Category: Marketing

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Black Friday and Cyber Monday Shopping

Black Friday and Cyber Monday Shopping

The Cyber Five (the five-day period between Thanksgiving and Cyber Monday) is the largest shopping event in the US and kicks off the holiday shopping [...]
Black Friday Spend to Decline by Up to 50% Due to Cost-of-Living Crisis

Black Friday Spend to Decline by Up to 50% Due to Cost-of-Living Crisis

But Amazon and online set to dominate as consumers hunt from home for the best deals ahead of Christmas. The ongoing cost-of-living crisis, rising [...]
Brands put Customer Relationships at Risk, Merkle Research Reveals How Customer Data Strategies Play a Crucial Role

Brands put Customer Relationships at Risk, Merkle Research Reveals How Customer Data Strategies Play a Crucial Role

Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, released its Q3 2022 Customer Engagement Report [...]
Agility often starts with breaking down silos. Here are 3 things to get right

Agility often starts with breaking down silos. Here are 3 things to get right

In today’s business environment, planning ahead simply isn’t enough. Marketers need to balance early planning with an ability to pivot. Especially [...]
What makes the marketing organisation of the future?

What makes the marketing organisation of the future?

If you want to be future-ready, you need the right structure, processes and talent in your marketing team. Liam Brennan and Pete Fyfe, Heads of Medi [...]
Reflection at Work: Why It’s Such a Powerful Practice

Reflection at Work: Why It’s Such a Powerful Practice

Reflection is something that is often spoken about at the end of the year, when we look back at what we’ve achieved and set plans for the year ahead. [...]
Accessibility: The missing key to connecting with customers

Accessibility: The missing key to connecting with customers

While some brands are prioritizing diversity, equity, and inclusion in their messaging and marketing campaigns, an essential component of inclusiv [...]
Why inclusive marketing means accessible marketing

Why inclusive marketing means accessible marketing

The disability community continues to be underrepresented and undervalued in advertising. Here, KR Liu, Google’s head of brand accessibility, shares h [...]
Omnicom Media Group Launches Industry’s First Supply Chain-Based Media Activation Tool

Omnicom Media Group Launches Industry’s First Supply Chain-Based Media Activation Tool

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc (NYSE: OMC) has launched the Supply Chain IQ Score, the industry’s first s [...]
Maximize the Potential of Your Customer Experience Investments

Maximize the Potential of Your Customer Experience Investments

Customer Experience (CX) is critical to every organization’s success. It impacts the ability to generate revenue, reduce costs, mobilize employees and [...]
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