Category: Marketing

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Maximize the Potential of Your Customer Experience Investments

Maximize the Potential of Your Customer Experience Investments

Customer Experience (CX) is critical to every organization’s success. It impacts the ability to generate revenue, reduce costs, mobilize employees and [...]
Maximize the Potential of Your Customer Experience Investments

Maximize the Potential of Your Customer Experience Investments

Customer Experience (CX) is critical to every organization’s success. It impacts the ability to generate revenue, reduce costs, mobilize employees and [...]
Show how your product fits into people’s lives with the ABCDs for Consideration

Show how your product fits into people’s lives with the ABCDs for Consideration

To develop YouTube’s core ABCDs for creative effectiveness, Google and Ipsos1 studied and deconstructed the creative elements of 17,000 ads to underst [...]
Maximize the Potential of Your Customer Experience Investments

Maximize the Potential of Your Customer Experience Investments

Customer Experience (CX) is critical to every organization’s success. It impacts the ability to generate revenue, reduce costs, mobilize employees and [...]
Havas Media launches E-commerce offering to help marketers drive growth

Havas Media launches E-commerce offering to help marketers drive growth

Havas Media Group has launched Havas Market, a full-service e-commerce offering focused on creating effective, digital shopping experiences that gener [...]
The Coca-Cola Company Announces Industry Leading Target for Reusable Packaging

The Coca-Cola Company Announces Industry Leading Target for Reusable Packaging

The Coca-Cola Company today announced an industry-leading goal to significantly boost its use of reusable packaging. By 2030, the company aims to have [...]
Starcom UK’s 2022 Trends Report

Starcom UK’s 2022 Trends Report

Welcome to Starcom UK’s Trends for 2022 report, where we outline the trends and the tensions that we believe lie ahead in the months to come and are w [...]
MediaCom & Mars partner to transform global marketing strategy

MediaCom & Mars partner to transform global marketing strategy

Expanded global media role includes wider GroupM solution, appointment of Essence to manage biddable media. Mars, Incorporated has retain [...]
Consumer Sentiment Around Online Privacy and Data Collection highlighted in Merkle’s Q1 2022 Customer Engagement Report

Consumer Sentiment Around Online Privacy and Data Collection highlighted in Merkle’s Q1 2022 Customer Engagement Report

Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has released its Q1 2022 Customer Engagement Re [...]
Merkle Releases Consumer Behaviors Report, Revealing Core Themes for Customer Engagement in 2022

Merkle Releases Consumer Behaviors Report, Revealing Core Themes for Customer Engagement in 2022

Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released The Next Generation o [...]
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