FleishmanHillard Report Shows Fast-Emerging Metaverse Ecosystem Opens Up New Influencer Opportunities for Brands, Creators and Consumers
FleishmanHillard in India and Eleve Media Release Web 3.0 Influencer & Intelligence Report 2022, Highlighting How the Next Evolution of th [...]
Welcome to metaverse
This past March, more than 70 brands participated in Decentraland’s Metaverse Fashion Week. Tommy Hilfiger, Dolce & Gabbana, Estée Lauder, Hogan, [...]
Why marketers are missing worlds of content people want — and how to change that
When it comes to content, the last two years reset all of our typical patterns. It’s not a stretch to say that video was the breakout app of this [...]
5 agency executives share their top tips for online video
The way people like to be entertained has changed. Their viewing habits are increasingly migrating online, with digital consumption growing by ove [...]
Metaverse: is it the right time and place for your brand?
It can be tempting to rush into new tech opportunities but it’s far more rewarding to have a strategic approach. Liam Brennan, Joint Head of Blink Con [...]
Show appreciation to your favorite creators – Super Thanks is expanding today!
Everyday, YouTube creators help me learn or achieve something new - from baking sourdough during the pandemic to fixing my bike just last we [...]
POV: Netflix to Introduce Ads
Background
This week Netflix reported that for the first-time subscriber numbers were going down, not up. The result was an almost 40% drop in the st [...]
How media agencies can adapt to a transformed digital landscape
We’ve all seen how completely digital technologies have changed the landscape for brands. With the dramatic rise of e-commerce, video streaming, influ [...]
POV: Insta Chronological
Background
Following constant requests from many of its users and regulatory heat on the impact of algorithms on society, Instagram has reinstated th [...]
POV: Pinterest Presents
Background
Pinterest held its second annual ‘Pinterest Presents’ global advertiser summit this week, using it to unveil a host of new commerce soluti [...]
POV: Metaverse & Gaming Deals
Background
Activity within the gaming space continues to move at a fast pace as companies competing for Metaverse friendly products, services and pla [...]
Momentum Worldwide Forms Global Partnership with TRACE for Sustainability Goals
Global experiential advertising agency Momentum Worldwide has formed the first global partnership with isla, the event industry’s sustainability body, [...]
Ukraine: How Google is helping
As the world grapples with the Russian invasion of Ukraine, Google is working around the clock to provide support through products, defend again [...]
POV: YouTube’s New Creator Tools
Background:
YouTube is adding more creator tools including NFTs, video effects and Live shopping, expanding the ways creators will be able to connect [...]