Category: Advertising
BDC in tune with entrepreneurs
The Business Development Bank of Canada (BDC) is striking the right note this year with a new national brand campaign that strengthens its position as [...]
With Québec pork, you’re the chef!
“Québec pork is often seen as a basic protein for basic meals. But it’s also at the heart of several culinary trends and increasingly in demand at top [...]
Just 9 days left before the deadline to participate in the Luum Awards
Just one week before the deadline for submitting cases to the 2024 Luum Awards, we are continuing to receive cases from The Americas, Europe, Asia and [...]
Creativity in Action: The True Impact of Publicity
Over the past decade, we have witnessed the rise of advertising campaigns that promote the common good. Brands and advertising agencies have pivoted t [...]
Luum Revolutionizes Creative Festivals with its Volunteer Initiative in Peru
Registration is open for the 2024 Luum Awards, which will prove to be a special edition of the international creative festival!
This year, the Luum [...]
The Hershey Company Earns 100% on the 2024 Disability:IN Disability Equality Index for Second Consecutive Year
The Hershey Company (NYSE: HSY) for the second year in a row achieved a 100% score on the 2024 Disability:IN Disability Equality Index. As part of thi [...]
The Independent World Got a Look at the Best of WINA 2024
The ninth edition of the WINA Festival took place the first week of June 2024, with the judges meeting in Miami to vote on the winners, followed by a [...]
The Winning Health and Wellness Cases at the 2024 Saniss Awards Announced
The winners from the second successful edition of the Saniss Awards, the global festival that awards the best Health, Pharma & Wellness communicat [...]
“The Missing Review”: A New Campaign by Republica Havas, in Collaboration with Amigos For Kids
The interactive campaign uses Google and Yelp reviews to help locate missing children and raise awareness .
“The Missing Review” is a new and inter [...]
ALDI Tackles the Meat Aisle as It Continues to Expose Grocery Shopping Frustrations
The leading low-price grocer releases a series of satirical spots showing shoppers that getting good prices on quality meat doesn’t have to be a pain. [...]