How to unlock the hidden 50% of your marketing ROI in 2025
Imagine starting a magnificent jigsaw puzzle, carefully connecting each piece. But just as the final pieces are within reach you abandon it, leavi [...]
How to drive sales in today’s highly competitive online marketplaces
By Jessica Kay, Commerce Strategy Director Marketplaces, Mindshare Worldwide.
Online marketplaces, such as Amazon and Walmart, have become huge and d [...]
Give your annual marketing plan a makeover
Welcome to our Guest Thinkers series, for which we’ve commissioned independent perspectives from marketing experts on topics salient to our readers. T [...]
PepsiCo Europe and Yara partner to decarbonize crop production
New partnership will help farmers across Europe adopt low-carbon agricultural practices, covering around 1,000 farms and 128,000 hectares across t [...]
ALDI Tackles the Meat Aisle as It Continues to Expose Grocery Shopping Frustrations
The leading low-price grocer releases a series of satirical spots showing shoppers that getting good prices on quality meat doesn’t have to be a pain. [...]
WPP and Google Cloud forge groundbreaking new collaboration to lead generative AI-driven marketing into its next chapter
Gemini 1.5 Pro integration with WPP Open marketing operating system sets new standards in marketing creativity, personalisation and efficiency.
Tod [...]
Samsung Creates Infinite Possibilities for Athletes and Fans at Paris 2024 With Its Official Theme of ‘Open Always Wins’
Samsung partners with roster of inspiring global athletes — including Sky Brown, Johanne Defay, Madison de Rozario and Jagger Eaton — to help bring ‘O [...]
Explicit perception versus emotion in multi-crises
There is a difference between consumers' perceptions of global crises and their emotional reaction to them, say Marcel Buettner and Lukas Burs of Grou [...]
Black Friday 2023
Consumers throw out the “cautious spending” rule book for Christmas with Black Friday spend set to increase by 7.5%
After a difficult five years, [...]
Starcom US launches Chapter 1 in new report on the Middle Class
Defining the Middle Class
Depending on who you ask, the middle class is made up of 83 million or almost 200 million people, defined by in [...]
The future of retail: AI, sustainability, and data
From AI to sustainability, the factors currently shaping the retail industry are multifold. To get an idea of where we might be headed, we asked three [...]
CX marks the spot
Cat Jolly, at WPP’s EssenceMediacom, explains why an exceptional B2B customer experience (CX) separates winners from losers
In the competitive [...]
How to Develop Your Business’s Muscle of Continuous Change
What does your company do? Today, the answer needs to be bigger than a specific product or service. The answer is having a true purpose, a [...]
Almost Two-Thirds of Global Consumer Spend Predicted to be Online Within Next Decade
Shoppers double online spend through D2C channels despite marketplaces dominating one-third of all digital spend
In the afterglow of a post-pandemi [...]