POV: Instagram Removes Shop Tab
Background:
Instagram has announced a home screen refresh, rolling out in February, that will remove the Shop tab and reinstate the Compose button at [...]
POV: WhatsApp’s New Business Search Feature
Background:
WhatsApp is launching a new business search feature in five markets following a pilot in São Paulo, Brazil and the company is also testin [...]
Don’t miss the FIFA World Cup 2022™ on YouTube
All of the action from the World Cup is coming to YouTube across screens of all sizes – watch live games on YouTube TV, unmissable moments from broadc [...]
Dentsu reveals its 2023 media trends
The economic landscape alongside consumers’ approach to content,
commerce and community sets the tone for ten key media trends in 2023.
London (UK [...]
YouTube to Monetize Shorts
YouTube has announced that Shorts, its short-form vertical video format and TikTok competitor, will soon be monetizable, promising to help millions of [...]
FleishmanHillard Report Shows Fast-Emerging Metaverse Ecosystem Opens Up New Influencer Opportunities for Brands, Creators and Consumers
FleishmanHillard in India and Eleve Media Release Web 3.0 Influencer & Intelligence Report 2022, Highlighting How the Next Evolution of th [...]
Welcome to metaverse
This past March, more than 70 brands participated in Decentraland’s Metaverse Fashion Week. Tommy Hilfiger, Dolce & Gabbana, Estée Lauder, Hogan, [...]
Why marketers are missing worlds of content people want — and how to change that
When it comes to content, the last two years reset all of our typical patterns. It’s not a stretch to say that video was the breakout app of this [...]
5 agency executives share their top tips for online video
The way people like to be entertained has changed. Their viewing habits are increasingly migrating online, with digital consumption growing by ove [...]
Metaverse: is it the right time and place for your brand?
It can be tempting to rush into new tech opportunities but it’s far more rewarding to have a strategic approach. Liam Brennan, Joint Head of Blink Con [...]
Show appreciation to your favorite creators – Super Thanks is expanding today!
Everyday, YouTube creators help me learn or achieve something new - from baking sourdough during the pandemic to fixing my bike just last we [...]
POV: Netflix to Introduce Ads
Background
This week Netflix reported that for the first-time subscriber numbers were going down, not up. The result was an almost 40% drop in the st [...]
How media agencies can adapt to a transformed digital landscape
We’ve all seen how completely digital technologies have changed the landscape for brands. With the dramatic rise of e-commerce, video streaming, influ [...]
POV: Insta Chronological
Background
Following constant requests from many of its users and regulatory heat on the impact of algorithms on society, Instagram has reinstated th [...]