The 2025 edition of the Luum Awards: the international festival that celebrates the best of purpose-driven communications, is wrapping up with an announcement of the year’s most outstanding winners and an inspirational event in Thailand, where festival winners and brand representatives will be joining us to receive their trophies and to participate in an act of solidarity with foundations like Elephant World, Paper Ranger, and the Restaurant Cabbage and Condoms in the city of Bangkok.
On October 16, a group of important leaders from Japan, Germany, Switzerland, Turkey, Holland and Morocco gathered at the Hilton Convention Centre de Geneva, Switzerland, to evaluate the most outstanding works of the year. The group of judges decided to award just 2 Grand Prix for the 2025 edition.
In total, 31 Gold and 65 Silver trophies were awarded. The shortlist included agencies, NGOs and brands from 5 continents. The Zubi Advertising Agency | VML, the Ogilvy Network and the Holding WPP stood out this year as the #1 creative businesses in developing ideas focused on social, environmental and humanitarian impact. Other notable winners were:
GRAND PRIX
De la Cruz – Ogilvy, Puerto Rico | “Glowing Relief” | Brand: Alivia Health | Category: Causes
Ogilvy Africa Network, Kenya | “First Boda” | Brand: My Dawa | Category: Health & Wellness
GOLD
BBDO, Guatemala | “Aspirina Fortenite” | Brand: Aspirina | Category: Health & Wellness
be positive 24 Innovation Design, India | “Assana Colorectal and Gut Wellness Launch Campaign” | Brand: Abhishek D Shah | Category: Health & Wellness
Buenosaires, Spain | “R3ST” | Brand: Alianza por el sueño & Idorsia | Category: Health & Wellness / Campaigns
Buenosaires, Spain | “R3ST” | Brand: Alianza por el sueño & Idorsia | Category: Health & Wellness Education & Awareness – Design
Buzz, Costa Rica | “Freedom” | Brand: Fundación La Libertad | Category: Causes
De la Cruz – Ogilvy, Puerto Rico | “Glowing Relief” | Brand: Alivia Health | Category: Causes
Design Bridge and Partners, Singapore | “Forest Carbon – In Tune with Nature” | Brand: Forest Carbon | Category: Planet
Design Bridge and Partners, Singapore | “Check Your Kiwis” | Brand: Zespri | Category: Health & Wellness
FUSE Create, Canada | “Doors of Opportunity” | Brand: Soles4Souls | Category: Essence of the Message
Inbrax, Chile | “DEIctionary” | Brand: Belong Lab | Category: Essence of the Message
Joystick, FIFCO, Cost Rica | “Back Home” | Brand: Imperial | Category: Planet
Joystick, FIFCO, Cost Rica | “Back Home” | Brand: Imperial | Category: Essence of the Message
Joystick, FIFCO, Cost Rica | “Back Home” | Brand: Imperial | Category: Causes
Manifiesto, Spain | “Escape Room Loneliness” | Brand: La Caixa Foundation | Category: Institutional Communication
MGC Global Group, Chile | “No Rerun Button” | Brand: Fundación Inclúyeme.com | Category: Institutional Communication
Moonfolks, Indonesia | “Life Music” | Brand: Yayasan Konservasi Alam Nusantara (YKAN) | Category: Causes
MullenLowe Group, Colombia | “Renaming History” | Brand: Colsubsidio – Bibliotecas | Category: Society
Ogilvy Africa Network, Kenya | “First Boda” | Brand: My Dawa | Category: Essence of the Message
Ogilvy Africa Network, Kenya | “First Boda” | Brand: My Dawa | Category: Health & Wellness
Ogilvy Africa Network, Kenya | “First Boda” | Brand: My Dawa | Category: Causes
Orange Latam, Peru | “Days that never return” | Brand: For a Peru without Cancer | Category: Health & Wellness
Prósper Comunicação, Brazil | “Drink and Drive” | Brand: CVC Chevrolet | Category: Health & Wellness
Publicidad Comercial MullenLowe, El Salvador | “Unsilenced Rooms” | Brand: Movimiento de Valientes | Category: Essence of the Message
Publicis, Brazil | “People At Work” | Brand: Instituto Mulher em Construção | Category: Essence of the Message
Publicis Health, United States | “The World’s Largest Lost & Found” | Brand: Pfizer | Category: Health & Wellness
The Table By De Ferrari Borrell, Dominican Republic | “The 46% Pine Tree” | Brand: SOH Conservación | Category: Planet
The Table By De Ferrari Borrell, Dominican Republic | “The 46% Pine Tree” | Brand: SOH Conservación | Category: Causes – PR/CRM
The Table By De Ferrari Borrell, Dominican Republic | “The 46% Pine Tree” | Brand: SOH Conservación | Category: Causes – Design
WILD, Mexico | “Cartas de Vida” | Brand: Ingenium | Category: Health & Wellness
Zubi Advertising – VML, United States | “Meet Icarus” | Brand: The CLEO Institute | Category: Human Rights
Zubi Advertising – VML, United States | “Meet Icarus” | Brand: The CLEO Institute | Category: Causes
SILVER
^ a t o m Network, India | “Pink Star Rating” | Brand: Reliance General Insurance | Category: Human Rights
AG Partners Dakar, Publicis Africa Group | “Daje, aÌnd, gagner!” | Brand: Union Européenne au Sénégal | Category: Society
BBDO, Guatemala | “The radio national time” | Brand: MCN (Movimiento Civico Nacional) | Category: Institutional Communication – Radio
BBDO, Guatemala | “The radio national time” | Brand: MCN (Movimiento Civico Nacional) | Category: Institutional Communication
BeautifulBeast, United States | “Mom’s Heart – Mother’s Day” | Brand: Fundación Cardiológica Argentina | Category: Health & Wellness
BERLIN, Chile | “Shooting Stars” | Brand: Amnesty International | Category: Human Rights
Boomerang, Morocco | “Weight of Waste” | Brand: Bahri Association | Category: Essence of the Message
Buenosaires, Spain | “R3ST” | Brand: Alianza por el sueño & Idorsia | Category: Health & Wellness
Buzz, Costa Rica | “Freedom” | Brand: Fundación La Libertad | Category: Essence of the Message
Buzz, Costa Rica | “Lung Cam” | Brand: ROCHE | Category: Health & Wellness
Castillo de If, Guatemala | “Ultrastorm” | Brand: Save The Children | Category: Health & Wellness
Castillo de If, Guatemala | “Long Life” | Brand: PASMO | Category: Health & Wellness
CIAN. Istanbul, Turkey | “The UnDisabled Announcement” | Brand: Istanbul Cevahir Shopping Mall | Category: Essence of the Message – Civic Values – Outdoor
CIAN. Istanbul, Turkey | “The UnDisabled Announcement” | Brand: Istanbul Cevahir Shopping Mall | Category: Essence of the Message – Diversity and inclusion – Outdoor
De la Cruz – Ogilvy, Puerto Rico | “Glowing Relief” | Brand: Alivia Health | Category: Institutional Communication
De la Cruz – Ogilvy, Puerto Rico | “Glowing Relief” | Brand: Alivia Health | Category: Designs for a Better World
De la Cruz – Ogilvy, Puerto Rico | “Glowing Relief” | Brand: Alivia Health | Category: Health & Wellness
DENICOLÁS\TBWA, Colombia | “A Self-Exam can Change Everything”” | Brand: Vardí Autos Usados | Category: Health & Wellness
Design Bridge and Partners, Singapore | “Forest Carbon – In Tune with Nature” | Brand: Forest Carbon | Category: Planet
Emotive, Australia | “The World’s Largest Ocean Dispute” | Brand: Deep Rising | Category: Planet
Garabato MullenLowe, Paraguay | “Ashes of Awareness” | Brand: WWF | Category: Causes
i-dac Indonesia | Hakuhodo International Indonesia | “The Accident in a Blink” | Brand: Jasa Marga | Category: Institutional Communication
i-dac Indonesia | Hakuhodo International Indonesia | “The Most Important Unimportant Call” | Brand: Telkomsel | Category: Essence of the Message
Inbrax, Chile | “DEIctionary” | Brand: Belong Lab | Category: Institutional Communication
Inbrax, Chile | “DEIctionary” | Brand: Belong Lab | Category: Essence of the Message
Joystick, FIFCO, Cost Rica | “Back Home” | Brand: Imperial | Category: Essence of the Message
La Machi, Communication for Good Causes, Spain | “Wishes” | Brand: Sisters Hospitallers | Category: Health & Wellness
Lounge Group, Hungary | “45th FIDE Chess Olympiad Budapest 2024” | Brand: National Event Management Agency | Category: Designs for a Better World
Lounge Group, Hungary | “Ignored Cones” | Brand: Hungarian Public Road Nonprofit Company | Category: Institutional Communication
Lounge Group, Hungary | “1% is Just Enough” | Brand: Kucko Program | Category: Causes
Manifiesto, Spain | “Escape Room Loneliness” | Brand: La Caixa Foundation | Category: Health & Wellness
McCann Health Sistemas Integrales, Mexico | “El Rey de la casa” | Brand: Simparica TRIO | Category: Health & Wellness
McCann Health Sistemas Integrales, Mexico | “L’Oréal, Save your Skin” | Brand: L’Oréal | Category: Health & Wellness
McCann Dakar, Senegal | “J’AI UNE AMIE” | Brand: XOOLKOCISABOPP | Category: Essence of the Message
McCarthy/Ogilvy,Bolivia | “x4” | Brand: Volkswagen | Category: Institutional Communication
McCarthy/Ogilvy, Bolivia | “x4” | Brand: Volkswagen | Category: Health & Wellness
MGC Global Group, Chile | “Bodas de Plomo” | Brand: Fundación Red Familia Viva | Category: Society
Moonfolks, Indonesia | “Life Music” | Brand: Yayasan Konservasi Alam Nusantara (YKAN) | Category: Planet
Moonfolks, Indonesia | “Life Music” | Brand: Yayasan Konservasi Alam Nusantara (YKAN) | Category: Institutional Communication
MullenLowe Group, Colombia | “Renaming History” | Brand: Colsubsidio – Bibliotecas | Category: Human Rights – Anti-Discrimination
MullenLowe Group, Colombia | “Renaming History” | Brand: Colsubsidio – Bibliotecas | Category: Human Rights – Reducing Inequalities – Gender Equality
Nexa Brand, Brazil | “Dog Angels” | Brand: Chapam Moto Peças | Category: Essence of the Message
Ogilvy Africa Network, Kenya | “First Boda” | Brand: My Dawa | Category: Essence of the Message
Orange Latam, Peru | “Adopt a Breast” | Brand: For a Peru without Cancer | Category: Essence of the Message
Publicidad Comercial MullenLowe, El Salvador | “Unsilenced Rooms” | Brand: Movimiento de Valientes | Category: Human Rights
Publicidad Comercial MullenLowe, El Salvador | “Unsilenced Rooms” | Brand: Movimiento de Valientes | Category: Health & Wellness
Publicidad Comercial MullenLowe, El Salvador | “Unsilenced Rooms” | Brand: Movimiento de Valientes | Category: Causes
Publicis, Brazil | “People At Work” | Brand: Instituto Mulher em Construção | Category: Society
Publicis, Brazil | “People At Work” | Brand: Instituto Mulher em Construção | Category: Essence of the Message
Publicis, Brazil | “People At Work” | Brand: Instituto Mulher em Construção | Category: Causes
Publicis Health, United States | “The World’s Largest Lost & Found” | Brand: Pfizer | Category: Health & Wellness – Internet/Social Media
Publicis Health, United States | “The World’s Largest Lost & Found” | Brand: Pfizer | Category: Health & Wellness – Film
ROSAPARKS, Spain | “País de Apañaos y Apañás” | Brand: Save the Children | Category: Institutional Communication
Mana and friends | Production House: SHORYUKEN production, Thailand | “Food Hero” | Brand: TOPS supermarket | Category: Essence of the Message
The Table By De Ferrari Borrell, Dominican Republic | “The 46% Pine Tree” | Brand: SOH Conservación | Category: Institutional Communication
TNC, Morocco | “Domestic May Day” | Brand: ATEC ONU FEMMES | Category: Institutional Communication
TNC, Morocco | “Domestic May Day” | Brand: ATEC ONU FEMMES | Category: Human Rights
TNC, Morocco | “Domestic May Day” | Brand: ATEC ONU FEMMES | Category: Essence of the Message
WILD, Mexico | “Cartas de Vida” | Brand: Ingenium | Category: Society
WILD, Mexico | “Cartas de Vida” | Brand: Ingenium | Category: Health & Wellness
Zubi Advertising – VML, United States | “Meet Icarus” | Brand: The CLEO Institute | Category: Planet
Zubi Advertising – VML, United States | “Meet Icarus” | Brand: The CLEO Institute | Category: Institutional Communication
Zubi Advertising – VML, United States | “Meet Icarus” | Brand: The CLEO Institute | Category: Essence of the Message
Zubi Advertising – VML, United States | “Meet Icarus” | Brand: The CLEO Institute | Category: Health & Wellness
Zubi Advertising – VML, United States | “Meet Icarus” | Brand: The CLEO Institute | Category: Causes
With this announcement, the Luum Awards wraps up its 2025 edition and continues to achieve its mission of celebrating creativity that leaves a mark and transforms the world.
It is important to remember that Luum reinvests in small and medium-sized NGOs in the Americas, Asia and Africa, through the wakii.org initiative, which was created and designed for this purpose by the festival.