Category: Marketing

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Free Speech and Corporate Responsibility Can Coexist Online

Free Speech and Corporate Responsibility Can Coexist Online

By Susan Wojcicki, CEO, YouTube. When I was growing up, every time I wrote a letter to my grandfather I worried it might be censored. My father had [...]
Why visual AI is the next frontier of ecommerce

Why visual AI is the next frontier of ecommerce

Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive The continued rise of ecommerce has been turbo-char [...]
Why out-of-home advertising is essential to inclusive marketing

Why out-of-home advertising is essential to inclusive marketing

Kinetic explores the impact of inclusive messaging and how this differs on public vs. private media Brands and businesses are increasingly reevalua [...]
Pharma Marketing in a Hybrid World

Pharma Marketing in a Hybrid World

Watch the full session of "Conversations in Health: Pharma Marketing in a Hybrid World" above. Recognizing that they have lagged behind companies i [...]
MediaCom has picked up three prestigious prizes at the Cannes Lions, including a Gold Lion for its work on the 25th anniversary of Pokémon

MediaCom has picked up three prestigious prizes at the Cannes Lions, including a Gold Lion for its work on the 25th anniversary of Pokémon

The Pokémon P25 Music campaign for the The Pokémon Company International picked up a Gold Entertainment Lion for Music, Brand Partnership/Endorsement [...]
Mindshare Helps UNICEF Reach G7 Leaders with Message to Donate 20% of Vaccines

Mindshare Helps UNICEF Reach G7 Leaders with Message to Donate 20% of Vaccines

London, 10th June 2021: Mindshare, the media network that is part of WPP, has partnered with UNICEF Globally to launch a campaign targeting the G7 Lea [...]
Starcom today announced it has been appointed to handle TV media buying for online marketplace, Vinted, since April, in the UK

Starcom today announced it has been appointed to handle TV media buying for online marketplace, Vinted, since April, in the UK

Founded in 2008, Vinted boasts a community of more than 45 million members across 14 countries globally, including over 1 million in the UK alone, wit [...]
Edelman Launches The Edelman Trust Institute, A Global Center For The Study Of Trust

Edelman Launches The Edelman Trust Institute, A Global Center For The Study Of Trust

New York—Building on more than two decades of leadership measuring and reporting on institutional trust, Edelman today launched the Edelman Trust Inst [...]
BBDO Named Fast Company’s 2021 World’s Most Innovative Companies For The Fourth Year In A Row

BBDO Named Fast Company’s 2021 World’s Most Innovative Companies For The Fourth Year In A Row

NEW YORK,  /PRNewswire/ -- BBDO has been named to Fast Company's prestigious annual list of the World's Most Innovative Companies for 2021, among the [...]
The Content Conference Of The Year

The Content Conference Of The Year

CONTENTDAY WILL TAKE PLACE ON SEPTEMBER 9, 2021 The ContentDay is not only the coolest, but also the most exclusive content conference in Austria a [...]
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