E-retail media, best defined as online advertising on retailer websites, has quickly become the fastest-growing media channel, growing 200% greater than any other form of digital media. This category represents a large business growth opportunity for the entire e-commerce ecosystem, with various industry players all searching for the best e-retail media solution to monetize their web traffic.
The retail media landscape is rapidly growing in size but also in complexity. To gain a deeper understanding of this burgeoning market, our Havas Market team conducted a thorough analysis across five core western markets: the US, UK, France, Germany, and Spain. Our analysis involved a comprehensive exploration and comparison of market patterns, each market’s unique e-retail media potential, and a close examination of the primary e-retailers in these markets and their solutions.