Metaverse: is it the right time and place for your brand?
It can be tempting to rush into new tech opportunities but it’s far more rewarding to have a strategic approach. Liam Brennan, Joint Head of Blink Con [...]
Show appreciation to your favorite creators – Super Thanks is expanding today!
Everyday, YouTube creators help me learn or achieve something new - from baking sourdough during the pandemic to fixing my bike just last we [...]
POV: Netflix to Introduce Ads
Background
This week Netflix reported that for the first-time subscriber numbers were going down, not up. The result was an almost 40% drop in the st [...]
How media agencies can adapt to a transformed digital landscape
We’ve all seen how completely digital technologies have changed the landscape for brands. With the dramatic rise of e-commerce, video streaming, influ [...]
POV: Insta Chronological
Background
Following constant requests from many of its users and regulatory heat on the impact of algorithms on society, Instagram has reinstated th [...]
POV: Pinterest Presents
Background
Pinterest held its second annual ‘Pinterest Presents’ global advertiser summit this week, using it to unveil a host of new commerce soluti [...]
POV: Metaverse & Gaming Deals
Background
Activity within the gaming space continues to move at a fast pace as companies competing for Metaverse friendly products, services and pla [...]
Momentum Worldwide Forms Global Partnership with TRACE for Sustainability Goals
Global experiential advertising agency Momentum Worldwide has formed the first global partnership with isla, the event industry’s sustainability body, [...]
Ukraine: How Google is helping
As the world grapples with the Russian invasion of Ukraine, Google is working around the clock to provide support through products, defend again [...]
POV: YouTube’s New Creator Tools
Background:
YouTube is adding more creator tools including NFTs, video effects and Live shopping, expanding the ways creators will be able to connect [...]
Tech trends from CES 2022
In our annual CES wrap report, we share the most significant trends and takeaways from the biggest tech event of the year.
While one of the [...]
Accelerating ecommerce in the automotive industry
Developing a more customer-centric approach to buying a car
For the majority of automotive companies, the vehicle buying process is still primarily [...]
Energy Customers Want Better Tools to Manage Their Usage
Simon Harvey.
Suppliers’ mobile apps concentrate on basic account functions, while spiralling prices have left consumers looking for more sophistic [...]
Perspective: Tackling Misinformation on YouTube
By Neal Mohan, Chief Product Officer, YouTube
Misinformation has moved from the marginal to the mainstream. No longer contained to the sealed-off w [...]