Category: DGC ZONE

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Reflections From Creative Coaching By 2022 Mentee Simba Mwamuka

Reflections From Creative Coaching By 2022 Mentee Simba Mwamuka

Coaches: Waithera Kabiru, Head of Media Futures at Diageo/EABL Plc, Nairobi; Taras Wayner, Global President, Creative Platforms & Solutions at Gro [...]
Now is the time to embrace creativity

Now is the time to embrace creativity

To explore the future impact of transformational changes in the creative realm, Google is partnering with Contagious, Benedict Evans, Bain & Compa [...]
How music + data = enhanced brand equity

How music + data = enhanced brand equity

If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new [...]
Sheryl Marjoram on working as a collective

Sheryl Marjoram on working as a collective

Trust plays such a pervasive role in everything, yet its full importance is rarely acknowledged until it begins to break down as it has. We are seeing [...]
A project that celebrates the importance of mistakes, exploring the role of artificial intelligence in the creative industry, by the Italian type foundry Zetafonts

A project that celebrates the importance of mistakes, exploring the role of artificial intelligence in the creative industry, by the Italian type foundry Zetafonts

It was presented this week during the International Festival Offf TelAviv “A beautiful mistake”. Half event catalog, half experimental artistic public [...]
Pricing pain: How brands can adapt amidst inflation

Pricing pain: How brands can adapt amidst inflation

Gerald Breatnach, Alanna Petrof Gerald Breatnach is Google’s head of strategic insights for the U.K. Alanna Petroff is editor-in-chief at Think w [...]
A Reimagined Four Freedoms

A Reimagined Four Freedoms

In 1987, DDB chairman Emeritus Keith Reinhard composed the Four Freedoms to strengthen DDB’s creative culture. Since their inception, the Four Freedom [...]
Cannes Lions 2022: The best bits

Cannes Lions 2022: The best bits

We sent a team of digital roving reporters to tune in to the Festival’s many talks so we could share back with you the best of Cannes Lions 2022. [...]
People have changed the way they shop. Have you changed the way you sell?

People have changed the way they shop. Have you changed the way you sell?

In the last few years, people have become more thoughtful, conscientious, and even creative in the way they buy products. With shopping behavior shift [...]
Ken Frazier: A man for all seasons

Ken Frazier: A man for all seasons

I attended a lunch yesterday in Chicago to honor the Executives’ Club CEO of the Year, Ken Frazier of Merck & Co. I knew bits and pieces of his st [...]
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