Ogilvy On: Health on Her Terms… At Every Life Stage

For centuries and around the world, women have been excluded from many consequential decisions in medicine. This has led to diseases being missed, misdiagnoses, and mistreatment. It has also resulted in women being portrayed as abnormally anxious about their health. Despite this, more women are taking control of their health and wellbeing with the goal to take care of themselves, protect their minds and bodies, and thrive. To help women and people who identify as women truly take charge of their health, they must see themselves reflected accurately and honestly. While progress has been made in how women are represented in media in advertising, health communications to and for women remain behind.

Join us on Thursday, April 27 for “Ogilvy On: Health on Her Terms … At Every Life Stage”, an in-depth discussion on how brands can effectively communicate to women about their health and wellbeing. Wendy Lund, WPP Chief Client Officer for Health & Wellness, will unpack the findings of the recent Health On Her Terms study conducted by Health @ WPP in partnership with SeeHER, which found that women and other marginalized genders have not been framed as a primary audience in health communications despite their specific needs and despite their significant buying power. Monique LaRocque, Executive Vice President, Ogilvy Health PR; Christine Guilfoyle, CEO, SeeHER; and Erika Janes, Executive Editor, SHE Media will join the conversation and present avenues for brands to ensure their communications are representative of the women they seek to serve. Find out more: Health On Her Terms: www.wpp.com/wpp-iq/2022/11/wpp-health-on-her-terms Ogilvy Health: www.ogilvyhealth.com