Category: Digitrends

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Welcome to metaverse

Welcome to metaverse

This past March, more than 70 brands participated in Decentraland’s Metaverse Fashion Week. Tommy Hilfiger, Dolce & Gabbana, Estée Lauder, Hogan, [...]
Why marketers are missing worlds of content people want — and how to change that

Why marketers are missing worlds of content people want — and how to change that

When it comes to content, the last two years reset all of our typical patterns. It’s not a stretch to say that video was the breakout app of this [...]
5 agency executives share their top tips for online video

5 agency executives share their top tips for online video

The way people like to be entertained has changed. Their viewing habits are increasingly migrating online, with digital consumption growing by ove [...]
Metaverse: is it the right time and place for your brand?

Metaverse: is it the right time and place for your brand?

It can be tempting to rush into new tech opportunities but it’s far more rewarding to have a strategic approach. Liam Brennan, Joint Head of Blink Con [...]
Show appreciation to your favorite creators – Super Thanks is expanding today!

Show appreciation to your favorite creators – Super Thanks is expanding today!

Everyday, YouTube creators help me learn or achieve something new - from baking sourdough during the pandemic to fixing my bike just last we [...]
POV: Netflix to Introduce Ads

POV: Netflix to Introduce Ads

Background This week Netflix reported that for the first-time subscriber numbers were going down, not up. The result was an almost 40% drop in the st [...]
How media agencies can adapt to a transformed digital landscape

How media agencies can adapt to a transformed digital landscape

We’ve all seen how completely digital technologies have changed the landscape for brands. With the dramatic rise of e-commerce, video streaming, influ [...]
POV: Insta Chronological

POV: Insta Chronological

Background Following constant requests from many of its users and regulatory heat on the impact of algorithms on society, Instagram has reinstated th [...]
POV: Pinterest Presents

POV: Pinterest Presents

Background Pinterest held its second annual ‘Pinterest Presents’ global advertiser summit this week, using it to unveil a host of new commerce soluti [...]
POV: Metaverse & Gaming Deals

POV: Metaverse & Gaming Deals

Background Activity within the gaming space continues to move at a fast pace as companies competing for Metaverse friendly products, services and pla [...]
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