulting Firms by Forbes, marking the third straight year Ogilvy Consul [...]
Constellation Global Network proudly announces the addition of Kilmer & Cruise to its roster of agencies, marking a significan [...]
The Cannes Lions International Festival of Creativity has announced Unilever as the 2024 Creative Marketer of the Year. The honora [...]
Snapchat has announced the launch of Sponsored Snaps, a new advertising feature that will allow brands to send promotional message [...]
Innovation isn’t just a buzzword — it’s the heartbeat of thought leadership and a catalyst for growth. And in the past year, no in [...]
In recent years, the telecommunications industry has been at the forefront of adopting cutting-edge technologies to enhance operat [...]
Setting a new standard for privacy in AI, Apple Intelligence understands personal context to deliver intelligence that is helpful [...]
Five years after the conclusion of The Royal Commission into Misconduct in the Banking, Superannuation, and Financial Services Ind [...]
With the NFL season behind us and the NBA season heating up, I’ve been thinking a lot about sports fandom and its evolution. The r [...]
Publicis Groupe Italy announces the appointment of Alessandra Giaquinta as CEO of Zenith Italy. In her mandate, Giaquinta will rep [...]
Ogilvy today announced that Fiona Gordon has been promoted to Global CEO of Advertising. In her new role, Fiona will be responsibl [...]
Interview: Camila Farías, Managing Director of the Constellation Global Network
Why should independent agencies join Constell [...]
Kantar Media, the global leader in audience measurement and data, has appointed Lucy Bristowe as CEO, UK & Western [...]
drcom, a global life sciences medico-marketing agency is delighted to announce the appointment of Mr. Gwenael Meneux as its new De [...]
The harnessing of creativity, the advent of personalised medicine and the availability of AI tools are the new trends in healthcar [...]
Four FCBers Join LIA Jury
"We are thrilled to share the news that four of our most accomplished senior leaders from across the FCB global network will serve as jurors at the Lo [...]
LIA announces the 2024 Non-Traditional and TV & Cinema and Online Film Juries
Nadja Lossgott, Chief Creative Officer, AMV BBDO London Named Non-Traditional Jury President
Marco Venturelli, CCO, Publicis France and CEO/CCO [...]
Susie Walker Promoted to DDB Worldwide’s First Global Chief Creative Operations Officer
"Congratulations to Susie Walker, who has been promoted to become our first Global Chief Creative Operations Officer!"
In her new role, Susie will [...]
Jake Barrow will lead creative team in VML Czech
Jake Barrow will be appointed as VML's new Chief Creative Officer in Czechia, where he will also physically relocate after more than 13 years [...]
NCA joins Ogilvy to drive further momentum in the UK.
WPP today announces that it has acquired New Commercial Arts (NCA), a [...]
Dentsu announced the appointment of Annette Male in the dual role of Chief Business Officer, EMEA, and Chief Client Officer, UK&am [...]
‘A Piece of Me’ recognised in the ‘Corporate Purpose & Social Responsibility’ category.
A campaign for Dutch telecoms giant [...]
As the Paris 2024 Paralympic Games draws closer, there’s never been a better time to travel with Airbnb. The number of active listings in the Paris region have never been higher, with an increase of 37 percent year-over-year in the Paris Region as of Q2 2024, boosting availability for the hundreds of thousands guests coming to this once-in-a-lifeti [...]
Fancy walking on water? Surfing is the perfect sport to connect with the sea. Three quarters of global travelers (75%) agree that being close to water instantly makes them feel more relaxed, with over a third (36%) interested in water-centric vacations in 2024*. We have dived into our locker of more than 29 million listings in over 175,000 worldwid [...]
From sporting events to natural phenomenons, this year has seen strong demand for travel. In Q1 2024 alone, we had over 130 million nights and Experiences booked—our highest first quarter ever. No matter the occasion, we want every guest looking to book a listing on Airbnb to feel confident that they know exactly what to expect before they book and [...]
Registration for the 2024 Luum Awards is now open, but the big news is that, for the first time, an advertising festival will unite award-winning crea [...]