How to drive sales in today’s highly competitive online marketplaces
By Jessica Kay, Commerce Strategy Director Marketplaces, Mindshare Worldwide.
Online marketplaces, such as Amazon and Walmart, have become huge and d [...]
Give your annual marketing plan a makeover
Welcome to our Guest Thinkers series, for which we’ve commissioned independent perspectives from marketing experts on topics salient to our readers. T [...]
PepsiCo Europe and Yara partner to decarbonize crop production
New partnership will help farmers across Europe adopt low-carbon agricultural practices, covering around 1,000 farms and 128,000 hectares across t [...]
Havas has unveiled its latest Meaningful Brands™ Special Report, “Decoding B2B’s Brand Boom,” exploring how brand reputation has b [...]
PHD has achieved the top position in the COMvergence Global Media Agency New Business Barometer H1 2024 report. Helping OMG secure [...]
Ogilvy Consulting has been named one of the World’s Best Consulting Firms by Forbes, marking the third straight year Ogilvy Consul [...]
The next phase of the AI revolution is coming. WPP’s Chief AI Officer Daniel Hulme explores how businesses can cut through the hyp [...]
Artificial intelligence search engine Perplexity has launched a series of shopping features to enhance its platform and challenge [...]
Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a [...]
Snapchat has announced the launch of Sponsored Snaps, a new advertising feature that will allow brands to send promotional message [...]
Innovation isn’t just a buzzword — it’s the heartbeat of thought leadership and a catalyst for growth. And in the past year, no in [...]
In recent years, the telecommunications industry has been at the forefront of adopting cutting-edge technologies to enhance operat [...]
Karen Martin, Chief Executive of BBH London, has been nominated as IPA President-elect to succeed Josh Krichefski, Chief Executive [...]
This appointment reflects AKQA’s commitment to global leadership and follows other strategic hires and promotions in recent weeks. [...]
WPP today announces that 30 years after founding AKQA, Ajaz Ahmed has resigned as CEO of AKQA Group.
A further announcement reg [...]
Publicis Groupe Italy announces the appointment of Alessandra Giaquinta as CEO of Zenith Italy. In her mandate, Giaquinta will rep [...]
Ogilvy today announced that Fiona Gordon has been promoted to Global CEO of Advertising. In her new role, Fiona will be responsibl [...]
Interview: Camila Farías, Managing Director of the Constellation Global Network
Why should independent agencies join Constell [...]
Four FCBers Join LIA Jury
"We are thrilled to share the news that four of our most accomplished senior leaders from across the FCB global network will serve as jurors at the Lo [...]
LIA announces the 2024 Non-Traditional and TV & Cinema and Online Film Juries
Nadja Lossgott, Chief Creative Officer, AMV BBDO London Named Non-Traditional Jury President
Marco Venturelli, CCO, Publicis France and CEO/CCO [...]
Susie Walker Promoted to DDB Worldwide’s First Global Chief Creative Operations Officer
"Congratulations to Susie Walker, who has been promoted to become our first Global Chief Creative Operations Officer!"
In her new role, Susie will [...]
Jake Barrow will lead creative team in VML Czech
Jake Barrow will be appointed as VML's new Chief Creative Officer in Czechia, where he will also physically relocate after more than 13 years [...]
The Forrester report noted “VML’s practice has a superior vision that is well aligned with its frameworks and methods.”
VML has [...]
The wait is over: finally, on November 12, the creative industry, the press, and advertisers will find out who made the cut for th [...]
NCA joins Ogilvy to drive further momentum in the UK.
WPP today announces that it has acquired New Commercial Arts (NCA), a [...]
Spotify’s audiobook catalog brings more than 300,000 titles—and counting—to the ears of listeners around the world. Now we’re launching a new platform to offer more for the authors and publishers behind the audiobook content we all love. Introducing Spotify for Authors.
Much like Spotify for Artists and Spotify for Creators, the new Spotify for [...]
Bringing Education and Wellness to the Children of Niños del Arco Iris.
When we heed divine callings, we can achieve more than we imagine and become true change agents. That is how the Niños del Arco Iris Foundation came to fruition 23 years ago. Today, the Foundation provides educational opportunities and health services to more than 200 childr [...]
As the Paris 2024 Paralympic Games draws closer, there’s never been a better time to travel with Airbnb. The number of active listings in the Paris region have never been higher, with an increase of 37 percent year-over-year in the Paris Region as of Q2 2024, boosting availability for the hundreds of thousands guests coming to this once-in-a-lifeti [...]
London International Awards (LIA), one of the world’s most prestigious Global Award Shows, and part of the WARC Creative 100 Rankings, in its traditio [...]