The rise of the machine
Advancing technologies and tools, like artificial intelligence (AI) , virtual reality (VR) and augmented reality (AR) have taken the world by storm. T [...]
POV: Google I/O 2023
Background:
This week, Google held its annual developer conference, Google I/O. The keynote was packed full of announcements, with the company’s AI a [...]
How to Manage Brand Reputation in Light of AI-Fueled Misinformation
Generative AI—tools like Dall-E 2, Midjourney, Stable Diffusion and ChatGPT—has garnered immense attention for its potential across business and creat [...]
Havas Media Group North America launches activation division to integrate data, analytics, martech and investment disciplines
Mike Bregman tapped to lead new division and elevated to Chief Activation Officer
May 4, 2023 – Today, Havas Media Group announces the formation of H [...]
POV: YouTube AI-Powered Music Ad Solutions
Background:
YouTube is set to launch two new AI-powered music ad solutions aimed at helping advertisers connect with Gen Z audiences.
Details and Im [...]
Starcom US launches new Cultural Exploration Series: Live 2 Play
It’s no secret that America’s largest export is culture. (Okay also petroleum but this isn’t called Live 2 Frack, now is it?) Americans ha [...]
POV: Amazon Enters Generative AI Race with Bedrock
Background:
Amazon is the latest big tech company to join the generative AI race, announcing that it is releasing Amazon Bedrock, a suite of generati [...]
POV: TikTok Testing Affiliate Program
Background
TikTok has confirmed reports in Business Insider that it is testing an affiliate program for US creators as part of its Shop offering.
De [...]
Understanding the advancement of AI and its impact on search marketing
By Justin Sorrentino, Group Director, Integrated Search & Social and Linh Dang, SEO Supervisor, SOLVE(D)
AI stands for "Artificia [...]
Coca-Cola Middle East Brings Movie Experience Magic with “Alexa, I See Coke” Voice Campaign
The new Alexa skill launches in Arabic for the Amazon virtual assistant.
Coca-Cola Middle East connects pop culture and the mealtime movi [...]
Does National Digital Transformation Improve Social Welfare?
Stephen Hawking once said “With the Internet, we have the ability to collaborate and share knowledge on a global scale, opening up new opportunities f [...]
POV: Apple Experimenting with AI Generated Language
Background:
As the excitement around ChatGPT and generative AI continues, Apple is now reportedly actively exploring AI-based language generation con [...]
Google’s New AI Tools and OpenAI’s GPT-4 Bring More ‘Maturation’ to the AI race
The flurry of news related to artificial intelligence might soon require people to have their own AI to just keep up with — and make sense of — all th [...]
Adobe Video and 3D Technologies take center stage at the 2023 Oscars®
We are so proud to share that 10 Oscar 2023-nominated films, including Best Picture winner Everything Everywhere All At Once, Best Documentary Feature [...]