Category: CEO ZONE
“We fish where the fish are”
Tomilli: How to be disruptive to conservative brands?
Our first point of call for any brand is to look at their target markets and truly understa [...]
Special: Agencies of the year TopFICE, Noble Graphics, We try our best in not having a “way”
Sofia, Bulgaria. Maria Milusheva and Marsel Levi Creative Directors & Partners of Noble Graphics
Tomilli: What’s the Noble Way like?
ML: We [...]
Finding a new CEO
Author: Svenolof Karlsson & Anders Lugn – Ericsson. Once the rights issue had been completed, Hellström decided to retire. Treschow had no difficu [...]
Special: TopFICE Agencies of the Year, Acuam HealthCare “Everything related to health should be filtered by validated and certified medical criteria”
Madrid, Spain. Óscar López Moreno, CEO & Founder at Acuam HealthCare.
As a consultant and entrepreneur, Oscar is 100% focused on eHealth (Patie [...]
McCann’s Suzanne Powers promoted to Global President
McCann Worldgroup today announced it has promoted Suzanne Powers to global president McCann Worldgroup & CSO.
Bill Kolb, the incoming CEO of Mc [...]
Interpublic Group Announces CEO Succession
New York, USA. Board of Directors announced today that it has named Philippe Krakowsky as IPG Chief Executive Officer and a member of the Board of Dir [...]
“If you become relevant you won’t be invasive, but if you only push out advertising, you will be rejected”
Madrid, Spain. Rafael Tamames (Founding Partner of Findasense)
More than $153 billion move in and around Big Data each year. Why is this trend beco [...]
“Consumers have learned to filter away meaningless advertising”
Meersburg, Germany. Michael Meier (Managing Director and Owner, Schindler Parent GmbH, Germany)
What is the recipe to success that sets Schindler a [...]
“Sometimes even the best work environment is not enough to retain talent”
Barcelona, Spain. Olivia Walsh (Chief Creative Officer at Apple Tree Communications)
Is diversity a source of inspiration for creative management? [...]
“Most brand messaging is convoluted, generic and meaningless”
Melbourne, Australia. Simon Hakim (CEO at Hunter)
“We help simplify, humanise & connect the next generation of consumer-facing brands for the m [...]
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