CLIENT: CONSUMER PROTECTION ONTARIO
CREATIVE: ANDREW SIMON, CCO, EDELMAN CANADA
SUPER BOWL YEAR: 2015
THE STORY: In 2015, Bell Media had exclusive rights to the Canadian feed of the Super Bowl and held a contest for best Canadian ad. The winner would get free placement during the telecast and tickets to the game. Andrew Simon entered the above government ad for Consumer Protection Ontario, and was named the grand prize winner.
THE MEMORY: “Choreographing a disco dancing puppet is one experience I will always treasure. And while asking the puppeteer to seamlessly flip Sheldon on his head and execute a few leg kicks seemed a bit excessive at the time, I’m really glad I insisted for it made for the perfect ending.”