AI is reimagining Search and consumer behaviour — and it’s only the beginning
Debbie Weinstein is president of Google for Europe, the Middle East, and Africa (EMEA). She works with business leaders and governments to utilise AI [...]
Instagram partnership ads get ‘testimonials’ and other news
Instagram adds "Testimonials" to enhance partnership ads
Instagram has added "Testimonials" to its Partnership Ads, offering creators a new way to co [...]
What businesses are getting wrong about agentic AI
The next phase of the AI revolution is coming. WPP’s Chief AI Officer Daniel Hulme explores how businesses can cut through the hype and strategically [...]
Perplexity introduces AI-powered shopping features to compete in search market
Artificial intelligence search engine Perplexity has launched a series of shopping features to enhance its platform and challenge Google’s dominance. [...]
WPP and Roblox partner to unlock the potential of immersive media and gaming for global brands
Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a Roblox certificatio [...]
Snapchat expands ad offerings with Sponsored Snaps
Snapchat has announced the launch of Sponsored Snaps, a new advertising feature that will allow brands to send promotional messages directly to users' [...]
Unlocking the future of innovation: the Microsoft AI Tour
Innovation isn’t just a buzzword — it’s the heartbeat of thought leadership and a catalyst for growth. And in the past year, no innovation has changed [...]
Generative AI: Reshaping the Telecoms Landscape
In recent years, the telecommunications industry has been at the forefront of adopting cutting-edge technologies to enhance operational efficiency, im [...]
Introducing Apple Intelligence, the personal intelligence system that puts powerful generative models at the core of iPhone, iPad, and Mac
Setting a new standard for privacy in AI, Apple Intelligence understands personal context to deliver intelligence that is helpful and relevant.
App [...]
The Banking Digital and Physical Customer Experience Perception Gap in the AI Era: Publicis Sapient Customer Banking Report 2024
Five years after the conclusion of The Royal Commission into Misconduct in the Banking, Superannuation, and Financial Services Industry (Financial Ser [...]
How fandom’s evolution on YouTube is reshaping marketing
With the NFL season behind us and the NBA season heating up, I’ve been thinking a lot about sports fandom and its evolution. The rise of streaming and [...]
Adobe MAX: Introducing the next generation of creativity, powered by AI
Today at Adobe MAX in Los Angeles, we unveiled the latest version of Adobe Creative Cloud, with more than 100 new features across Photoshop, Illus [...]
Filling the Gaps in User Identities with First-Party Data
Third-party cookies will likely be deprecated in 2024. To fill the gaps in user identity data, we expect platforms to employ various signed-in models [...]
Our approach to responsible AI innovation
BY JENNIFER FLANNERY O'CONNOR AND EMILY MOXLEY, VICE PRESIDENTS, PRODUCT MANAGEMENT, YOUTUBE
Generative AI has the potential to unlock creativity on [...]