Category: Advertising
WINA IBIZA 2025: A Decade Celebrating Independent Advertising
The tenth edition of the WINA Festival, the global benchmark for independent creative agencies and networks, confirms that it will be based out of the [...]
Publicis Group launches Leo, a new creative Constellation uniting Publicis Worldwide and Leo Burnett
Publicis Groupe is kicking off 2025 with a union of a more creative kind, combining two networks to create one constellation through the Power of One. [...]
VML develops first European brand campaign for Center Parcs
The campaign is part of a new collaboration between Center Parcs and VML to develop and coordinate the brand communication on a European level.
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Move over Black Friday and the holiday season, Easter is the moment marketers need to prep for in 2025
Sara Del Treppo and Dior van Leeuwen are responsible for growth via all programmatic channels at Rituals, a Dutch-born wellbeing brand with a glob [...]
Luum: A New Option for Purpose-Driven Creatives
Peru’s Sacred Valley of the Incas was the first region to host the new festival format for the Luum Awards: a festival that rewards the best of purpos [...]
TopFICE 2024: The Best Agencies of the Year, A Comprehensive Analysis of Creative Excellence
TopFICE 2024 evaluated 1,698 agencies from the Americas, Europe, and Oceania, which collectively earned over 10,000 awards across 67 local, regional, [...]
“Proud Beyond Pride”: Dentsu Italy and Agedo celebrate the values of Pride even after the Pride month with a campaign that transforms billboards into LGBTQIA+ conversation spaces
Dentsu Italy reveals a new OOH campaign ‘dentsu & Friends’ running across Italy in support to the LGBTQIA+ values, even after the Pride month of J [...]
Discover the Year’s Best Purpose-Driven Creative Campaigns, per Luum Awards
A team of 88 judges, representing communication and advertising agencies, selected the winners of the 96 trophies awarded at Luum 2024. The judges’ pa [...]
Just 9 days left before the deadline to participate in the Luum Awards
Just one week before the deadline for submitting cases to the 2024 Luum Awards, we are continuing to receive cases from The Americas, Europe, Asia and [...]
Creativity in Action: The True Impact of Publicity
Over the past decade, we have witnessed the rise of advertising campaigns that promote the common good. Brands and advertising agencies have pivoted t [...]