INNOCEAN announced that INNOCEAN Spain(IES) ranked first in the “Client Lead Agency” category in a large-scale research conducted by Spain’s largest consulting firm, “SCOPEN.” Since its establishment in 1990, ‘SCOPEN’ is Spain’s largest consulting company that conducts marketing research and business consulting in 12 countries around the world. About 1,600 local marketers directly participated in this research and the survey comprehensively evaluated ▲creative competence ▲global competence ▲strategic planning competence ▲price competitiveness ▲digital competence for agencies with 5 or more advertisers. As a result, IES achieved the first place in the category of ‘Client Lead Agency’ out of 55 agencies in total. This section selects an agency that leads the overall marketing communication of advertisers and provides optimal solutions with new capabilities. IES obtained an affirmative rate of about 87.5%, recording an overwhelmingly higher result than the average of other agencies of 30.4%. ” It seems that IES’s recent efforts to internalize all services needed by advertisers, including digital media, web/SNS management, content creation and data utilization, to enhance the highest level of satisfaction, have yielded tangible results” explained an IES official.
Taken from: http://innocean.com/ww-en/news/251