Category: Marketing

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Agility often starts with breaking down silos. Here are 3 things to get right

Agility often starts with breaking down silos. Here are 3 things to get right

In today’s business environment, planning ahead simply isn’t enough. Marketers need to balance early planning with an ability to pivot. Especially [...]
POV: Q2 2022 Earnings

POV: Q2 2022 Earnings

Background Alphabet, Amazon, Apple, Meta, Twitter and Snap all announced Q2 earnings in the last week. Here are the highlights. Details and Implicat [...]
Reflection at Work: Why It’s Such a Powerful Practice

Reflection at Work: Why It’s Such a Powerful Practice

Reflection is something that is often spoken about at the end of the year, when we look back at what we’ve achieved and set plans for the year ahead. [...]
Why inclusive marketing means accessible marketing

Why inclusive marketing means accessible marketing

The disability community continues to be underrepresented and undervalued in advertising. Here, KR Liu, Google’s head of brand accessibility, shares h [...]
POV: Social Commerce

POV: Social Commerce

TikTok’s latest commerce test is taking place in Indonesia and sees the introduction of a ‘Shop’ tab at the top of the home screen alongside the ‘Foll [...]
Maximize the Potential of Your Customer Experience Investments

Maximize the Potential of Your Customer Experience Investments

Customer Experience (CX) is critical to every organization’s success. It impacts the ability to generate revenue, reduce costs, mobilize employees and [...]
Maximize the Potential of Your Customer Experience Investments

Maximize the Potential of Your Customer Experience Investments

Customer Experience (CX) is critical to every organization’s success. It impacts the ability to generate revenue, reduce costs, mobilize employees and [...]
Show how your product fits into people’s lives with the ABCDs for Consideration

Show how your product fits into people’s lives with the ABCDs for Consideration

To develop YouTube’s core ABCDs for creative effectiveness, Google and Ipsos1 studied and deconstructed the creative elements of 17,000 ads to underst [...]
Maximize the Potential of Your Customer Experience Investments

Maximize the Potential of Your Customer Experience Investments

Customer Experience (CX) is critical to every organization’s success. It impacts the ability to generate revenue, reduce costs, mobilize employees and [...]
Havas Media launches E-commerce offering to help marketers drive growth

Havas Media launches E-commerce offering to help marketers drive growth

Havas Media Group has launched Havas Market, a full-service e-commerce offering focused on creating effective, digital shopping experiences that gener [...]
1 2 3 4 10 / 32 POSTS