Category: Marketing

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Merkle Releases Consumer Behaviors Report, Revealing Core Themes for Customer Engagement in 2022

Merkle Releases Consumer Behaviors Report, Revealing Core Themes for Customer Engagement in 2022

Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released The Next Generation o [...]
Investment in home improvement to fuel 13% recovery in home-appliance adspend in 2021

Investment in home improvement to fuel 13% recovery in home-appliance adspend in 2021

Home appliance advertising will exceed pre-pandemic level by 24% in 2023 Digital to increase share of home appliance adspend from 55% in 2020 t [...]
Free Speech and Corporate Responsibility Can Coexist Online

Free Speech and Corporate Responsibility Can Coexist Online

By Susan Wojcicki, CEO, YouTube. When I was growing up, every time I wrote a letter to my grandfather I worried it might be censored. My father had [...]
Why visual AI is the next frontier of ecommerce

Why visual AI is the next frontier of ecommerce

Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive The continued rise of ecommerce has been turbo-char [...]
Why out-of-home advertising is essential to inclusive marketing

Why out-of-home advertising is essential to inclusive marketing

Kinetic explores the impact of inclusive messaging and how this differs on public vs. private media Brands and businesses are increasingly reevalua [...]
Pharma Marketing in a Hybrid World

Pharma Marketing in a Hybrid World

Watch the full session of "Conversations in Health: Pharma Marketing in a Hybrid World" above. Recognizing that they have lagged behind companies i [...]
MediaCom has picked up three prestigious prizes at the Cannes Lions, including a Gold Lion for its work on the 25th anniversary of Pokémon

MediaCom has picked up three prestigious prizes at the Cannes Lions, including a Gold Lion for its work on the 25th anniversary of Pokémon

The Pokémon P25 Music campaign for the The Pokémon Company International picked up a Gold Entertainment Lion for Music, Brand Partnership/Endorsement [...]
Mindshare Helps UNICEF Reach G7 Leaders with Message to Donate 20% of Vaccines

Mindshare Helps UNICEF Reach G7 Leaders with Message to Donate 20% of Vaccines

London, 10th June 2021: Mindshare, the media network that is part of WPP, has partnered with UNICEF Globally to launch a campaign targeting the G7 Lea [...]
Starcom today announced it has been appointed to handle TV media buying for online marketplace, Vinted, since April, in the UK

Starcom today announced it has been appointed to handle TV media buying for online marketplace, Vinted, since April, in the UK

Founded in 2008, Vinted boasts a community of more than 45 million members across 14 countries globally, including over 1 million in the UK alone, wit [...]
Edelman Launches The Edelman Trust Institute, A Global Center For The Study Of Trust

Edelman Launches The Edelman Trust Institute, A Global Center For The Study Of Trust

New York—Building on more than two decades of leadership measuring and reporting on institutional trust, Edelman today launched the Edelman Trust Inst [...]
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