WPP and Roblox partner to unlock the potential of immersive media and gaming for global brands
Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a Roblox certificatio [...]
PHD Leverages Agency as a Platform Model to Earn #1 Rankings Among Global Media Networks
PHD has achieved the top position in the COMvergence Global Media Agency New Business Barometer H1 2024 report. Helping OMG secure over $5.3 billion i [...]
How to drive sales in today’s highly competitive online marketplaces
By Jessica Kay, Commerce Strategy Director Marketplaces, Mindshare Worldwide.
Online marketplaces, such as Amazon and Walmart, have become huge and d [...]
The creative world is anxious to find out who will make TopFice’s list of the year’s top agencies
The wait is over: finally, on November 12, the creative industry, the press, and advertisers will find out who made the cut for the world’s most award [...]
Divine Intervention in the Sacred Valley
Bringing Education and Wellness to the Children of Niños del Arco Iris.
When we heed divine callings, we can achieve more than we imagine and becom [...]
Just 9 days left before the deadline to participate in the Luum Awards
Just one week before the deadline for submitting cases to the 2024 Luum Awards, we are continuing to receive cases from The Americas, Europe, Asia and [...]
Publicis Groupe Italy welcomes Alessandra Giaquinta as CEO of Zenith Italy
Publicis Groupe Italy announces the appointment of Alessandra Giaquinta as CEO of Zenith Italy. In her mandate, Giaquinta will report to Paolo Stucchi [...]
Ogilvy Names Fiona Gordon Global CEO of Advertising
Ogilvy today announced that Fiona Gordon has been promoted to Global CEO of Advertising. In her new role, Fiona will be responsible for ensuring the c [...]
WPP acquires New Commercial Arts
NCA joins Ogilvy to drive further momentum in the UK.
WPP today announces that it has acquired New Commercial Arts (NCA), a leading independent [...]
Snapchat expands ad offerings with Sponsored Snaps
Snapchat has announced the launch of Sponsored Snaps, a new advertising feature that will allow brands to send promotional messages directly to users' [...]