Category: CEO ZONE
Financial Brands That Inspire Confidence Will Come Out Ahead
A complex economy makes clear communication and financial literacy more important than ever.
ERIK OSTER / YULIANA SAFARI
In this economy? [...]
Merkle Response Management Group (RMG) Launches Sustainable Business Plan to Remain Ready and Resilient Post-COVID
Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-enabled, data-driven customer experience management (CXM) [...]
Why a CMO-CFO alliance is the crucial piece of the digital transformation puzzle
Companies making the greatest gains through digital transformation today are those with a strategically aligned C-suite, where executives have clo [...]
IPG Joins Industry Leaders to Announce Pathway to Net Zero
Jemma Gould, VP Sustainability and Communications at IPG, joined leaders from many of the world’s largest advertising companies and trade associations [...]
How Brands Can Swim Against the Inflation Stream
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a recession shock” are just a handful of ways w [...]
Value-Based Innovation: How Brands Can Thrive in Times of Inflation
By April 2022 few of us in the business world need reminding that the UK is experiencing its worst inflation in decades, or that wage stagnation and h [...]
Using media to drive positive impact
Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to make a difference on DEI [...]
Navigating the new ‘face’ of retail
The changing role of direct-to-consumer digital commerce
Just over two years ago, the way we shop changed forever.
Though not all borne from cho [...]
Ogilvy Names Mick McCabe Global Chief Strategy Officer
Ogilvy announced today that Mick McCabe has been appointed Global Chief Strategy Officer. Deep strategic thinking is the underpinning of Ogilvy’s awar [...]
Automation Uncovered III: The new partnership dynamic
In the third instalment of our in-depth exploration of automation, we look at how the pandemic years have accelerated and emphasised the strategic imp [...]