Category: DGC ZONE

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Ken Frazier: A man for all seasons

Ken Frazier: A man for all seasons

I attended a lunch yesterday in Chicago to honor the Executives’ Club CEO of the Year, Ken Frazier of Merck & Co. I knew bits and pieces of his st [...]
Virtuality Asks for a Change in Advertising Festivals

Virtuality Asks for a Change in Advertising Festivals

Virtual is here to stay Paradoxically, we talk about Metaverse today with the same intensity as we talk of returning to our face-to-face routine. Whi [...]
WINA 2022 Takes you to Dubai

WINA 2022 Takes you to Dubai

After two years of holding virtual ceremonies due to COVID-19, the WINA festival not only returns to being presential, but also wants to take two of t [...]
The Changing Look of Loyalty

The Changing Look of Loyalty

Loyalty programs have long been considered an essential part of a well-rounded loyalty strategy, and they can drive significant business results. B [...]
Juries confirmed for WINA Dubai 2022

Juries confirmed for WINA Dubai 2022

Meet some of the juries of the 2022 edition. Jury Presidents: Andy Wyeth, Executive Creative Director Digital, BBDO Duesseldorf (Germany) Santi [...]
The Creative Essentials of EVP Head of Design, Alisa Wolfson

The Creative Essentials of EVP Head of Design, Alisa Wolfson

For EVP Head of Design, Alisa Wolfson, “design makes the complicated simple. It’s everything. And I feel everything around me.” Alisa is energized wh [...]
Alkemy is not just a cool word, it’s a way of working

Alkemy is not just a cool word, it’s a way of working

Jan Mattassi and Marco Tironi, Executive Creative Directors, Alkemy. Why "Alkemy"? As we like repeating every time the question rises, Alkemy is n [...]
Be sensitive. Be authentic. Be humane. Be human.

Be sensitive. Be authentic. Be humane. Be human.

Teresa Makori, Associate Creative Director, Dentsu, Isobar Kenya Follow your intuition. Find the truth. Create good work. Make an impact. For th [...]
Finding leadership: My journey so far

Finding leadership: My journey so far

My week at Insead, as part of the IWF Fellow Program—which I talked about here—has further enriched me as a person and as a professional. I went into [...]
Leo Burnett’s top creative leaders virtually gathered at the Global Product Committee to judge the agency’s latest work on the HumanKind scale

Leo Burnett’s top creative leaders virtually gathered at the Global Product Committee to judge the agency’s latest work on the HumanKind scale

A few times each year, Leo Burnett’s creative leaders from around the world convene to review the agency’s latest creative campaigns and new client wo [...]
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