Check out the Creative Agencies that Worked to Change the World This Year

Check out the Creative Agencies that Worked to Change the World This Year

The Luum Awards organization is happy to announce the winning agencies of this global challenge, which sought to reward the most outstanding creative and strategic works promoting Social, Health and Environmental issues over the last year.

Participation by 80 top-level jurors and the successful involvement of creative and communications agencies from 5 continents have demonstrated that creative industries have enough talent to inspire humanity to build a better world.

Method & Madness (Singapore) Shortlist

752 submissions by 185 communication agencies from 46 countries, managed to access the final round of the 2021 Luum Awards. Andorra, Argentina, Armenia, Australia, Bangladesh, Bolivia, Brazil, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Croatia, Denmark, Dominican Republic, Ecuador, El Salvador, Germany, Guatemala, India, Indonesia, Italy, Japan, Kenya, Lebanon, Lithuania, Mexico, Morocco, Nicaragua, Nigeria, Panama, Paraguay, Peru, Portugal, Puerto Rico, Qatar, Singapore, South Africa, Spain, Sweden, Switzerland, United Arab Emirates, United States, Venezuela, Zambia, were among the countries represented during the first edition of the festival.

The gold medals were distributed as follows in each category: (28) Essence of the Message, (25) Health & Wellness, (9) Causes, (10) Human Rights, (13) Planet, (12) Society, (11) Institutional Communications y (4) para Designs for a Better World.

The golds were distributed as follows by networks: DDB (7), Ogilvy (9), Saatchi (6), BBDO (4), Dentsu (4), McCann (2), VMLY&R (3), Havas Health & You (4), Cheil (3), Edelman (2) y Mindshare (1).

The agencies in the network with the most gold medals were: (5) ALMA DDB (USA), (4) Dentsu Kenya/Tessera Communications, (4) Garnier BBDO (Costa Rica), (4) Havas Health & You (Brazil), (4) M&C Saatchi (United Arab Emirates) y (4) Ogilvy Africa.

M&C Saatchi (Indonesia) Gold

The agency that managed to take home the most gold medals was ALMA DDB (USA). The independent agencies with the most gold medals were Inbrax (3), Porta (3), Laika (2), Arteaga & Arteaga (2).

Genna Ingold, Communications Lead, Kofi Annan Foundation – SWITZERLAND. Bjoern Bremer, Chief Executive & Creative Officer, Ogilvy -GERMANY. Laura Durán, Press and Communications Director, Amnesty International – ARGENTINA. Nicola Rovetta, Chief Creative Officer, MullenLowe Group – ITALY. Aimee Nsimire, Communications Officer, ILO International Labour Organization – IVORY COAST. Joe Godsell, Executive Partner, TBWA – AUSTRALIA. Itziar Badia, Marketing Director and Digital Training, WWF – Spain. Luis Miguel Messianu, Founder-Creative Chairman-CEO, Alma DDB – USA. Manuel Wenzel, Executive Creative Director, TBWA – SWITZERLAND. Emmanuel Bougneres, Creative Director, Dentsu International – FRANCE. Pierre Loo, Executive Creative Director, McCann Health. Santiago Cuesta, CCO, VMLY&R, were among the members of the judges panel that selected the winners.

On November 4, the final rankings will be announced at the ceremony that will be held at the Hilton Convention Center in Geneva (Switzerland).

Cossette (Canada) Shortlist


360 Agency Berlin Germany 1 The European Union
Acuam Spain 1 Acuam
Agencia Límbiko Ecuador 3 Alcaldía de Guayaquil
Alma DDB USA 1 Paws4U
Alma DDB USA 4 Change the Ref
APPLE TREE Spain 1 Bankinter
Arteaga & Arteaga Puerto Rico 1 Bristol Myers Squibb
Arteaga & Arteaga Puerto Rico 1 Amnesty International
Bife Chile 2 Greenpeace
Blue Hat Lebanon 1 Alnahda Society
Brandy Creativity & Technology Costa Rica 1 Lincoln Plaza
Brandy Creativity & Technology Costa Rica 1 Universidad Hispanoamericana
Bruketa&Zinic&Grey Croatia 1 Croatian Institute for Public Health
BUM AGENCY Spain 1 Agència Catalana de l\\\’Aigua
Castillo de If Guatemala 1 Amnesty international Castillo de if
Castillo de If Guatemala 1 Save The Children
CHEIL  Panama 3 Greenpeace
Cossette Canada 1 Alzheimer Society
Cossette Canada 1 Amnesty International
Dentsu Kenya 2 Malaria No More UK
Dentsu Kenya 2 Safari Com PLC
Edelman United Kingdom 1 Samsung
Edelman United Kingdom 1 IKEA
El Bando Creativo Colombia 1 FAO, Colombia ICBF
EL TAIER DDB Centro Guatemala 1 El Refugio de la niñez
EL TAIER DDB Centro Guatemala 1 Corona
Betika Kenya 2 BETIKA
Garnier BBDO Costa Rica 2 Matrimonio Igualitario
Garnier BBDO Costa Rica 2 Taco Bell Costa Rica
GettingBetter Spain 2 AMIT
Grow Spain 1 Spanish Red Cross
HAVAS / JUSTDIGGIT South Africa 1 Justdiggit
Havas Health & You Brazil 2 IDverse
Imille srl Italy 1 Milan Stumbling Stones Committee
Inbrax Chile 3 Techo Latam
Independiente Panama 1 Panafoto
Jorge M. Rodrigo Ad Studio Spain 1 Campaign against suicide
Katana Studio Peru 1 Piska
Ken Galloway & Rouzbeh Heydari Canada 1 TELUS Fund: Stories For Caregivers
KTBO Mexico 1 Pringles
La Familia Chile 2 Fundaciones de Adopción
Laika Ecuador 1 Unidad de Proyectos ZUMAR de la Alcaldía de Guayaquil
Laika Ecuador 1 The Department of Culture for the Municipality of Guayaquil
Lajencia Ecuador 1 Municipality of the Metropolitan District of Quito
LERMA/ USA 1 Colon Cancer Coalition
M&C Saatchi Indonesia 2 PKBI
M&C Saatchi United Arab Emirates 1 Mobily
M&C Saatchi United Arab Emirates 1 Pizza Hut
Madison Ecuador 1 Fundación Cepreme
McCann Health China 1 Shanghai Blood Center
Method and Madness Singapore 1 Greenpeace UK
Mindshare Spain 1 Volvo
Nordlid Denmark 1 Homme Homme Femme Femme / Save The Children
Ogilvy Kenya 4 Equity Bank
Ogilvy Bolivia 1 Soulftware Corporation
Ogilvy El Salvador 1 GOLDEN
Ogilvy El Salvador 2 PILSENER
Ogilvy Venezuela 1 Alimenta la Solidaridad
Porta Chile 3 Chilean Red Cross
REDO VISUAL Colombia 1 JAC motors
SajoMcCann USA 1 Canita Sanctuary
TAXI VMLY&R Canada 1 Human Rights Foundation
The Amazing Society Sweden 1 Nordic Swan Ecolabel
VMLY&R Colombia 1 Amnesty International
VMLY&R Colombia 1 Maisa Foundation
Volcanum Creative Lab Brazil 1 Hematology and Hemotherapy Center of Santa Catarina
WINGS The Agency Venezuela 1 Fundaparkca
X3M ideas Nigeria 1 Mentally Aware Nigeria Initiative

As the Luum Awards only award gold medals, the rankings will be based on evaluations by the judges, which determined the best submissions.

Congratulations to the winning advertisers and cases that proved that advertising is a powerful agent of change and that it is much more than just a promotion or branding tool.

M&C Saatchi (United Arab Emirates) Shortlist