Category: Marketing

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Unlocking the Potential in Halfords’ Digital Platform

Unlocking the Potential in Halfords’ Digital Platform

London, UK. 10th January 2023: The UK’s leading provider of motoring and cycling services and products, appoint Wunderman Thompson Commerce as their s [...]
Nestlé’s CMO shares her strategy for accelerating digital transformation at scale

Nestlé’s CMO shares her strategy for accelerating digital transformation at scale

Digital transformation is a journey, not a destination. While every journey will be different, we can learn from leading brands as they advance th [...]
How Will Gen Z Approach the Holiday Season

How Will Gen Z Approach the Holiday Season

Earlier this year, I led a global study into gen Z, along with Livity, to shed light on the shape and power of the future shopper. We surveyed 2,550 p [...]
Black Friday Spend to Decline by Up to 50% Due to Cost-of-Living Crisis

Black Friday Spend to Decline by Up to 50% Due to Cost-of-Living Crisis

But Amazon and online set to dominate as consumers hunt from home for the best deals ahead of Christmas. The ongoing cost-of-living crisis, rising [...]
Brands put Customer Relationships at Risk, Merkle Research Reveals How Customer Data Strategies Play a Crucial Role

Brands put Customer Relationships at Risk, Merkle Research Reveals How Customer Data Strategies Play a Crucial Role

Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, released its Q3 2022 Customer Engagement Report [...]
Transforming the future of automotive marketing

Transforming the future of automotive marketing

We are revolutionising automotive communication and ecommerce using photo-realistic, real-time assets, delivered through Omniverse Cloud TM Working [...]
Agility often starts with breaking down silos. Here are 3 things to get right

Agility often starts with breaking down silos. Here are 3 things to get right

In today’s business environment, planning ahead simply isn’t enough. Marketers need to balance early planning with an ability to pivot. Especially [...]
POV: Q2 2022 Earnings

POV: Q2 2022 Earnings

Background Alphabet, Amazon, Apple, Meta, Twitter and Snap all announced Q2 earnings in the last week. Here are the highlights. Details and Implicat [...]
Reflection at Work: Why It’s Such a Powerful Practice

Reflection at Work: Why It’s Such a Powerful Practice

Reflection is something that is often spoken about at the end of the year, when we look back at what we’ve achieved and set plans for the year ahead. [...]
Why inclusive marketing means accessible marketing

Why inclusive marketing means accessible marketing

The disability community continues to be underrepresented and undervalued in advertising. Here, KR Liu, Google’s head of brand accessibility, shares h [...]
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