Category: CEO ZONE

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Value-Based Innovation: How Brands Can Thrive in Times of Inflation

Value-Based Innovation: How Brands Can Thrive in Times of Inflation

By April 2022 few of us in the business world need reminding that the UK is experiencing its worst inflation in decades, or that wage stagnation and h [...]
Using media to drive positive impact

Using media to drive positive impact

Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to make a difference on DEI [...]
Navigating the new ‘face’ of retail

Navigating the new ‘face’ of retail

The changing role of direct-to-consumer digital commerce Just over two years ago, the way we shop changed forever. Though not all borne from cho [...]
Ogilvy Names Mick McCabe Global Chief Strategy Officer

Ogilvy Names Mick McCabe Global Chief Strategy Officer

Ogilvy announced today that Mick McCabe has been appointed Global Chief Strategy Officer. Deep strategic thinking is the underpinning of Ogilvy’s awar [...]
Automation Uncovered III: The new partnership dynamic

Automation Uncovered III: The new partnership dynamic

In the third instalment of our in-depth exploration of automation, we look at how the pandemic years have accelerated and emphasised the strategic imp [...]
3 traits digital leaders have in common

3 traits digital leaders have in common

Karalee Close is a senior partner and managing director at Boston Consulting Group (BCG), where she is also the global leader of its Technology Advant [...]
A Constellation of Stars Shined in Punta Cana with Constellation

A Constellation of Stars Shined in Punta Cana with Constellation

The first official meeting of independent agencies within the Constellation Network took place last Friday, March 18 at the Grand Palladium Resort &am [...]
Addressing entrepreneurial equality

Addressing entrepreneurial equality

Nuriya Shoro, EMEA Corporate Development Associate at Wunderman Thompson, says that it is time to support women in business To coincide with the UN [...]
adam&eveDDB Announces Raft of Promotions

adam&eveDDB Announces Raft of Promotions

adam&eveDDB has made three senior promotions as it evolves the business. The move sees director of client excellence, Miranda Hipwell, become g [...]
Influence + Impact in 2022

Influence + Impact in 2022

As challenging as 2021 was, we continued to persevere and find new and encouraging ways to push through. We should never forget that Influence and [...]
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