Category: Digitrends

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Introducing Apple Intelligence, the personal intelligence system that puts powerful generative models at the core of iPhone, iPad, and Mac

Introducing Apple Intelligence, the personal intelligence system that puts powerful generative models at the core of iPhone, iPad, and Mac

Setting a new standard for privacy in AI, Apple Intelligence understands personal context to deliver intelligence that is helpful and relevant. App [...]
The Banking Digital and Physical Customer Experience Perception Gap in the AI Era: Publicis Sapient Customer Banking Report 2024

The Banking Digital and Physical Customer Experience Perception Gap in the AI Era: Publicis Sapient Customer Banking Report 2024

Five years after the conclusion of The Royal Commission into Misconduct in the Banking, Superannuation, and Financial Services Industry (Financial Ser [...]
How fandom’s evolution on YouTube is reshaping marketing

How fandom’s evolution on YouTube is reshaping marketing

With the NFL season behind us and the NBA season heating up, I’ve been thinking a lot about sports fandom and its evolution. The rise of streaming and [...]
Adobe MAX: Introducing the next generation of creativity, powered by AI

Adobe MAX: Introducing the next generation of creativity, powered by AI

Today at Adobe MAX in Los Angeles, we unveiled the latest version of Adobe Creative Cloud, with more than 100 new features across Photoshop, Illus [...]
Filling the Gaps in User Identities with First-Party Data

Filling the Gaps in User Identities with First-Party Data

Third-party cookies will likely be deprecated in 2024. To fill the gaps in user identity data, we expect platforms to employ various signed-in models [...]
Our approach to responsible AI innovation

Our approach to responsible AI innovation

BY JENNIFER FLANNERY O'CONNOR AND EMILY MOXLEY, VICE PRESIDENTS, PRODUCT MANAGEMENT, YOUTUBE Generative AI has the potential to unlock creativity on [...]
Havas Market Launches a Complete Guide to E-Retail Media

Havas Market Launches a Complete Guide to E-Retail Media

E-retail media, best defined as online advertising on retailer websites, has quickly become the fastest-growing media channel, growing 200% greater th [...]
Havas Market launches new solution to measure and optimize brand presence across hybrid e-commerce platforms

Havas Market launches new solution to measure and optimize brand presence across hybrid e-commerce platforms

Paris – Havas Market, Havas Media Network’s full-service e-commerce offering, is introducing “Digital Shelf Analytics,” a new solution to optimize bra [...]
Does Prime Day Show Amazon Evolving from Retailer to End-to-End Experience Platform

Does Prime Day Show Amazon Evolving from Retailer to End-to-End Experience Platform

Invented in 2015 to celebrate Amazon’s 20th birthday, Prime Day has quickly become one of the biggest ecommerce moments on the retail calendar. July’s [...]
Generative AI: a new phase of innovation

Generative AI: a new phase of innovation

‘Transformational’, ‘augmenting’, ‘magical’ – these are the words that were peppered throughout WPP’s roundtable on generative AI. We asked wh [...]
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