Category: Marketing

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Jack Vance, Managing Director of Data and Activation at IPG Health and SOLVE(D), predicts how AI will transform the health marketing landscape in 2024

Jack Vance, Managing Director of Data and Activation at IPG Health and SOLVE(D), predicts how AI will transform the health marketing landscape in 2024

In the latest from MM+M, Jack Vance, Managing Director of Data and Activation at IPG Health and SOLVE(D), predicts artificial intelligence will contin [...]
Consumer equality: drive business growth to tackle racial inequality

Consumer equality: drive business growth to tackle racial inequality

When it comes to businesses tackling racial inequality, ‘doing the right thing’ as a means of brand growth is back to front, argues Ogilvy Consulting’ [...]
Holiday Shopping Insights

Holiday Shopping Insights

Explore the rising trends and emerging behaviors marketers need to know to capture customer demand beyond the busiest shopping days. Watch this page a [...]
Most Inspiring B2B Brands of 2023

Most Inspiring B2B Brands of 2023

Tech and logistics brands top the Inspired B2B report, with Apple at number one, while travel brands and consulting businesses are also rising up the [...]
3 ways to shift your marketing strategy to adapt to the consumer journey

3 ways to shift your marketing strategy to adapt to the consumer journey

Join our Google analysts as they discuss three key behaviours making the consumer journey what it is right now. For example, about a third of consumer [...]
P&G Announces Fourth Quarter and Fiscal Year 2023 Results

P&G Announces Fourth Quarter and Fiscal Year 2023 Results

Execution of our integrated strategy continues to yield broad-based, strong sales growth across categories and regions, strong earnings in the face of [...]
Almost Two-Thirds of Global Consumer Spend Predicted to be Online Within Next Decade

Almost Two-Thirds of Global Consumer Spend Predicted to be Online Within Next Decade

Shoppers double online spend through D2C channels despite marketplaces dominating one-third of all digital spend In the afterglow of a post-pandemi [...]
The Future in a Minute: An Aging Population Turns Silver into Gold

The Future in a Minute: An Aging Population Turns Silver into Gold

In the latest episode of The Future in a Minute, Jeremy Katz illustrates the incredible—and growing—purchasing power of aging consumers. With 1 in 6 c [...]
AI-Driven Trend Forecasting: Food Brands Should Pay Attention

AI-Driven Trend Forecasting: Food Brands Should Pay Attention

From tantalizing flavors to innovative culinary experiences, delve into an exciting realm where artificial intelligence unveils what consumers will cr [...]
Jaw Drops, Heart Swells, and Goosebumps are New Brand Metrics

Jaw Drops, Heart Swells, and Goosebumps are New Brand Metrics

‘The Age of Re-Enchantment’ outlines emerging trends and opportunities for brands seeking to connect with consumers in an uncertain world Wunde [...]
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