Category: DGC ZONE
Ken Frazier: A man for all seasons
I attended a lunch yesterday in Chicago to honor the Executives’ Club CEO of the Year, Ken Frazier of Merck & Co. I knew bits and pieces of his st [...]
Virtuality Asks for a Change in Advertising Festivals
Virtual is here to stay
Paradoxically, we talk about Metaverse today with the same intensity as we talk of returning to our face-to-face routine. Whi [...]
WINA 2022 Takes you to Dubai
After two years of holding virtual ceremonies due to COVID-19, the WINA festival not only returns to being presential, but also wants to take two of t [...]
The Changing Look of Loyalty
Loyalty programs have long been considered an essential part of a well-rounded loyalty strategy, and they can drive significant business results.
B [...]
Juries confirmed for WINA Dubai 2022
Meet some of the juries of the 2022 edition.
Jury Presidents:
Andy Wyeth, Executive Creative Director Digital, BBDO Duesseldorf (Germany)
Santi [...]
The Creative Essentials of EVP Head of Design, Alisa Wolfson
For EVP Head of Design, Alisa Wolfson, “design makes the complicated simple. It’s everything. And I feel everything around me.”
Alisa is energized wh [...]
Alkemy is not just a cool word, it’s a way of working
Jan Mattassi and Marco Tironi, Executive Creative Directors, Alkemy.
Why "Alkemy"?
As we like repeating every time the question rises, Alkemy is n [...]
Be sensitive. Be authentic. Be humane. Be human.
Teresa Makori, Associate Creative Director, Dentsu, Isobar Kenya
Follow your intuition. Find the truth. Create good work. Make an impact.
For th [...]
Finding leadership: My journey so far
My week at Insead, as part of the IWF Fellow Program—which I talked about here—has further enriched me as a person and as a professional. I went into [...]
Leo Burnett’s top creative leaders virtually gathered at the Global Product Committee to judge the agency’s latest work on the HumanKind scale
A few times each year, Leo Burnett’s creative leaders from around the world convene to review the agency’s latest creative campaigns and new client wo [...]