INNOCEAN USA, together with Kia Motors America, prepared a New Year’s event that will beautifully illuminate New York’s Times Square to raise brand awareness for the recently introduced 2023 Telluride X-Pro and EV6 GT. The event, which took place from the end of November until the end of December, featured a large transcontinental board with the numbers “2023,” along with a countdown event, at New York’s Times Square. Kia Motors America and INNOCEAN USA supervised the project, while INNOCEAN’s US creative affiliate D&G (David&Goliath) and media affiliate Canvas Worldwide took care of the creative and media aspects of the project. In order to create a successful New Year’s event for the Kia brand, the project adopted the form of a “Team Kia” collaboration where multi-dimensional creatives delivered excitement to a wide audience.
Taken from: http://innocean.com/ww-en/news/239