With the intention of showcasing the cultural and environmental richness of Nariño, VMLY&R COMMERCE | Geometry and GREY Colombia have joined forces with FONTUR – the National Tourism Fund, in a relevant audiovisual project that captures the essence and authenticity of this Colombian region.
The video highlights the warmth of its people, the power of its ancestral traditions, the diversity of its culture, and the enchantment of its territory. Nariño is presented as a diverse region where one can enjoy the vastness of the Pacific Ocean and the mystery of the high Andean mountains.
The project invites you to immerse yourself in an enchanted territory, where the faces, sounds, and stories of Nariño will mark the path for those who decide to visit. It aligns with the framework of the National Development Plan: “Colombia, world power of life,” which aims to unite Colombians in building a scenario of social and environmental justice.
The concept behind the campaign aims to capture the geographical and cultural diversity, highlighting the authenticity of Nariño as a national treasure worthy of discovery and celebration. With this audiovisual project, FONTUR, VMLY&R COMMERCE | Geometry, and GREY contribute to the promotion of tourism in the country while sharing the richness of Colombia with the rest of the world.