Category: Marketing

1 2 3 7 10 / 64 POSTS
Samsung Creates Infinite Possibilities for Athletes and Fans at Paris 2024 With Its Official Theme of ‘Open Always Wins’

Samsung Creates Infinite Possibilities for Athletes and Fans at Paris 2024 With Its Official Theme of ‘Open Always Wins’

Samsung partners with roster of inspiring global athletes — including Sky Brown, Johanne Defay, Madison de Rozario and Jagger Eaton — to help bring ‘O [...]
Explicit perception versus emotion in multi-crises

Explicit perception versus emotion in multi-crises

There is a difference between consumers' perceptions of global crises and their emotional reaction to them, say Marcel Buettner and Lukas Burs of Grou [...]
Black Friday 2023

Black Friday 2023

Consumers throw out the “cautious spending” rule book for Christmas with Black Friday spend set to increase by 7.5% After a difficult five years, [...]
Starcom US launches Chapter 1 in new report on the Middle Class

Starcom US launches Chapter 1 in new report on the Middle Class

Defining the Middle Class Depending on who you ask, the middle class is made up of 83 million or almost 200 million people, defined by in [...]
The future of retail: AI, sustainability, and data

The future of retail: AI, sustainability, and data

From AI to sustainability, the factors currently shaping the retail industry are multifold. To get an idea of where we might be headed, we asked three [...]
CX marks the spot

CX marks the spot

Cat Jolly, at WPP’s EssenceMediacom, explains why an exceptional B2B customer experience (CX) separates winners from losers In the competitive [...]
How to Develop Your Business’s Muscle of Continuous Change

How to Develop Your Business’s Muscle of Continuous Change

What does your company do? Today, the answer needs to be bigger than a specific product or service. The answer is having a true purpose, a [...]
Almost Two-Thirds of Global Consumer Spend Predicted to be Online Within Next Decade

Almost Two-Thirds of Global Consumer Spend Predicted to be Online Within Next Decade

Shoppers double online spend through D2C channels despite marketplaces dominating one-third of all digital spend In the afterglow of a post-pandemi [...]
WPP unveils new research to identify what consumers really value about the Modern Grocery Run in collaboration with Instacart

WPP unveils new research to identify what consumers really value about the Modern Grocery Run in collaboration with Instacart

tudy led by WPP’s VMLY&R Commerce shows that two out of three consumers will do more than half of their grocery shopping online by 2033 WPP [...]
Pay Back Your Investment in Marketing Technology at the Speed of Light

Pay Back Your Investment in Marketing Technology at the Speed of Light

The majority of brands across the globe struggle with optimizing return on capital investments in marketing technology. The reasons for this are compl [...]
1 2 3 7 10 / 64 POSTS