The Impact of AI on Marketing: From Algorithms to Artistry
The potential of AI is captivating; the hype surrounding it undeniable. Its world-changing capability, coupled with the speed at which it has improved [...]
IAB Europe Releases Guide to Attention in Digital Marketing
18 May 2023 Brussels, Belgium – Advertising is nothing without an attentive audience. However, with consumers exposed to thousands of ads daily, secur [...]
POV: Meta Bringing AR Ads to Reels
Background:
At the IAB NewFronts in New York this week, Meta announced it is bringing Augmented Reality to Reels Ads and Facebook Stories, as well as [...]
Microsoft launches its first datacenter region in Poland, bringing new opportunities to develop the digital economy
It’s the next key milestone to accelerate innovation and digital transformation in the Polish Digital Valley.
Today, Microsoft announced the openin [...]
Prime Video launches a new accessibility feature that makes it easier to hear dialogue in your favorite movies and series
Dialogue Boost is an innovation that lets you self-select dialogue volume levels to suit your needs on any device with Prime Video.
Prime Vid [...]
Know Your Audience: Converting Anonymous Users in a Cookie-Free World
When Google announced in 2020 that it planned to phase out third-party cookies in its industry leading Chrome browser, the news had an immediate rippl [...]
Connecting with AI, generative AI, and AR
The next wave of technological revolution is upon us with AI, generative AI, and AR at the forefront. With new developments and advancements emerging [...]
EssenceMediacom launches Creative Futures
EssenceMediacom today announces the launch of Creative Futures, bringing together Creative Systems, MediaCom’s former creative transformation division [...]
Havas takes ‘Play’ Brand Global
Worldwide launch of Havas Play consolidates the network’s expertise in music, sports, gaming, and other areas of fan activation, following the success [...]
How agencies are multiplying their impact and expertise with AI-powered solutions
The consumer journey is constantly evolving and becoming increasingly complex. As people discover, research, and purchase across an ever-growing n [...]
Huawei Wins 4 GLOMOs at MWC Barcelona 2023
The annual GSMA GLOMO awards at MWC Barcelona recognize outstanding contributions of organizations that change how people, communities, and businesses [...]
Save Your Favorite Songs, Podcasts, and More With Spotify’s Plus Button
There’s so much to stream on Spotify, and the best way to hear those tracks, playlists, and podcasts again and again is to save them directly to Your [...]
New Calling: Bringing Our World Closer Together
‘New Calling‘ is revolutionizing traditional voice call services with a rich array of high-value interactive services such as UHD voice calls and vide [...]
POV: AI Assisted Search
Background:
Generative AI has been the hot topic this week (again), particularly AI search. Both Microsoft and Google announced new features they say [...]